Tag: brand
New Marketing Recruits That Do This Excel
When hiring a new marketing professional in your organization, you must think a little differently. The same can be said about the marketer you are hiring.
High performing marketers have certain traits and a mindset conducive to success. What that looks like is more similar than you may think.
While it may be scary starting a new role and learning the ropes, it can also be your biggest opportunity to star in a show that you take center stage.
How to Show the Value of Your Brand
As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the value that your brand and product line give your customers, providing a clearer picture of why they should make purchases. It’s all about showing them that your products are practical, functional, and useful to their daily processes. Below, we discuss elements of value-based marketing that your team should implement.
How to Build an Effective B2B Marketing Team
Are you building a marketing team? To create a capable B2B marketing team that can deliver what your company needs, you need to know the precise characteristics you should look for. Every sports team has a specific person in a particular position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.
Overcoming a Brand Identity Crisis
A brand identity crisis is a very real thing, and too many businesses suffer from it. Without a modern and fresh brand design, it can be really difficult to draw in customers and have your competition take you seriously. First impressions can make or break your company, so it’s important that your brand is relevant and fresh to attract new leads and modernize your approach. The trick is actually making that happen. Most companies don’t have the time or bandwidth to conduct a complete branding overhaul, which leaves them stuck with an outdated look and feel. Marketing Eye Atlanta is the perfect partner to come alongside and help companies breathe fresh life into their brands and capture better leads.
What Innovative Digital Marketing Can Do For Your Business
If you own a business in 2020, you know all about having to stay relevant to your customer base. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far greater harm than pushing your business out of its comfort zone. The best way to transform your business and change with the times is by implementing a digital marketing strategy. Digital marketing is the tool to take your business to the next level and keep up with your audience's expectations.
How to Measure Your Brand Awareness
The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s important to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.
Top 20 Websites for Marketers
The marketing department of a company has been deemed by many as the most crucial element of an organization. It is the component that helps create your brand image, drives brand awareness, and promotes your business’ mission and goals. It also allows your target audience to gain a solid understanding of who you are and what you offer. Some say it is the underpinning of your entire organization. Therefore, it is crucial to consider and successfully implement an efficient marketing strategy to reach your desired targeted audience and be most effective.
Why Your Business Needs a Good Logo
When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.
Why salespeople fail miserably
The experiences that taught us the biggest lessons
Best marketing recruitment advertisements tell a story
We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.