Aged Care
Our Expertise in Senior Care Marketing
For more than two decades, Marketing Eye has partnered with senior care providers, ranging from large networks to individual facilities, including both for-profit and non-profit organizations. Our experience in the senior living sector lets us understand the inherent challenges and opportunities and specialize in developing impactful marketing strategies that bring measurable results. We cover all aspects of the aged care industry, including residential homes, medical supplies and services and assisted living facilities, ensuring we meet the needs and concerns of all stakeholders, from residents and their families to staff and board members.
Developing a Comprehensive Marketing Strategy
At Marketing Eye, we understand that a successful marketing strategy starts with a thorough understanding of your organization’s vision and goals. Our team will collaborate closely with you to develop a customized marketing strategy for your senior living facility. This includes:
- Market Analysis: Conducting detailed research to understand your competitors and target audience in Atlanta.
- Brand Positioning: Clearly defining your unique value proposition and positioning your brand accordingly within the local market.
- Stakeholder Engagement: Developing strategies that cater to the needs and expectations of all involved stakeholders.
- Tactical Planning: Formulating a detailed plan that outlines specific marketing activities and timelines.
Regular Marketing Campaigns and Web Development
- Monthly Campaigns: Scheduling regular email campaigns to keep your target audience informed and engaged.
- Content Creation: Creating professional email content that strikes a chord with your target audience.
- Social Media: Developing an engaging social media calendar with consistent posts across platforms like Facebook, Instagram, LinkedIn and X.
- Custom Design: Creating user-friendly and visually appealing senior living websites that align with your brand and audience.
- Responsive Design: Making sure your website looks great and functions smoothly on all devices, ranging from desktops and laptops to mobile phones and tablets.
- SEO Optimization: Increasing your senior care website’s visibility on search engines through detailed keyword research, on-page optimization and technical SEO.
- Blog Content: Developing SEO-focused blog posts that provide valuable information to your audience and drive organic traffic to your website.
- Website Updates: Regularly updating your senior living website to keep it current and aligned with best practices.
- Lead Generation Campaigns: Creating personalized campaigns that convert website visitors into potential clients and inquiries.
- Content Management Systems: Integrating easy-to-use CMS platforms that allow you to update and manage your web content with ease.
Marketing Eye's Aged Care Industry Portfolio
Our marketing consultancy firm has worked with start-ups all the way up through to some of the world’s largest aged care facilities. Marketing Eye helps companies to develop marketing strategies, branding, communications, lead generation campaigns and more. With extensive experience in aged care industry marketing, our marketing agency understands just how important it is to have a marketing plan in place and execution from talented marketers and creatives powering campaigns.
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