Tag: Small Business
Beyond Red Oceans: Is Blue Ocean Strategy Right for Your Small Business?
The Blue Ocean Strategy is a business theory and a book by W. Chan Kim and Renée Mauborgne that challenges companies to break out of the "red ocean" of fierce competition and create their own "blue ocean" of uncontested market space. Here's a breakdown of what this strategy entails and whether it's something your small business should consider.
Maximizing your ROI with Strategic Alliances: A Guide for Small Business Owners
As a small business owner, maximizing return on investment (ROI) is essential to the long-term success of your business. One strategy that can help achieve this goal is forming strategic alliances with other businesses. Strategic alliances are mutually beneficial partnerships between two or more businesses that work together to achieve common goals.
What is Guerrilla Marketing?
Starting a small business is always going to be a tough venture. No matter what industry you want to enter, there are at least a hundred other companies doing something similar to yours. The market is already saturated with ads and marketing campaigns, but you still need to find a way to cut through all the noise. Guerrilla marketing is an excellent way to implement a marketing strategy that is a fraction of the cost of a regular strategy. Below, we discuss what guerrilla marketing is, the components of a successful guerrilla marketing campaign, and the types of guerrilla marketing that work the best.
Nailing the "Group Hug"
Quick Tips for Killer Content Marketing
When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.