Marketing Eye

No one can deny the phenomenal impact TikTok has left the social media landscape since its launch in 2016. It only took TikTok two years to become the most downloaded app on the Apple app store, taking over already established social media platforms such as Instagram and Facebook. 

TikTok is perhaps most famously known for its dance challenges, with many TikTok users either creating their own dances or reposting trending choreography. Top influencers such as Charlie D'Amelio and Addison Rae have amassed millions of followers through posting their own dance videos on this app.  

However, TikTok has always been much more than just a platform for dancing videos. With the level of engagement and influence, TikTok holds over its users, for marketers to ignore TikTok or label it as a mere 'trend', would be to neglect a monumental opportunity for growth and brand awareness.

Published in Social Media

Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.

Published in Social Media

Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to use Instagram in your social media marketing strategy. However, with Instagram’s popularity comes dense competition and there’s no point creating an Instagram ads campaign if you are not sure who your target audience is, where they are based, and most importantly, what they are likely to respond to.

There are many steps that a marketer must go through before even thinking about creating the content for their Instagram ads campaign. Conducting thorough market research before this will help ensure your campaign is cost-effective and highly precise. In this post, we will outline the key stages to designing a highly precise Instagram ads campaign:

Published in Marketing

These days it seems that Twitter functions as little more than a platform to cyberbully celebrities.

For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement.

Published in Marketing
Wednesday, 02 June 2021 15:38

How To Promote Your Podcast

Best Practices to Market a Podcast

You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.

Published in Blog
Wednesday, 27 January 2021 12:40

How to Build Your Brand on a Budget

Building your brand is an instrumental part of developing your business. Without this foundation, your organization will lack the voice, value, and customer awareness that will set you apart from your competition. While it might seem that branding efforts are an expensive venture, it doesn’t have to be! You don’t have to spend a ridiculous amount of money to build a memorable, recognizable brand. Below, we discuss some budget-friendly ways that your business can develop a better brand identity.

Published in Marketing
Wednesday, 13 January 2021 17:33

Biosphere - Beauty | Cosmetics

Biosphere USA delivers a personalized approach to skincare, equipping you with a greater understanding of how to preserve your natural beauty. Biosphere believes that natural ingredients are the key to showcasing your natural beauty. With their consultative approach, Biosphere is committed to providing the skincare solutions you need. Marketing Eye worked with Biosphere to create new collateral and many lead generation and social media marketig campagins.


Biosphere 1

Biosphere 2

Biosphere 3
Published in Portfolio
Friday, 08 January 2021 12:48

How to Show the Value of Your Brand

As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the value that your brand and product line give your customers, providing a clearer picture of why they should make purchases. It’s all about showing them that your products are practical, functional, and useful to their daily processes. Below, we discuss elements of value-based marketing that your team should implement.

Published in Marketing

Companies with omnichannel strategies retain, on average, 89% of their customers compared to 33% retention for companies with weak omnichannel efforts. More than ever, customers expect a personalized rather than generic user experience. Properly planned and executed omnichannel strategies can directly impact profitability and efficiency. Listed below are four ways to elevate your omnichannel strategy.

Published in Marketing
Thursday, 05 November 2020 13:03

How to Build a Better Lead Generation Strategy

Are you treating customers like leads? Today’s customers are not interested in partnering with a company that will treat them like another number. The customer journey needs to be optimized to include everything your audience needs, whether that’s educational content, product demonstrations, or access to your sales team to discuss what they need. First, you need to develop a stronger lead generation strategy that will draw leads and provide value to where they are. Below, we have four ways to build a better lead generation strategy. 

Published in Marketing
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