Reinventing your marketing team should be something all companies do on a yearly basis. Keeping everyone on their toes, but more importantly, encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red on your balance sheet.
The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.
Search Engine Optimization, or SEO, is equivalent to being invited to eat lunch at the popular table. You hope you will get and keep a spot at the popular table, but there is a lot of work you must do to get and stay there. It takes patience to move up to the pinnacle of popularity and some may claim they don't care to be there. But, not sitting at the popular is like living in anonymity and no business owner wants that.
Like being popular, being on the first page of search results on Google has its perks. So how do you get to page one?
Entrepreneurs, managing directors, CEO's, Presidents, CMO's, marketing managers and digital marketing directors are all thinking about how their 2015 marketing strategies are going to be executed - after all it's that time of year.
While most B2B organizations have been fine tuning their marketing strategies for months, other's are only now just scrambling to put one together. At Marketing Eye, December and January is our highest inquiry month predominantly due to so many companies waiting until the last minute to develop their marketing strategies.
It's crazy because by leaving it to the last minute, you are already starting behind the 8-ball and giving your more organized competitors a head start.
Here are some things that you should be thinking about: