Marketing

The Lie About Leadership
Do you ever wonder whether or not you are being the best leader you can be in your workplace? Could your company have higher ROI’s and greater efficiency if you tweaked your leadership style a bit? Do you have to change who you are for the sake of success?

5 Design Websites Every Marketer Needs to Use
Did you know that online consumers can only retain 10 to 20% of the information they read or hear about, but once you combine the data with visual elements, the data retained goes up to 65%?

These 4 Innovative Ideation Methods are a MUST
In this day and age, there are so many brilliant ideas out there it can feel overwhelming. What is the key to staying ahead of the game and leading the pack in terms of innovation? While some may argue that it can all be attributed to generous funding or technological advancements, the real key is a creative toolkit for insight generation.  

6 Questions to Accurately Identify Your Ideal Customer
While all business owners would love to have the entire world need their offerings, marketing to that many people is not only unrealistic, it’s also ineffective. Believe it or not, narrowing down your target audience is actually one of the best ways to improve your sales.

The Proper Way to Celebrate Your Business Anniversary
Happy Business Birthday to you! Regardless of how long your company has been operating, each successful business year is a reason to celebrate.
How to Get the Most Out of Your Marketing Budget
As a business owner, marketing may not be your first priority, but it should be. Today, having a marketing plan for your business is as critical as having a phone number.
5 Daily Habits of Successful Marketers
As marketing professionals, no day ever goes as planned. That doesn’t mean we don’t all have some daily routine we try to follow.
Mastering the Art of the Google Search
Google conducts over 3.5 billion searches every single day. Odds are, you use Google many times throughout your day. With its advanced algorithms, Google is pretty good at finding the answers to your questions, however, every once in a while, Google doesn’t quite understand what you are looking for.

Stepping Up Your Social Media Game: How to Create a GIF
The GIF, or Graphics Interchange Format, is hardly a new concept among the social media world. Since its inception in 1987, the internet quickly embraced the GIF and its relevance is still prominent today.
This is What Loving Your Job Looks Like
Enjoying your job seems to be a luxury most people never experience, and we can all agree that it shouldn't be. Spending 40+ hours a week at a place you loathe is hardly a way to live life, yet so many people choose to live this way.

Is Your Website Traffic Decreasing? This May Be Why.
Decoding SEO is more complicated than ever, and if your company relies solely on organic traffic, you might be in trouble. There is an online battle for space in Google search results, and if you aren’t aware, you will lose.

The Ideal Cheat Sheet to Ensure Your Landing Page Will Convert
One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive.

More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.
Why You Need An Incredible Dual Marketing Campaign to Increase ROI
It goes without question that mobile is here to stay for the long haul, but what does this mean for the future of desktop and its significance?
The Ultimate IT Event Is Heading to Atlanta
From learning how to pivot with rising technologies to becoming aware of the next digital disruptions, keeping up with technological advances is essential to the bottom line of any business.

With the city of Atlanta being home to The Georgia Institute of Technology and being listed by Forbes as the 3rd largest Tech Hub in America, there is no doubt that Atlanta is full of tech news, knowledge and networking opportunities.
7 Best Practices to Keep Your Google Business Reviews from Being Deleted
Google is a powerful, yet sensitive, machine. If Google doesn’t like something, its algorithms are quick to make changes for you. This is especially true when it comes to business reviews.
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