Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living.
The biggest challenge they face is execution.
If voice search optimization isn’t a part of your SEO strategy, it’s time to change that.
More people than ever are now speaking into their watches and phones and are increasingly becoming reliant on them. With the addition of smart speakers like Google Home and Amazon Echo, we are experiencing a voice search revolution. According to Perficient, 55% of users use voice search to ask questions on a smartphone. The ease of speaking into a phone and getting an instant response is unmatched – no typing or spelling mistakes necessary, just say what you need, and you’ve got your answer.
Marketers must create content that is optimized for voice search. With competition becoming increasingly intense, you don’t want to be at the bottom of the voice search SEO ladder. In fact, you don’t even want to be second. Voice search, for the most part, is a winner take all system, and much like Highlander, there can be only one.
Here are our top 5 strategies for improving your voice search SEO:
CoroBot is an innovative robotics platform and kit that can be used for middle school and high school science, technology, engineering and math (STEM) programs, and for university research and education programs. STEM educators and university researchers are looking for affordable, open and scalable platforms on which they can develop mobile robot applications in order to teach STEM classes and research robotics concepts using corobot. Marketing Eye worked with Corobot to develop new branding and packaging for their product. There were also social media campaigns and press release campaigns developed to further promote the release of Corobots new product.
Boulder Video is a one stop shop solution for Media Buyers, Media Sellers, Video Content Producers and Video Content Buyers. Boulder Video also help publishers generate surplus revenue without adding advertising inventory. Technology that opens up your video advertising to the world by delivering high quality female targeted content to publishers that quickly transforms your web traffic revenue quicker than before using the best video player in the industry. Marketing Eye to creating a completely new marketing campaign with and emphasis on strategy, branding and website development.
The marketing industry is a difficult yet rewarding industry if you’re able to push your way through the challenging requirements for your marketing strategy to become successful. It’s common for marketing professional to have experienced failure before they’ve been able to succeed in the industry. Even the biggest and most successful entrepreneurs have experienced failure before becoming successful.
COVID has been excruciatingly painful for our business. As a creative marketing agency, use to collaborating in real time, remote working was a challenge. What would take a minute to change, all of a sudden took 10. Everything required a lot more communication and when you are dealing with a marketing consultancy with billable hours, that is a challenge.
Finding new clients through word of mouth is no longer ideal for gaining new clients and growing your business. There are more current strategies that could help increase your business and attract new customers. The marketing tactics listed below should be implemented to increase your business.
Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarized the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.
The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.