Marketing

Are Robots Taking Over Marketing?
You may have read that robotic technology is making its way into the marketing industry, and it is. Within the next 2 years, Marketing as a profession will change so much that everyone will need to start from scratch. Unfortunately, the companies that are still selling the same old marketing skill set will be closing their doors.

Why so many companies are choosing to change their marketing agency in July
There has been an influx of inquiries over the past few weeks, as companies look at their business and sales results over the past two quarters, and evaluate whether or not they will achieve forecasts for the last two quarters of the year.
Never give up trying

Never give up trying

Jun 21, 2018 Written by
Nearing another birthday, I am reflecting on how my journey has evolved over time. It certainly has been interesting to say the least, and one that I would not change a single bit.
Should you take up a news opportunity or not?
A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox TV. The politically inspired television show is one of the best I have seen, with a substantial cross-section of panellists, all with a point of view that resonates with the audience.

Should you take up a new opportunity or not?

How to Swiftly Close B2B Sales
One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, and they want to weigh all their options.

Top 5 Multitasking Methods

Being a business executive is not easy.
You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed to the bottom of your to-do list for the sake of efficiency.

While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.

Is Your Business Complying With The CAN-SPAM Act?
Does your company send out emails as a marketing tactic? Maybe your business sends out a monthly newsletter or a monthly sales promotion. If you don’t, you are missing a tremendous opportunity to nurture leads, build brand awareness and increase sales.

Quick Tips for Killer Content Marketing
Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.

When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.

The Key to Being a Successful Sales Rep
It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.

Ditch the What, Find the Why
So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?


10 Phrases You Need to Stop Saying at Work Immediately
Do you ever feel like you are always saying the wrong thing at work? The last thing anyone wants to be is the unprofessional person in the office.

The Lie About Leadership
Do you ever wonder whether or not you are being the best leader you can be in your workplace? Could your company have higher ROI’s and greater efficiency if you tweaked your leadership style a bit? Do you have to change who you are for the sake of success?

5 Design Websites Every Marketer Needs to Use
Did you know that online consumers can only retain 10 to 20% of the information they read or hear about, but once you combine the data with visual elements, the data retained goes up to 65%?

These 4 Innovative Ideation Methods are a MUST
In this day and age, there are so many brilliant ideas out there it can feel overwhelming. What is the key to staying ahead of the game and leading the pack in terms of innovation? While some may argue that it can all be attributed to generous funding or technological advancements, the real key is a creative toolkit for insight generation.  

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