Marketing Eye

Expert Marketing Blog - Page 52

What ever you do don’t be afraid to fail!

Don’t be afraid to try something new, because you’re scared that you aren’t going to be good at it. As Nike says “Just Do It”! People fail all the time and when they do they only become stronger.  It is because of the mistakes we make we learn what and what not to do moving forward. It goes off the phrase “you don’t know what you don’t know and you wont know until you try” 

Fear and insecurities are the single biggest threats when becoming successful. Fear it’s self can significantly paralyze you and your business growth.
Read more about: Why Everyone Should Fail
Recently, everyone in the Atlanta office took a personality test. If you follow our blogs you can see that we have a very diverse group here in ATL! This helps keep us on our toes and gives us the unusual ability to see a problem from different angles for our clients. But enough about us, we know our personalities. What I want to know is - do you know the personality of your brand?
Read more about: Does Your Brand Stand Out From The Crowd?
Today our guest blogger is Tracy Moore, B2C marketing expert at Marketing Eye Dallas.

Search Engine Optimization, or SEO, is equivalent to being invited to eat lunch at the popular table. You hope you will get and keep a spot at the popular table, but there is a lot of work you must do to get and stay there.  It takes patience to move up to the pinnacle of popularity and some may claim they don't care to be there. But, not sitting at the popular is like living in anonymity and no business owner wants that.


Like being popular, being on the first page of search results on Google has its perks.  So how do you get to page one?
SEO
Read more about: Why Is SEO So Important?
It seems so often that we focus on external perceptions of what we should or shouldn’t be doing. 

For me, 2016 is about, sharing what I know, giving all I got, and helping others achieve their goals. 

I’ve always felt that I’ve lived with abundance, even as a kid I had the sort of personality that led me to help, share, and try to look at the “bright side of life”. But this year I decided to step it up a notch, and actively consolidated my abundance philosophy across all aspects of my life and business in a tangible way.

Here’s how I’m doing it, and you can do it too:
Read more about: What's Stopping You From Living Your Life To The Fullest?
There are many important factors to consider when expanding a business. Growing a business isn't easy and I can't pretend to have too much experience in scaling up. I am still in the early stages of doing this with Marketing Eye, and there have been some challenges, but largely it's all about hard work, determination, and motivation to finish a job that you started.

Here is what you should know when expanding your business: 
Read more about: What You Should Know When Expanding Your Business
The other day Marketing Eye as a team decided to take the Myers Briggs personality test. What an eye opening experience this was for all of us. We came across the conclusion is that our team is very diverse. Before taking the test some personality traits were obvious, but others were hidden talents that had not been discovered until completion of this test. Not only was the test great for gaining more insight into our co-workers personalities but it was valuable for personal reflection.
Read more about: What's Your Dominant Personality Trait?
Hey entrepreneurs, are you still sitting on your hands scared to make the next move when it comes to important business decisions? What is stopping you? Are you indecisive or do you have no idea what you should do next? So many entrepreneurs have awesome ideas, however so many of these ideas never get past the just an idea stage. We are almost a quarter of the way through 2016 and business people are still trying to figure out their next level plan. Stop and go agendas at the end of the only costs businesses time, money and an ability to be more successful.
Read more about: Why Are Some People Far More Successful Than Others?
Do you ever wonder why you’re not getting a ton of likes on your Instagram picture? It is most likely due to the fact that you have adopted bad photo habits. Believe it or not, Instagram isn’t just an app where you can snap a quick picture, post it, and magically have a 100 likes within the hour (unless you’re an animal). How many likes you get on your Instagram photo depends on picture quality, wittiness of caption, use of hashtags, frequency of posts, and of course the content you share across your target audience. Below is a list of 5 quick tricks to help boost your likes on Instagram.
Read more about: How to Get More Likes On Instagram
Someone recently ask me… “how do you tell what kind of voice you use for each social media platform?”

The question really got me thinking. Each platform has a specific personality.  All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”
Read more about: Dress For The Social Media Platform
Twitter has become and integral part of my life since I joined in 2011. The microblogging site helps me to keep up with happenings in pop culture and events around the world.

Coming up on my 5th year anniversary on Twitter, I have compiled a list of my top 10 Twitter accounts to follow. This is by no means an exhaustive list, but these 10 are my must-follows.

My 10 Favorite Twitter Accounts to Follow:
Read more about: Top 10 Twitter Accounts To Follow
Social media, a virtual world designed to share, to exchange information, or to notify all of your contacts of how photogenic your cat is. Many social media outlets have assertively established their importance in the marketing industry. However, as these platforms evolve, it is key that marketers take full advantage of them.

While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.

Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.

Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.
Read more about: What Can Snapchat Do For Marketers?
Our extraordinary client Fabricare Center is Marketing Eye's featured guest blog of the week. The exceptional Dry Cleaner is opening their second location in the Sandy Springs area at the end of March. Check them out if you live in Atlanta, they offer free pickup and delivery.

Improving the quality and care of your garments has and will always their top priority. Not only have they been focused on expansion and having a wider reach within the community, but they have recently undergone a branding refresh. After 40 years of service it was time for a new look and feel. Yes, their is new branding and a new location, but the same great service still exists.
Read more about: What You Should Know When Creating A Brand Identity
Often we hear our clients say, “but we don’t need social media,” or “social media isn’t right for our target market," or "we don't need to worry about that now” but we are here to convince them otherwise.

Social media is a powerful tool that NEEDS to be part of your marketing strategy.  Whether it is facebook, twitter, instagram or youtube these platforms can be used to your advantage.
Read more about: Why You Shouldn’t Put Social Media on the Back Burner
An intelligent person knows that they aren’t perfect and that they always have room for improvement. They listen, rather than just talk. They engage with others more frequently, and they often engage with the philosophy that there is always more they can learn. If it's sport, they know that practice and discipline is essential.

The question I ask is; "Are you as good as you think you are?"
Read more about: There Is Always Room For Improvement