Marketing Eye

As we once again reach the end of the year, we find ourselves again beginning to look ahead. With such drastic changes to the recruitment industry in the last two years due to the pandemic, our marketing strategies have also had and will continue to adapt to these changes. So, when it comes to looking forward to 2022, it is a reasonable assumption that a lot of change is ahead of us. Here are the Top 7 Recruitment Marketing Tactics that could put you ahead in 2022: 

Published in Marketing
Monday, 15 November 2021 09:39

THE VALUE OF GOOD BRANDING

Investing in good branding is imperative to the success of any business in 2021. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.

Below is a list of five of the many values that a good branding strategy will provide your business:

Published in Blog
Tuesday, 02 November 2021 11:07

How Finance Services Are Using Email Marketing

There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

Published in Marketing
Monday, 25 October 2021 08:43

How accounting firms fail at marketing

The world of accounting is ripe for disruption with recent reports from a Sage Survey acknowledging that being "reactive" the most common complaint of small to medium sized businesses with their accounting services providers.
Published in Marketing
Wednesday, 23 June 2021 17:56

Corobot

CoroBot is an innovative robotics platform and kit that can be used for middle school and high school science, technology, engineering and math (STEM) programs, and for university research and education programs. STEM educators and university researchers are looking for affordable, open and scalable platforms on which they can develop mobile robot applications in order to teach STEM classes and research robotics concepts using corobot. Marketing Eye worked with Corobot to develop new branding and packaging for their product. There were also social media campaigns and press release campaigns developed to further promote the release of Corobots new product.


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Published in Portfolio
Wednesday, 23 June 2021 14:36

Boulder Video

Boulder Video is a one stop shop solution for Media Buyers, Media Sellers, Video Content Producers and Video Content Buyers.  Boulder Video also help publishers generate surplus revenue without adding advertising inventory. Technology that opens up your video advertising to the world by delivering high quality female targeted content to publishers that quickly transforms your web traffic revenue quicker than before using the best video player in the industry. Marketing Eye to creating a completely new marketing campaign with and emphasis on strategy, branding and website development.


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Published in Portfolio
Friday, 11 June 2021 17:12

Bob Muscat

Bob Muscat is a leadership author, coach, speaker and former Fortune 50 executive. For 18 years, Bob has specialized in reinventing businesses, taking unloved product lines and making them simple, thoughtful, and highly successful enterprises. He is the founder of Muscat & Company, which delivers workshops to help business leaders focus their business, and get the results they want as soon as possible. Marketing Eye worked with Bob Muscat recreate collateral and refresh and create new website content to better represent the brand.

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Published in Portfolio
Friday, 11 June 2021 16:12

Aunigma

Aunigma Network Solutions Corp., a growing IT company headquartered in Atlanta, Georgia USA, was founded by veteran wireless communication entrepreneurs to address these challenges for new generation Internet Protocol (IP) connections. Auniga provides IT protection, privacy and performance at a level previously thought unattainable. Marketing working with Aunigma to do a complete brand refresh and update of website content to improve overall lead generation efforts.


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Published in Portfolio
Wednesday, 27 January 2021 12:40

How to Build Your Brand on a Budget

Building your brand is an instrumental part of developing your business. Without this foundation, your organization will lack the voice, value, and customer awareness that will set you apart from your competition. While it might seem that branding efforts are an expensive venture, it doesn’t have to be! You don’t have to spend a ridiculous amount of money to build a memorable, recognizable brand. Below, we discuss some budget-friendly ways that your business can develop a better brand identity.

Published in Marketing
Monday, 18 January 2021 17:05

Hotline IT Pty Ltd

Published in Portfolio
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