The micro-blogging platform, Twitter, bombards users daily with the odd 500 million tweets and provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between.

The metaverse is a virtual-reality space where users can interact with on an immersive, digital environment populated by virtual avatars representing actual people. With the rise in metaverse consumption, companies should utilize their metaverse marketing strategies. The metaverse is going to be a powerful way for your company to market itself, and it is extremely critical to have a strategy for the metaverse, and here’s why. 

When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards.

There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.

We've watched Emily In Paris, Younger and The Bold Type - all of which are good viewing particularly if you are in marketing. While they do not exactly tell you what a marketing role is like in today's current business environment, they certainly touch on how innovative and creative ways of doing things can turn something that is mundane into an incredible marketing success.

What Is a Marketing Strategy and Why Is it important?

Firstly, a marketing strategy refers to the goals the company needs to achieve through its marketing efforts. Specifically, the strategic stage of your campaign involves your marketing team deciding what your overall business purpose is; why you are running this campaign. Elements of a marketing strategy include ‘what offering you will deliver, who you will deliver it to, how you will deliver it and who your competitors are’. Fully understanding and reminding your marketing team what your strategy entails is an essential element to running a successful marketing campaign.

Now that we have outlined why it is essential that your marketing team perfects your strategy, why is 2022 the best year to perform this? 2022 has been deemed the ‘new world’ ensuing from the global pandemic. Covid-19 has irrevocably altered the marketing and business sector, and the values your company should present to customers.  Lockdown and isolation caused ‘emotions to run high’ which in turn placed an importance on personal interactions with brands.  During a time of such uncertainty, the humanization of brands was comforting to consumers.

With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes.

When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.

Facebook is the largest and most popular social media platform with 1.39 million active users. Facebook revolutionized social media and can be accredited with monetizing social media platforms with the use of Facebook advertising. Facebook's ad platform offers companies the chance to specifically target not only their prospective customer group but go a step further and target segments within your potential customer base.

Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.

Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created?