Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
Read more about: The Importance Of Knowing Your Audience → Expert Marketing Blog - Page 48
Business cards. Easy, simple, and one of the best ways to gain new clients. Think about the last time you gave a potential client your business card. What did the client look like? What sort-of help were they looking for? Where did you meet? A restaurant? A convention? Maybe in line at a coffee shop? These questions may seem trivial, but they can actually mean the difference between gaining and losing a new client.
Read more about: How To Keep Your Business Cards Out Of The Graveyard → 
Do you network with industry leaders?
If you are a business struggling to get leads and you answered “never” to the above question then you are in for a big surprise.
Read more about: How Often Do You Network? → If you are a business struggling to get leads and you answered “never” to the above question then you are in for a big surprise.
So… you’ve put up a website and it’s beautiful. Everything moves smoothly, it has beautiful graphics, the message is tight, it’s mobile responsive, basically it’s perfect, but you have a big fat ZERO when it comes to traffic. Alright, maybe it’s not zero but with traffic so low it may as well be. Sadly, the internet doesn’t work like Field of Dreams, “if you build it, they will come,” there is so much more to it than that.
Read more about: 1st Results Page Or Bust On Google → 
Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:
Read more about: 5 Rules For Your Company’s Original Content → 
It is no secret that social media is becoming predominantly popular today amongst marketers and businesses alike. However, if you’re a business that is still not on social media then you most likely have a misconception about social media.
Read more about: 7 Common Misconceptions About Social Media → 
Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Read more about: Make Your LinkedIn More Sales Centric → It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Instagram is more than pictures, and facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
Read more about: How Does Social Media Generate Leads? → Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
ESPN has developed quite a reputation, and depending on who you talk to, it could be one of two things. First, Bill Simmons of HBO does not have the kindest words for his former employer, to put it lightly. Second, the masses have long known ESPN for its comical commercials that feature star athletes and analysts alike. Recently, ESPN aired a commercial featuring David “Big Papi” Ortiz of the Boston Red Sox alongside two of his teammates. Without giving away too much, the commercial deals with his impending retirement at the culmination of this season. This isn’t the first time ESPN has used sports culture to push its name out there. These six commercials embody wit, humor, and much more along the way. Below are some short teasers for the commercials that have people rolling on the floor (literally) with laughter.
Read more about: ESPN, You Did It Again → 
Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.
Read more about: The Not So Lost Art of Storytelling → 
Marketing Eye Atlanta is blessed to be located in the heart of Buckhead in the Atlanta Tech Village (ATV), or as some call it, The Village. With over 100 companies in the building, we are surrounded by great minds, innovative ideas and genuinely cool people.
Read more about: Working In A Tech Incubator → 
The pressure of growing your business is insurmountable with the number of areas that each business has to consider.
As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.
I came across a company recently that sparked my attention:Kabbage.
Read more about: Funding Entrepreneurial Growth - Kabbage is Financing the Future → As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.
I came across a company recently that sparked my attention:Kabbage.
In the quiet city of Udaipur, India, there is a small restaurant that is highly rated on Trip Advisor...but by appearance alone it is not much of a restaurant. The small “cafe” is a home for a family- including kids and grandparents. There is one dining table right next to the kitchen. Upon entering the cafe it is easy to see the second floor landing where one can find the grandfather watching cartoons with the children or washing his face before bed.
Read more about: Travel- It's Good For Marketing → 
What should women wear to work?
This question is debated by everyone EXCEPT for the women that are actually wearing the clothes. You see, many of us don’t get to choose, we’re simply told what is and isn’t acceptable, as if it somehow has anything to do with how efficient we are at our jobs.
Read more about: What Does A Professional Woman Wear To Work? → This question is debated by everyone EXCEPT for the women that are actually wearing the clothes. You see, many of us don’t get to choose, we’re simply told what is and isn’t acceptable, as if it somehow has anything to do with how efficient we are at our jobs.
Pokemon Go has taken the world by storm, and you have likely seen swarms of pokemon trainers walking around town or in the park with their eyes glued to their screens. Plenty of people have been praising it. Plenty of others have been bashing it. It is hard to say what effect Pokemon Go has had on people. The verdict: Regardless of whether it is a hit or miss, EVERYONE IS TALKING ABOUT POKEMON GO. It is bringing recluses off the couch and changing the very dynamics of handheld gaming as we know it.
Read more about: The Latest Cost-Effective Marketing Tool For Small Businesses: Pokemon Go →