Displaying items by tag: SEO
The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their processes.
In 2019, it is becoming harder and harder to stay relevant and competitive in any industry. There are so many companies and products available, and they are all doing great things. You need to be able to set yourself apart from the rest of the pack to survive. Search engine optimization is a great strategy to not only maximize the visits to your website, but it can also keep your efforts relevant and competitive in a saturated market.
Does your company have a blog? If not, What are you waiting for? With today’s online consumer behavior, blogging has become a vital part of maintaining an online presence. Blogging can essentially divert traffic, increase sales, and improve conversions for your business as well as develop relationships with your readers.
The buyer's journey has shifted, and it is progressing even more. People are now using web searches and social platforms to influence how they purchase products in today's market. With the help of our cellphones, tablets, and computers, we are all digital consumers. Because of this, we now have more information at our fingertips, a better understanding of how customers interact with brands, and an idea on what leads someone to make purchases.
Online consumers have evolved, and so has their journey. Promotion within your company isn't going to cut it anymore. Why? At this day and age, customers can now research on their own and may not need assistance from a company until they are ready to take the next step, purchasing a product or service. Since buyers wish to govern their discovery process, it is your job to use the right tactics to guide them towards your business.
It’s the beginning of the new year and if you’re like me, you’re already struggling to maintain your resolutions. This is the case for countless individuals across the world. Why? Mainly due to a lack of planning and execution. The same issue exists for business owners and managers. Let’s take a look:
Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.
When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be employed. Here are 7 simple tips to follow when building out new pages.
Reinventing your marketing team should be something all companies do on a yearly basis. Keeping everyone on their toes, but more importantly, encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red on your balance sheet.