Tag: marketing strategy
Developing marketing strategies to target the Gen Z and Millennial audiences
Marketing on a Mission: How Non-Profits Can Leverage the Google Ads Grant
With the marketing sector experiencing rapid shifts, reaching your target audience and raising awareness about your cause is crucial for any non-profit organization. But working with a tight marketing budget can make things challenging to compete with larger businesses for online visibility.
Kanye West's Super Bowl Marketing Strategy: A Blueprint for Business Success
Kanye West's Super Bowl marketing strategy is not just a prime example but a complete masterclass for using event-driven marketing, strategic pricing, and consumer psychology to achieve extraordinary sales figures. This approach, while unique to his brand's persona and market positioning, offers invaluable insights for businesses aiming to refine their marketing strategies for heightened impact and profitability.
The Great Divide: Marketing Strategy vs. Marketing Planning
In marketing, confusion lies between two critical concepts: Marketing Strategy and Marketing Planning. As a consultant who doesn't shy away from controversy, let me be blunt: if you're confusing the two, you're not just misunderstanding a couple of buzzwords, you're fundamentally misdirecting your marketing efforts. This isn't just a small word mix-up; it's a huge mistake that could be eating into your time, resources, and market share. So, let's discuss these concepts, understand why recognising the difference is crucial, and consider what you need to keep in mind.
Creating a Winning Marketing Strategy for Your New Snack: Tips for Success in 2024
Beyond Red Oceans: Is Blue Ocean Strategy Right for Your Small Business?
The Blue Ocean Strategy is a business theory and a book by W. Chan Kim and Renée Mauborgne that challenges companies to break out of the "red ocean" of fierce competition and create their own "blue ocean" of uncontested market space. Here's a breakdown of what this strategy entails and whether it's something your small business should consider.
Innovation in Action: Transformative Marketing for Higher Conversions
In the world of digital marketing that has new opportunities to offer every step of the way, it's crucial to keep up by constantly reviewing your strategies. Traditional methods are making room for creative and personalized approaches, especially in email marketing. Email marketing, once considered a basic outreach tool, now holds a special position in the digital landscape. Its strength lies in creating direct, personalized connections. Unlike the broad reach of social media, emails are like tailored conversations. They can carve out a special spot in the recipient's inbox, building brand loyalty and meaningful interactions. Amidst the vast online communication options, email campaigns remain a dependable and powerful way to boost engagement and conversions.