Marketing Eye

Displaying items by tag: branding

Content is King. This phrase is a marketer’s bread and butter. But what about consistency? It’s important to pull branding through across every user interface. Think about big companies like Apple and Google. When you see an iPhone, you know it’s an Apple product. The Gmail app has the same look and feel as the desktop version. Why is this important? It lets consumers know that from platform to product, the website, and logo, it’s all the same brand. Same colors. Same functionality.

Published in Marketing
Thursday, 13 September 2018 17:54

Four Ways to Promote and Maintain Brand Trust

The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment.

Published in Marketing
An unusual, yet remarkable thing happened to me, yesterday. I saw someone through their eyes. I saw first-hand their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realize.
Published in Mellissah Smith
One of the most important aspects of building a business today is building your personal brand with it. Whether you are wanting to build trust, develop relationships, or be a leader in your industry, making a name for yourself is essential. But how do you accomplish this?
Published in Marketing
“My pleasure”--  We hear this simple phrase every time we say “thank you” to an employee at Chick-Fil-A. In addition to this phrase, we also receive excellent service, free food coupons if our order wasn’t correct, and their employees are off work every single Sunday and on Holidays.
Published in Marketing
Wednesday, 20 December 2017 15:42

Your Brain is Lazy

Let me ask you something. If you go to a bar, and decide you are in the mood for a nice, quality vodka, which would you choose? Grey Goose or Ketel One?
Published in Marketing
Over the years the psychology of color has been a controversial topic.  Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there has also been a disconnect.  This disconnect between person to person has been attributed to experiences, personal preference, culture, and upbringing.  All of these aspects influence a person's opinion about certain colors and therefore make some studies unreliable from the get go.  However, although there is a noticeable disconnect, some marketers swear by colors and the persuasion they have over consumers.  According to a study done in 2006 in the journal Management Decision, people can make 62% to 90% of their snap decisions about products based on color alone.

Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?
Published in Marketing
Friday, 12 August 2016 08:58

How To Be the Lady Gaga Of Your Industry

One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s face it, we may not want to wear meat to corporate events but we want to be memorable and instantly recognizable. Lady Gaga has refined that skill to a tee. Here is what you can learn from her:
Published in Marketing
As most of you know, in a blink of an eye, the carefully curated “good girl” image of one Taylor Swift was destroyed by a series of snapchat videos exposing her to be a liar and destroying her reputation.  For those of you that live under a rock, you can read about it on vox.com.  

“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.  
Published in Marketing
Wednesday, 06 July 2016 09:21

Apple’s Magnificent iPhone

Just bought a new iphone? Welp, there’s probably already another one in the works. And of course as soon as it comes out we will all just have to have it. Because it is so different from the one we bought not even a year ago right. Why do we have to have something that’s brand new even if we have the exact same one at home already, it's just slightly older? It still works fine and looks pretty good. However as soon as that new one comes out we abandon it like there’s no tomorrow.
Published in Marketing
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