Marketing Eye

If voice search optimization isn’t a part of your SEO strategy, it’s time to change that.

More people than ever are now speaking into their watches and phones and are increasingly becoming reliant on them. With the addition of smart speakers like Google Home and Amazon Echo, we are experiencing a voice search revolution. According to Perficient, 55% of users use voice search to ask questions on a smartphone. The ease of speaking into a phone and getting an instant response is unmatched – no typing or spelling mistakes necessary, just say what you need, and you’ve got your answer.

Marketers must create content that is optimized for voice search. With competition becoming increasingly intense, you don’t want to be at the bottom of the voice search SEO ladder. In fact, you don’t even want to be second. Voice search, for the most part, is a winner take all system, and much like Highlander, there can be only one.

Here are our top 5 strategies for improving your voice search SEO:

Published in Marketing
Thursday, 20 May 2021 17:18

How to Grow your Website Traffic

Generating website traffic is crucial for a business; more traffic will increase your business leads and open opportunities to build relationships, increase brand awareness, create an impression within your industry and increase sales. This may sound like an easy task, but many find this is a cumbersome endeavor. Challenges many marketers encounter when growing website traffic is keeping updated content, ensuring they are aware of all of the algorithms changes and the online industry is highly competitive. Given these obstacles, if your marketing team understands the goal and prevents traffic to the website, it can empower the employees to improve the web traffic.

Published in Blog
Monday, 23 November 2020 13:57

Why Your Blogs Are Failing

Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.

Published in Marketing
Wednesday, 23 September 2020 15:01

The Most Important Part of Your SEO Report

When you’re building an SEO report for a client, it probably features a multitude of considerations to optimize their website like the page level traffic, bounce rate, or the amount of time that users spend on the site. All of this is helpful, but is it the most essential information for your report? Hypothetically, let’s say you can only include one piece of information in an SEO report. The one element that should be included in every SEO report is the conversion rate and goal completion.

Published in Marketing
Wednesday, 09 September 2020 15:35

Greenwave Bioscience

Greenwave Bioscience™ exists to elevate cannabinoid regulation to a science. Greenwave applies the science of their Bioscience Array Matrix™ (B.A.M.) and Greenbridge Wholesale™ certification tests to deliver quality, scalability, and reliability in hemp-derived CBD.

Greenwave needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced a revised website and created several lead generation social media campaigns.


Greenwave 2


Greenwave 3
Published in Portfolio
FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights Marketing Eye developed a personalized strategy that consisted of new brand collateral and email marketing campaigns to increase brand awareness and increase lead generation.

Frandata 1 edm ff

Frandata 3

Frandata Branding1

Frandata brochure ff
Published in Portfolio
Wednesday, 26 August 2020 15:38

Why Startups Should Outsource Marketing

Startups understand the need for marketing initiatives, but they are also working on building a product. With all of the challenges that startups and small businesses face daily, the marketing strategy is not typically high on the priority list. Outsourced marketing is a very lucrative option for startups that are looking to elevate and support their marketing efforts and grow their businesses quickly. How can startups finish 2020 successfully while preparing for 2021? By finding a marketing partner that can elevate and support their marketing efforts.

Published in Marketing

Origin Energy is a well-known and well-established energy company, servicing Australia. They provide energy solutions for personal and business sectors and aim to be affordable, sustainable, smarter and easier for today, tomorrow, and the future.

The solar energy division needed the help of an outsourced marketing team to deliver a 12-month marketing strategy that would strongly cement their position in the industry, while conjunctively develop content relevant to the audience to build the brand. Marketing Eye delivered a strategy that included EDM campaigns and direct marketing which would allow the company to build its brand awareness and keep their current clientele informed and interested in their services. Marketing Eye was also a host of other marketing avenues, working with internal resources to develop marketing collateral such as brochures and aligning their strategy with their website.



Origin Energy EDM2

Origin Energy Flyer

Origin web
Published in Portfolio
For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

Steelsupplies
Published in Portfolio
Wednesday, 12 August 2020 10:06

Polyfabrics - Plastics Manufacturing

Polyfabrics has been a client of Marketing Eye for a number of years. Commencing our relationship with a marketing workshop, followed by a marketing strategy, Marketing Eye has implemented everything from communications and marketing collateral design and development through to advertising and lead generation campaigns.

polyfabrics web

polyfabrics booklet
Published in Portfolio
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