Marketing and Advertising have long been known for being exciting, innovative, clever, and plenty of other things that help businesses and brands get outside the box and engage consumers in unique and memorable ways. On the flipside, Marketing and Advertising have also occasionally been guilty of making some disastrous decisions that either hurt a brand or demolish the marketing or advertising budget of the business. I will leave the verdict up to you, but here are some interesting marketing and advertising strategies that make for a good water cooler debate in the office.
Read more about: 4 Unusual Marketing Strategies → Expert Marketing Blog - Page 49
Nurturing quality leads and maintaining good client relationships is almost a job of its own, especially considering how difficult it can be at times. I think we all know that burning bridges is a foolish idea, no matter how right it feels to give them a piece of your mind. That’s a slam dunk, no-brainer, gimme-putt in the business world today, but is that enough? If we avoid burning bridges, can we consider it a job well done?
Read more about: Did You Really Mean It? → 
Your third eye, it’s real.
In Buddhism, your third eye, often denoted as a small dot between the eyebrows, is a representation of your minds eye. Many followers of the religion also believe the eye to be a representation of wisdom. Some Hindu philosophers view “the eye”, as an extrasensory perception, that is, being able to see things in your daily life not plain to the naked eye. In other words, the eye allows you to look beyond what you see.
In business, as in both the Hindu and Buddhist faiths, it’s important to open up your third eye; In my line of work, we call that your Marketing Eye.
What does that mean?
Read more about: Oh Honey, You Do NOT Have The Eye… → In Buddhism, your third eye, often denoted as a small dot between the eyebrows, is a representation of your minds eye. Many followers of the religion also believe the eye to be a representation of wisdom. Some Hindu philosophers view “the eye”, as an extrasensory perception, that is, being able to see things in your daily life not plain to the naked eye. In other words, the eye allows you to look beyond what you see.
In business, as in both the Hindu and Buddhist faiths, it’s important to open up your third eye; In my line of work, we call that your Marketing Eye.
What does that mean?
The difference between an Introvert vs. Extrovert is commonly misinterpreted. Most people believe that introversion goes hand and hand with being shy while extroversion goes hand and hand with being outgoing. That is not necessarily the case. Being an introvert or an extrovert stems from your energy not just your personality traits.
Offices are filled with numerous different personalities. It can often be difficult to mesh well with others that possess different characteristics than you. You must learn to overcome adversity in the workplace.
Read more about: Introverts vs. Extroverts in the Workplace → Offices are filled with numerous different personalities. It can often be difficult to mesh well with others that possess different characteristics than you. You must learn to overcome adversity in the workplace.
Eating healthy is hard, there is always some delicious treat that tempts us. Working out is even harder. Who wants to do something that hurts or takes a lot of time? And time, who has the time to work out on a daily basis? Not the average working human.
Read more about: Health And Fitness For The Working Human → 
We hear this all the time from clients:
“My product and/or service is amazing!
It has so many capabilities and endless possibilities- it can do this and it can do that…
We need to do this and we need to do that right now!”
While the end product is in fact amazing, these entrepreneurs are so head deep into their product that it consumes them. It consumes them so much to which they have lost sight of their initial goal. Establishing their brand. Yes, it’s great that your product does so many things and will be able to do much more in the future, but ask yourself “Is my brand well known right now?” if you answered no then take a step back and focus on pushing out current content that tells your brand story. Once your product has traction then you can start releasing and pushing out new content.
Read more about: Here Is Why Your Brand Is Amazing → “My product and/or service is amazing!
It has so many capabilities and endless possibilities- it can do this and it can do that…
We need to do this and we need to do that right now!”
While the end product is in fact amazing, these entrepreneurs are so head deep into their product that it consumes them. It consumes them so much to which they have lost sight of their initial goal. Establishing their brand. Yes, it’s great that your product does so many things and will be able to do much more in the future, but ask yourself “Is my brand well known right now?” if you answered no then take a step back and focus on pushing out current content that tells your brand story. Once your product has traction then you can start releasing and pushing out new content.
Let your inner kid come out by purchasing an exercise ball for the workplace. This new trend has been circulating in workplaces all over the country. Many people are replacing their standard desk chairs with exercise balls. However, there have been mixed reviews about these oversized “bouncy balls” as I call them. Do they really help your posture, your core and your attention or is this all just a myth? Are they for everyone? Do they cause back pains? I have done some digging and this is what I have discovered.
Read more about: Exercise Balls In The Workplace → 
When it comes to working, so many people are stuck doing a job they don’t even enjoy. It’s hard when you are in college and all of a sudden have to decide what you want to do for the rest of your life. You think about money first, then maybe what you were good at in high school (math, science, writing, etc.), and that’s about all you have to go off of.
Read more about: Find What You Love And Do That → 
Some days, for whatever reason, office workers find it extremely difficult to focus on any actual work. These are the days we turn to our coworkers and social media streams for entertainment, anything to take our minds off of our very necessary daily tasks we have to perform. Obviously, straying from the work in front of us is an ineffective form of procrastination, but hopefully these tips can ease the restlessness and get you back to work.
Read more about: When You're Restless At Work → 
We’ve all heard the expression “money is in the list,” and it’s true. So, to build the list what is your best tool? I’m a fan of the lead magnet. A lead magnet is defined as an irresistible and ethical bribe offering a specific chunk of value to a prospect in exchange for their contact information. Creating a good lead magnet is different than just creating something. It has to be relevant to what you eventually want to sell, and it has to be of value to your audience.
Read more about: Creating a Lead Magnet → 
Have you ever picked up a magazine and counted the amount of faces in it that looked like yours? Have you ever walked by a store, peering in the windows to try and find a model larger than a size 6? Or maybe you’ve leafed through a catalog trying to find people that at least seem like you?
Read more about: #MinoritiesMatter in Marketing → 
Being gluten free is a trend that has been getting more and more popular recently. Some are doing it as a diet just trying to cut some unwanted fat out of their lives, whiles others have to because they are allergic or intolerant to it. Either way gluten free options are beginning to pop up everywhere you look.
What is gluten? It is a protein that is found mainly in wheat that provides elasticity to the dough. When you think about how many things are made with wheat flour, it already cuts out a lot of the normal everyday food a person might eat. Say goodbye to bread, most cereals, cookies, and pasta. Now these are just the things we know contain flour, but gluten can be in other foods as well where flour is absent.
Read more about: What You Should Do When Marketing To A Niche Community → What is gluten? It is a protein that is found mainly in wheat that provides elasticity to the dough. When you think about how many things are made with wheat flour, it already cuts out a lot of the normal everyday food a person might eat. Say goodbye to bread, most cereals, cookies, and pasta. Now these are just the things we know contain flour, but gluten can be in other foods as well where flour is absent.
Whether you are a fresh start-up or looking to rebrand your company now that things have finally slowed down, logo design plays a big part in the marketing equation. Although it is one of the tougher parts of marketing to quantify, forgetting about your logo can be a hidden anchor that holds your marketing efforts back. Taking the time to really dig for a creative design or revisit your logo can pay big dividends. Here are five insights that will give structure and intention to your logo design process.
Read more about: Making Your Mark → 
In times of tragedy, our country unites. The Orlando shooting, classified as the deadliest mass shooting in the US has been mourned by people all over the nation. Glued to our TV’s, computers we all watched as this tragedy unfolded. In times like these it is important as a marketer to be certain you comment/ recognize the situation delicately. You don’t want to be perceived as insensitive or as ignoring the current issues. Pay attention to how others have reacted and use your influence in a positive way.
Read more about: In Times Of Tragedy, Our Country Unites → 
Lionel Messi and Cristiano Ronaldo are the two biggest names when it comes to soccer. The rivalry between them has created some of the best match ups the sport has ever seen. Records are broken every week and a hat trick is something that is expected every game, not just on rare occasions.
The two completely conquer the athletic world. With a combined 138 million Facebook fans, they have the largest followings of any athletes. The two clubs they play for, Real Madrid and Barcelona, are some of the most profitable teams in the world. When the two clubs come together, the clash between them is known as “El Clasico,” being viewed by about three times the amount people who watch the Super Bowl. It truly is a clash of kings.
Read more about: The Clash of Fútbol Kings: A Marketing Jackpot → The two completely conquer the athletic world. With a combined 138 million Facebook fans, they have the largest followings of any athletes. The two clubs they play for, Real Madrid and Barcelona, are some of the most profitable teams in the world. When the two clubs come together, the clash between them is known as “El Clasico,” being viewed by about three times the amount people who watch the Super Bowl. It truly is a clash of kings.