Sales are the lifeblood of any company. To keep sales thriving, and our business open, we need to implement strategies and plans that will promote a healthy selling environment. Equipping your team with the right approach will not only keep sales consistent, but it will also make them a better sales team altogether.
Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.
Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your audience on your team’s industry insights, your audience may not be reading them. It’s important to create content that’s not only informative but shareable. Below, we have four ways to create shareable content to attract your audience.
Today’s consumer has more demands than ever about the user experience – they expect a more personalized, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting, and emotionally engaging content.
Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always pay off the way we want it to. There’s a huge difference between good webinars and bad webinars, and it usually boils down to how much work was done in the planning and writing stages. Below, we have some considerations for making sure that your next webinar is great.
One of the best ways to reach your audience is by using every available resource. Content diversification is all about stretching the boundaries of your creativity. The most significant opportunity that content diversification gives you is the chance to reach more people and generate more revenue. Refuse the temptation to stick to one platform and connect with your audience on all the platforms they use. Give your customers the choice of how they can engage with your brand, and they’ll be more likely to engage regularly. Below, we’ve got a few points to consider when diversifying your content.
Creating content is all about giving your audience digestible pieces of information that are relevant and beneficial for their needs. The best content marketing works to educate your audience while generating leads that will hopefully convert to sales. What your team needs to decide is how to present that content. While marketers may debate as to whether gated content is beneficial or not, it truly comes down to how your company leverages the content you create. Gated content can be valuable; it just needs to be used correctly.
Marketing has undergone some profound changes in the past few years, and it will only continue to change in the future. Lately, marketers have dropped the mass marketing campaigns in favor of a much more personalized approach. If you are planning on genuinely engaging with all of your customers and potential leads, you have to be everywhere. The only way for this to happen and be effective is an omnichannel marketing approach. But what exactly does that mean? The omnichannel marketing experience is where consumers can engage with a company on all points; through a brick and mortar store, a website, a mobile app, a catalog, or social media. Additionally, they can access the products and services by calling the company phone, using a mobile app, or even connecting through a personal computer or tablet. If you’re looking to build an omnichannel marketing approach, there are a few things to take into consideration.
The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s essential to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.