Marketing Eye

Marketing

The audience for B2B and B2C varies, as do their interaction needs. The content and marketing strategies are therefore customized as per audience type. 

Simply put, B2B (business-to-business) companies market for businesses, while B2C (business-to-consumer) companies market for customers. Since the target market for both these companies varies so much, the way they market has to be highly differentiated. 

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Marketing strategies are essential to any business as they give the company a plan to follow and allow them to set specific objectives. Businesses are 313% more likely to achieve their marketing goals with a marketing strategy; this became even more prominent during COVID-19 when firms that needed a better marketing strategy were left behind by their competitors who already had digital marketing strategies in place.

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Internships are a great way to gain firsthand experience in a professional environment. They allow you to integrate classroom knowledge you have learned throughout schooling or university with practical application and skills in a professional environment. Internships will enable you to gain relevant skills in your chosen industry as well as give you a taste of the industry and get a better idea of whether a career in the particular field is for you. This gives you a valuable chance at career exploration as you can spend a short period (generally 4-12 weeks) getting firsthand what the industry is like and whether it is for you.

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Marketing is any action taken by a company to attract an audience to its product or services through high-quality messaging. Marketing's long-term goal is to demonstrate product value, strengthen brand loyalty, and ultimately increase sales by delivering standalone value to prospects and consumers through content. Most marketing activities are accomplished through market research, analysis, and comprehension of your ideal customer's interests. In addition, marketing encompasses a company's product development, distribution methods, sales, and advertising. There are several types of marketing. But first, let's have a look at one of the types called global marketing. Global marketing is tailoring a company's marketing strategy to meet the unique needs of international customers. Global marketing seeks to reach a larger audience in the worldwide market.

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In the past, traditional marketing methods included handing over pamphlets, newspapers, banners, etc. Though these methods are still being used today, modern marketers are seeking new ways to improve marketing approaches with the help of technology.

After the pandemic, many companies understand the importance of digital transformation and prioritize it. Technology can always enable businesses to impress and engage their target personas to stay ahead of the competition to allow you to connect with the right prospects at the right time.

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Education has only grown in terms of quality and business. Over the years, the education industry has come a long way. Unlike a few years back, education today is not confined to textbooks and classrooms. 

Although there is nothing wrong with the above scenario, change is inevitable. Who could have ever imagined that a student in one part of the world would be able to pursue a course in a college located thousands of miles away? One of the technologies that drive innovation in this industry is cloud computing. It is an online service that allows physical resources like textbooks, teachers, libraries, and more, over the internet, miles away from school.

So, what are the benefits of using cloud technology in Higher learning?

With improved collaboration and communication through cloud-based technology, educators can better provide individual attention to each student. It's a great way to improve class dialogue.

Easier access to resources

Posting the necessary files on the organization's website has made it feasible for students to have access to the eLearning resources. Because of this, students may get their hands on the materials whenever and wherever they want to study. In addition, students will always have access to digital documents, unlike printed textbooks, which may become unavailable at the library or bookstore.

Long-term cost savings

The price of a college degree has recently increased dramatically. Because of this, many students are unable to get the kind of education that would be considered sufficient for success in the professional world. Because students who aren't physically present at a school aren't using its facilities, tuition for such students may be reduced due to digitalization. This will allow more cost savings, which can be reinvested in further education. 

Scalability and flexibility for Students & Lecturers

In contrast to their on-campus-only counterparts, students who use cloud-based learning environments feel more at ease during class. In addition, thanks to cloud computing, today's working professionals may take advantage of a wealth of online learning opportunities that can help them advance in their careers. Of course, they would still be required to take assessments, but they could choose when to study to accommodate their other obligations.

What are the challenges faced in Cloud Learning?

 An adage goes like this, "With every wonderful thing, there must be something unpleasant." So is the case with cloud learning. 


1. Data Breaches and Privacy Issues

Recent hacking at Australia's Deakin University exposed the personal information of about 47,000 students. Breaches in student data not only put students at risk of being hacked but also have the potential to impede their academic performance in the affected classes. This is because most educational institutions would rather not pay for premium data security services. If they can get into the systems, students may be able to alter their grades as well.

2. Internet Availability

First and foremost, success in acquiring a skill online requires one primary ingredient access to a stable internet connection. Unfortunately, many students struggle because they cannot maintain a reliable internet connection, which prevents them from studying for tests, attending online lectures, and interacting with classmates and teachers. When a dependable internet connection is not available, cloud-based education is only a concept.

3. Setting up costs

Although there are significant savings in the ongoing maintenance and replacement of physical infrastructure, an initial investment is required to get an institution up and running in the cloud. Migration costs might be higher depending on the data, services, and applications involved. Considering the expense of educating new users to use a system is essential. The savings, however, come from the long-term decrease in operational IT and administrative expenditures.

Education is one of the industries where cloud computing usage has reached its pinnacle. It's no secret that leading service providers rapidly adopt cloud technology to improve the quality of the products and services they provide to their customers. At the same time, cloud computing is showing great promise as a solution for students. Nothing beats the ease with which one can access knowledge instantly, and cloud computing has made this a reality. Everyone in the sector, from huge universities to tiny schools to students, is feeling the benefits of the cloud, and this trend will only increase in the years to come. But there is a long way to go, beginning with providing sufficient training to teachers and pupils. Many new cloud infrastructures have also developed in recent years, each proclaiming to be capable of managing and facilitating top-tier digital service delivery. 

However, for a more streamlined experience, colleges can look at cloud service providers with extensive expertise, a quick migration process, optimal costs, and unified cloud governance. 

Image Source: Shutterstock_1906639117‌

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Digital transformation is how a company integrates digital technologies into all business areas, fundamentally changing how it delivers services or products to customers. Living in the digital era, companies utilize innovative digital technologies to make cultural and operational changes to cater to changing customer needs. 

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In the events of the digital era, Information Technology (IT) has been an ever-growing sensation at an exponential rate.

Within the year 2020, the IT industry had grown by 3.7%, reaching a value of $5.2 trillion.

For IT firms to grow as a business, they must focus on capitalizing on this opportunity.

According to wordstream, "Marketing objectives are actionable targets designed to provide not just overall direction, but clear and specific actions." 

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Are you putting a lot of your business’s resources into marketing efforts and not seeing results? Or perhaps the results of your campaigns are not what you expected. Much to the disappointment of business owners, marketing efforts do not always hit the mark. In fact, quite often, they miss. Many businesses waste both time and money on marketing tactics that do not work, and this all comes down to the marketing strategy they’ve developed.

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A marketing plan includes various marketing strategies across different channels to achieve the goal of your business. Most people don’t understand the difference between a marketing plan and a marketing strategy. A strategy will help you to set and achieve your goal, while a plan will help you achieve and evaluate your goal. Choosing the right strategy should be your priority in making a winning marketing plan. 

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A winning marketing plan guarantees that organizations can clearly visualize their marketing strategies and avoid piecemeal implementations. A successful marketing plan can be instrumental in achieving your marketing goals, as it contains various marketing strategies that work together across different channels. This plan will be a road map for the strategy and tactics you will implement to promote a new product or your business. 

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“The future is made of the same stuff as the present.” The French philosopher Simone Weil quoted this in the early 20th Century. But unfortunately, this statement is unrelatable in today’s world, where science has moved so far ahead that new products are innovated at every moment. Besides, we as humans have always been fascinated by the prospect of what lies in the future. Whether it’s the launch of a new cell phone or a new AI-driven electric car, we as humans have always looked forward to adapting to recent trends of the future.

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“Good marketing and good strategy are both about making choices that build and maintain a particular set of capabilities that enable a company to outperform its competitors.”- Roger Martin

Marketing is important for any firm whether small scale, medium sized or a billion-dollar company. There is a common perception that a billion-dollar company employs some special marketing strategies which cannot be adopted by the small and medium enterprises. However, this is quite untrue. Of course, the scale of adopting a marketing strategy may differ based on the marketing budget and capabilities, however, it is totally possible to take a leaf out of the book of any of the fortune 500 companies for their marketing strategies.

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