Displaying items by tag: branding
Content is King. This phrase is a marketer’s bread and butter. But what about consistency? It’s important to pull branding through across every user interface. Think about big companies like Apple and Google. When you see an iPhone, you know it’s an Apple product. The Gmail app has the same look and feel as the desktop version. Why is this important? It lets consumers know that from platform to product, the website, and logo, it’s all the same brand. Same colors. Same functionality.
The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment.
Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?
“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.