Marketing Eye

Displaying items by tag: social media

Monday, 24 February 2020 14:11

The Power of Facebook Audience Insights

One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people for your business.

Published in Marketing
Monday, 24 February 2020 11:10

The Basics of Social Media Marketing in 2020

Social media marketing is at an all-time high and it seems like everywhere you look these days, brands are trying to grab your attention. They’ve gotten quite good at it too.  

So how can someone like you and I stay in the game and maybe even ahead of it?

Well, like most difficult things, you first have to get your basics right. Social media marketing is all about making the right offer to the right people at the right time. How you manage to do all that determines whether or not you’ll achieve your goals.

Published in Marketing
Friday, 21 February 2020 09:35

Choosing the Right Influencers for Instagram

Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.

Published in Marketing
Thursday, 30 January 2020 11:16

How to Discover Your Target Audience

Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

Published in Marketing

With all of the social media platforms available to everyone in 2020, it can be hard for businesses (especially in the B2B sector) to find a way to break through the mold. Because there’s an oversaturation of businesses vying for the attention of their customers and new lead, B2B marketers have to know exactly where to invest their time and energy. B2B marketing involves three social platforms: Facebook, Twitter, and LinkedIn. But are all of these platforms a great fit for your B2B marketing efforts? For B2B marketers, LinkedIn is by far the most trusted channel. Below, we have a few reasons why you should trust LinkedIn as your social media platform in 2020. 

Published in Marketing

Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input they have on their industry is taken very seriously. Positioning yourself as a thought leader is easier said than done. If you’re looking to grow your business through thought leadership, there are a few things to keep in mind. 

 

Published in Marketing
Tuesday, 07 January 2020 15:28

Marketing Strategies That Will Reach Gen Z

Now that we’re in 2020, it’s time to start thinking about the next generation of consumers: Generation Z. Born between 1994 and 2014, Gen Z will soon be flooding the market and the workplace. As the first generation to have immediate access to technology for most of their lives, marketers have to completely rethink their approach. If we want to tap into this new audience, we need to understand what they care about, how they consume information, and how to close the deal. 

 

Published in Marketing
Monday, 16 December 2019 11:13

How to Use LinkedIn Live for Your Brand

If you’re looking to stay competitive in your industry, your company must have an active profile on LinkedIn, fully equipped to post, comment, and commit to a live stream. LinkedIn has recently joined the broadcasting game, which means that it’s currently the best social media platform for organic growth. If you have the opportunity, LinkedIn Live is an excellent way to generate leads and interest in your company. It’s also a great tool to help position leaders within your organization to be thought leaders within their industry, which adds a significant level of credibility to your brand. 

Published in Marketing
Thursday, 10 October 2019 13:54

Why Digital Marketing Works

Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. To keep up, we need to have an acute understanding of what digital marketing is, how it works, and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.
Published in Marketing
Wednesday, 25 September 2019 13:38

Generating More Engagement with Your Social Media

Content is created for the sole purpose of educating and engaging your audience. You don’t write blogs, develop a product video or even update your company’s Facebook page for yourself. These things are done to drive your brand, to get the attention of people who have a problem that you can solve. But what if you’re having trouble generating engagement with your content? There is always the possibility that you might have to rework your content, but it could just be that no one sees it. Social media builds relationships with your customers and puts your information right in front of them. Below, we have several ways to use social media to increase audience engagement with your brand.

Published in Marketing
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