Marketing Eye

Translating your brand visually is no small feat. Graphic design is a powerful tool that not only showcases your brand colors and logo, but it tells a visual story of your company and your industry. Telling a visual story is an integral part of selling your products, especially in a digital age. If your competition has a stronger visual presence, it gives them a much greater advantage over what your team is doing. Without a professional, high-quality visual presence, the quality of your products and services won’t matter much. When you partner with Marketing Eye, we help your business break through the clutter and stand out from the crowd.

Published in Marketing

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Published in Marketing

Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole just doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have 5 email marketing practices that don’t work anymore.

Published in Marketing
Monday, 09 March 2020 15:04

The Basics of Live Video

 

Implementing a live video experience for your brand is an incredible opportunity to bring your audience together. Whether you are filming product demonstrations or a roundtable interview, your audience can use your live broadcast as an opportunity to stay informed on what your business is doing. There are plenty of platforms available to produce your live broadcast, so it’s easier than ever for companies to do this. Below, we have a few pointers for businesses to consider before implementing a live video experience.

 

Published in Marketing
Tuesday, 25 February 2020 15:51

How to Optimize the Middle of the Funnel

There’s a point in the sales funnel where the prospect is handed off to the next team member. Specifically, this is the point of the funnel where the marketing hands off prospects to sales and sales pass prospects to an account executive. The middle of the funnel is like a valve. At this point, you can expand lead quality definitions to pass a higher volume of leads to your sales team, or even tighten the definitions to give them a more specific segment of qualified leads. In the middle of the funnel, marketing facilitates the hand-off to sales. For this hand-off, content is created to engage and educate leads to identify who is interested in making a purchase. This part of the funnel has the biggest potential for marketing and sales to not completely align, so it requires the most attention. Below, we have some tips for how to prevent leads from going cold in the middle of the funnel.

Published in Marketing
Monday, 24 February 2020 17:32

How SEO Can Benefit Your Marketing Tactics

Staying relevant in your industry is harder than ever. Every industry is overly saturated with companies fighting for the attention of their audience. Each company has its own way to provide value, and it can be really difficult to convince your customers that you provide a more valuable product than your competition. For this reason, you need to be able to set yourself apart from the rest of the pack to survive. Search engine optimisation is a great strategy to not only maximise the visits to your website, but it can also keep your efforts relevant and competitive in a saturated market. Below, we have some of the ways that search engine optimization can benefit the marketing performance of your business.  

Published in Marketing
Monday, 24 February 2020 14:11

The Power of Facebook Audience Insights

One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people for your business.

Published in Marketing
Monday, 24 February 2020 11:10

The Basics of Social Media Marketing in 2020

Social media marketing is at an all-time high and it seems like everywhere you look these days, brands are trying to grab your attention. They’ve gotten quite good at it too.  

So how can someone like you and I stay in the game and maybe even ahead of it?

Well, like most difficult things, you first have to get your basics right. Social media marketing is all about making the right offer to the right people at the right time. How you manage to do all that determines whether or not you’ll achieve your goals.

Published in Marketing
Thursday, 20 February 2020 12:39

How to Improve Your Content Marketing

Are you satisfied with your content marketing practices? Improving our daily marketing tactics is an ongoing, cyclical process that requires a good bit of testing to get right. Content marketing is a great tool for educating and informing your customers, but it’s important to make sure that our content is optimized to perform as well as it possibly can. Below, we’ve got some tips and techniques for improving your content marketing to increase engagement with your audience.

Published in Marketing
Wednesday, 05 February 2020 11:54

What Rebranding Really Means

Plenty of companies go through brand transformations every year, but what exactly does that look like? More often than not, brands fall back on changing or updating the logo with a new color scheme. This is a great step forward by any metric, but it should never stop with a newish logo. A rebrand should be treated as a complete company brand overhaul, a revolution of your company’s messaging and branding. Your logo design will play a part in this, but it’s only a piece of the greater objective. Any brand changes should be seen as an exciting and new opportunity for your company and your employees to improve the overall customer experience. It’s not products that are selling these days; it’s the experience a company provides. In this blog, we’ve got a few ideas to ensure a successful brand relaunch.

Published in Marketing
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