Marketing Eye

Displaying items by tag: social media

Monday, 15 October 2018 11:18

How to Make Your Brand Messaging Stick

Consumers are flooded with over 10,000 advertisements per day. In the time of information overload, how do you make your brand stand out from the crowd?

Published in Marketing

Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success.

Published in Marketing
Wednesday, 10 October 2018 13:05

Phenomenal Ways Great Companies Market

Marketing is a necessary evil for some, and for others, it is one of the most exciting parts of running a business or achieving not-for-profits goals. 

Published in Marketing
Monday, 24 September 2018 11:23

How to Make Your Brand Message Stick

Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. Your brain processes an increasing amount of information daily and our mental filters are in overdrive. As marketers, how do we get our posts to remain in the minds of our audience? Marketing strategy is key, but it’s easier said than done. Marketing consultants can offer great insight into strategies and tools to help your business achieve a tailored solution.

Published in Marketing
The GIF, or Graphics Interchange Format, is hardly a new concept among the social media world. Since its inception in 1987, the internet quickly embraced the GIF and its relevance is still prominent today.
Published in Marketing
Want to know our secrets and what tools we use to drive conversions, boost search engine optimization, digital marketing, and social media? Below are some of our favorite marketing tools will help guide you and your business on the path towards success.
Published in Marketing
One thing every business has in common is the need for customers. Even if you have the next big idea, sometimes striking up that first initial connection with potential customers is a difficult challenge.

Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page.
Published in Marketing
Thursday, 25 January 2018 11:46

Stop Talking, Start Doing

So, you are an entrepreneur and have originated the next big idea. How are you going to get your idea out to the masses?
Published in Marketing
Wednesday, 30 August 2017 11:08

Increase Sales by 300% With LinkedIn

(2 min read)

I'll have to admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.

I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.

Published in Social Media
Monday, 31 July 2017 10:30

The Epoch of the Hashtag

The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC.

Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.

Published in Social Media
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