Plenty of companies go through brand transformations every year, but what exactly does that look like? More often than not, brands fall back on changing or updating the logo with a new color scheme. This is a great step forward by any metric, but it should never stop with a newish logo. A rebrand should be treated as a complete company brand overhaul, a revolution of your company’s messaging and branding. Your logo design will play a part in this, but it’s only a piece of the greater objective. Any brand changes should be seen as an exciting and new opportunity for your company and your employees to improve the overall customer experience. It’s not products that are selling these days; it’s the experience a company provides. In this blog, we’ve got a few ideas to ensure a successful brand relaunch.
In 2019, it is becoming harder and harder to stay relevant and competitive in any industry. There are so many companies and products available, and they are all doing great things. You need to be able to set yourself apart from the rest of the pack to survive. Search engine optimization is a great strategy to not only maximize the visits to your website, but it can also keep your efforts relevant and competitive in a saturated market.
We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.
With increasingly minimalist design becoming more popular in this post-modernist era, visual branding has a shrinking range of tools to use to convey a message. One that remains unwaveringly relevant is the use of color theory in design. According to research conducted by The Institute for Color Research, people make subconscious judgments about a product within just 90 seconds of initial viewing, and between 62-90% of that assessment is based on color alone. Its use as a tool for expressing meaning to audiences is undeniable, but how best to go about it?
Content is King. This phrase is a marketer’s bread and butter. But what about consistency? It’s important to pull branding through across every user interface. Think about big companies like Apple and Google. When you see an iPhone, you know it’s an Apple product. The Gmail app has the same look and feel as the desktop version. Why is this important? It lets consumers know that from platform to product, the website, and logo, it’s all the same brand. Same colors. Same functionality.
The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment.