In 2015, few anticipated the extent to which Donald Trump would revolutionize American politics. Known primarily for his larger-than-life persona as a real estate mogul and reality television star, Trump’s presidential run was initially met with skepticism by political elites and pundits. However, Trump’s candidacy resonated with Americans frustrated by “business-as-usual” politics, and he quickly cemented himself as a leader whose campaign, messaging, and persona contrasted sharply with the traditional political mold.
Trump’s first presidential campaign broke all the rules—eschewing traditional “polished” political presentation for an outspoken, often controversial, approach that captured national and global attention. His slogan “Make America Great Again” became a rallying cry for millions, imbuing his brand with a distinct, patriotic, and populist message that promised a new era of prosperity for the United States.