Displaying items by tag: marketing strategy

A marketing strategy is crucial for the health and strength of your business, but you need certain elements in place to track how effectively it’s working for you. Key performance indicators (KPI) measure exactly what’s working and what’s not working in your marketing efforts. There are numerous key performance indicators to consider when building a marketing strategy, and you will need to decide what works best for you. Below, we have four KPIs you should consider when building your marketing strategy.

In 2019, it is becoming harder and harder to stay relevant and competitive in any industry. There are so many companies and products available, and they are all doing great things. You need to be able to set yourself apart from the rest of the pack to survive. Search engine optimization is a great strategy to not only maximize the visits to your website, but it can also keep your efforts relevant and competitive in a saturated market.

There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our knowledge, but the ever changing dynamics that come with it.

You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.