Marketing Audit

Marketing Audit

Our experienced team can provide your firm with a complete marketing audit to establish what marketing activities you are doing now in deference to what works and what doesn’t.

Sometimes it’s the simplest changes that can make the biggest difference – but you need to know how.

Marketing Eye works through your past marketing activities and completes an audit with recommendations of what you can do better and how to promote your brand to achieve your business goals.

Marketing Eye Atlanta offers:

  • A FREE marketing idea to every person who submits a marketing query
  • A marketing audit for medium to large corporates that want to streamline their marketing processes, increase efficiencies and ascertain where they can cut costs and improve marketing ROI
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A marketing audit is the only way to know what you are doing right and what you are doing wrong.

A marketing audit has a number of similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing outfit, enabling you to assess past and present performance as well as provide the basis for evaluating possible future courses of action. Offering a fresh perspective on your marketing activities and utilizing technology and focus groups to establish the power of your current branding to substantiate future marketing spend is critical to improving a businesses overall marketing performance.

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Where from here?

If you would like to meet with a Marketing Eye Atlanta consultant to discuss having a Marketing Eye Atlanta in your business, please click here.

Need a fresh marketing eye to give you one great idea? Click here.

If you would like to meet with a Marketing Eye consultant to discuss how we can save you money, improve processes and audit your brand, please click here.

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Marketing Eye's marketing audits are best suited to three types of companies

  1. Companies with $5 to $10 million in revenue that currently have limited marketing resources. These businesses are mainly seeking industry best practice for high growth opportunities and better sales support infrastructure that includes the building of inside sales teams and implementation of marketing automation.

  2. Medium to large corporations seeking to ensure that their marketing budget is utilised in the best possible marketing avenues and aligned to the overall business goals. This is especially important to large multinationals, merger and acquisition facilitation and companies that wish to reduce the marketing spend or increase its value and support to sales infrastructure of the organisation.

  3. Digital marketing audit for companies seeking to ascertain whether their agencies or in-house digital teams are maximising the greatest potential of their provided digital marketing spend.

For all marketing audits budget between $25,000 and $60,000. This will include the following process with reference to the type of audit conducted:

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Marketing Audit Model: Data Collection

  • Current marketing resources employed, and activities conducted
  • Overview of marketing needs company-wide
  • Internal strategy and documentation
  • External proposals and output
  • Marketing mix results
  • A sample of collateral and marketing output
  • Qualitative and quantitative interviews and surveys

Marketing Audit: Analysis

  • Upload data to marketing audit app
  • Analysis of structure and resources
  • Assessment of marketing needs
  • Evaluation of marketing mix performance against industry standards

Marketing Audit: Recommendations and Reporting

  • Presentation of findings
  • A full report consisting of analysis and recommendations

At Marketing Eye, we would love to have a chat and to discuss how we can save you money, improve processes and audit your brand, please click here.

A Marketing Eye

Marketing Eye Atlanta provides marketing services to small to medium-sized businesses, from startups to established corporations. Our B2B marketing consulting services are backed by the latest in marketing technologies and a team of people in marketing, design, web, and communications.

Easy on-boarding process

We walk you through how you can get the most out of your outsourced marketing department. We show you what to expect and how to leverage our resources to improve your outcomes.

Awesome team experiences

Marketing Eye's team is talented and committed to giving clients the results they are looking for. We will work with you to achieve remarkable results, because your success is our success.

Technology

We use the best marketing technologies and spend countless hours researching new ways in which we can accelerate your growth.

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1,000 Strategies 

With our experience working on more than 1,000 marketing strategies, you will find a qualified team of professionals at your disposal.

Affordable Outsourced Marketing

We haven't changed our prices in 10 years because our number one priority is helping your business grow and giving you every opportunity to be competitive in a changing landscape.

Website and SEO

We'll ensure that your customers and prospects have every reason to buy from your business by creating the website experience you want for your brand. Also, our SEO techniques will help increase your website visibility and strengthen your online presence.

Start today with an outsourced marketing department

Imagine having a fully functional marketing department managing all your marketing needs for just $3,000 per month? That is possible if you choose to have an experienced 'Marketing Eye' on your team. We help businesses identify their marketing needs. Then we create and implement a strategy that satisfies their requirements.

Every week you can expect a meeting with your marketing manager followed by a report on all marketing activities conducted that week. You will have access to our task manager ASANA, which enables you to see all ongoing and upcoming marketing activities.

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