Marketing Eye

Culture

Do what you're good at and passionate about

Re-thinking how we do business and why we do business has been an exciting adventure. The fact that we realized that we have been a little laid back with a lot of things, has been an eye-opener. We all are committed as a team in Atlanta to build the business to heights that we never imagined possible and we are all going to do that by thinking differently - and often.
Read more...

Why Is Traveling Important?

Traveling the world, whether it is for business or pleasure, allows you to learn and discover the morals and ethics of people all around the world. In business, especially successful businesses, transactions, and interactions internationally are almost guaranteed to occur. Companies and businesses have made it a trend to place more value on the employees with multicultural backgrounds and talents. Having someone apart from the team gives an advantage to the business or company when they do decide to venture into the international field.
Read more...

Live With Passion: Remembering 1st LT Lee

There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there.

On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before.

Read more...

14 Podcasts To Listen to Every Week

Can you believe that we are halfway through 2017 already? Being in sales, I understand August can be a slower month. But I’m a glass half full kind of guy. So I think this month should be used to catch up on some things you’ve been pushing off for the last half of the year. Living in Atlanta definitely has its perks. But, one thing everyone is familiar with is the traffic. So instead of watching the guy in front of me pick his nose all the way from Peachtree to Lenox, I’m going to be learning about history, business, and geeking out on the best podcasts that are out now.

Read more...

Atlanta's Pink Trap House is Causing a Stir in the Community

Atlanta is known for things like Coca Cola, the Braves, the airport, and Southern cookin’. But did you know Atlanta is also known for Trap music?

Atlanta based rapper, 2 Chainz, has said in a recent Instagram post the he “Gave my city an unforgettable experience that the whole world took notice to… that will be carved down in history!!”

So can Atlanta add a new landmark to its books?

Read more...

This Pink Crane in Atlanta is Making a Stand Against Breast Cancer

I love to read stories about interesting ways businesses stand out among the competition. But for Phoenix Crane Rentals here in Atlanta, GA, their Pink Crane is more than just a marketing gimmick. For Sally and Dick Phillips, the 40 ton Pink Terex Crane has raised over $130,000 for Breast Cancer Awareness since 2013.

Read more...

How Present Are You?

Having the ability to communicate succinctly is crucial in all areas of life, and if a message can be said in one sentence rather than a paragraph, why not choose the former?

In reality, it is easier said than done. Maintaining professional communication requires constant practice and puts oneself in uncomfortable situation, just like everything else. One of the great ways to hone this skill is to avoid the usage of filler words, such as “uh”, “um”, and “like.” We all do it, yet it takes conscious efforts to exercise professionalism. Let’s take a closer look:

Read more...

Never, ever give up on your employees

I found myself recently in a situation where in any normal situation, you would fire an employee who was responsible for a particular function in the business, and did not perform and was not achieving results. More than that, while their attitude was fine, they didn't put in extra effort nor did they 'think' about what they were doing on a day to day basis.

No matter how much coaching or development that took place, nothing changed.
Read more...

Jealous that someone is climbing the ladder faster than you?

They say that jealousy is a curse. I tend to agree. It hinders your judgement and affects your ability to see clearly - and that's just the start.

The green-eyed monster is a mental cancer (B.C. Forbes quote), and can be a huge culture killer, leaving employees that are affected by it disengaged and unproductive.
Read more...

Spanx is the number one coolest office in the world today

I won't lie. I walked into Spanx yesterday and was completely and utterly in awe. Wow! Seriously, Wow! The wide hallways, the high ceilings, the writing on the wall, the pictures, the space, the innovation, the courtyard, the conference room and the kitchen - were a dream.

Sara Blakely is not only the youngest self-made female billionaire in the world today, she is also known widely as the nicest, kindest and most giving. On top of that, she is beautiful, has an unbelievable family and is changing the world, not just our figures when we put on a pair of Spanx to shape the areas we don't want the world to see.
Read more...

Let's lose using the term 'millennials' and start using 'humans'

I am the first to admit that at times I have wanted to tear my hair out over some of the behaviors of millennials. So much so, I have sworn over and over again to never hire another millennial only to find that my next recruit is in fact a millennial. Why? Because that person was the best person for the job at that point in time.

The things that have me so frustrated about millennials are:
Read more...