The Super Bowl is the Holy Grail for advertising and marketing agencies alike. Months and months of hard work all comes down to one night and one expensive ass :30 second time slot. That’s right the “BIG game” is not really about football it’s all about the commercials baby! So after a long Sunday night of drinking beer and eating endless amounts of Velveeta queso here is a recap of Marketing Eye Atlanta’s favorite Super Bowl 50 commercials and why:
Read more about: Marketing Eye Atlanta’s- Top 5 Favorite 2016 Super Bowl Ads → Expert Marketing Blog - Page 53
We have all experienced the stress of applying to an internship. Not long ago, I was in the same position you are trying to land the perfect internship to lead to the perfect job.For some of you this is your first step into the so-called “real world” and that can be intimidating. Trust me, you are not alone. You are told over and over again that in order to get a job you need experience and that is most certainly true but has someone told you how to get the perfect internship? Now that I am on the other side of things I want to offer some advice and tips for applying and interviewing for an internship program.
Read more about: How to Land The Perfect Internship → 
Writing your elevator pitch can be intimidating. Trying to cram everything about your brand, what you do, why you do it, and how it can help people into 30 seconds is daunting. Don’t worry, it’s completely possible.
The basic structure is pretty easy to hammer out. Many people find it helpful to create an outline before they try and fully write out the elevator pitch. Keep the structure simple: explanation, value, and close with the “ask.”
Read more about: How To Write An Effective Elevator Pitch → The basic structure is pretty easy to hammer out. Many people find it helpful to create an outline before they try and fully write out the elevator pitch. Keep the structure simple: explanation, value, and close with the “ask.”
Yesterday I was bursting at the seams. Life couldn't get much better. I had a few meetings and they went so well, that I literally couldn't stop smiling and that feeling deep inside was one that I haven't felt in a long time.
Read more about: Decisions, Decisions, Decisions - What Will We Do Next → 
Albert Einstein once said, “If you can’t explain it to a six year old, you don't understand it yourself.”
If you can’t effectively explain your business...a business in which YOU yourself immerse in everyday, in a few simple words then how are your customers going to understand it? If customers don't understand your business then they sure as hell don't understand the need for your service or product.
Read more about: Can You Explain Your Business To A 6 Year Old? → If you can’t effectively explain your business...a business in which YOU yourself immerse in everyday, in a few simple words then how are your customers going to understand it? If customers don't understand your business then they sure as hell don't understand the need for your service or product.
With a growing business there are pains, and sometimes things happen that are beyond our control.
Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.
In the recruitment process, we have received a lot of applicants, though honestly, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. With the quality of applicants in June last year was much higher than the quality we are receiving today.
Read more about: If You Want a Good Employee, Look at their Parents → Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.
In the recruitment process, we have received a lot of applicants, though honestly, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. With the quality of applicants in June last year was much higher than the quality we are receiving today.
According to Business Insider, the average full-time employee in America works about 1,700 hours per year.
If you don’t like the people that you work with, 1,700 hours is a lot of time to be stuck around them. That is why the work family is an important, but majorly overlooked, aspect of employment.
Like a real family, you don’t get to choose your work family, but making the best of who you have around will make your days a breeze.
Read more about: The Importance of a Work Family → If you don’t like the people that you work with, 1,700 hours is a lot of time to be stuck around them. That is why the work family is an important, but majorly overlooked, aspect of employment.
Like a real family, you don’t get to choose your work family, but making the best of who you have around will make your days a breeze.
Marketing Eye is a global digital marketing firm designed to work collaboratively. We share knowledge, creativity, ideas, and experiences between all international offices. Due to the fact that we have a flat organizational structure our employees are self-starters. If employees don’t have motivation or ambition they just simply don’t last long here - but this is always made clear in a job interview.
Read more about: Here Is Why You Can't Buy Happiness → 
Great Marketing Managers are a dime a dozen.
A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually take you there or not.
When hiring a Marketing Mananger you should ask these questions:
Read more about: The Modern Day Marketing Manager → A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually take you there or not.
When hiring a Marketing Mananger you should ask these questions:
Our extrordinary client Bob Muscat is Marketing Eye's featured guest blogger of the week. He is a strategy and operations expert with 30 years experience helping companies dramatically improve the profit in their business. His background is unusual because it is extraordinarily varied. He specializes in results – and nothing else! Take a look at his secret to improving the desired balence between work and life.
Read more about: The Secret To Improving Work Life Balance → 
I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.
Instead, they step it up, take control, become better organised and push boundaries.
How does that happen?
Read more about: Crazy Days in the Office Always Produce the Best Results → Instead, they step it up, take control, become better organised and push boundaries.
How does that happen?
Constant relentless improvement is always necessary. It is part of Marketing Eye's mandate. When Nina De La Cruz came to me in December with this newish technology platform that showcases viewing a business card and having an individual present what they do at the same time through a popup video, I was suitably impressed.
Read more about: Want your Business Card to Come Alive? Augmented Reality Marketing has Finally Hit the Market → 
What a great start to the year! Our team that is totally pumped and excited about what the future holds for the company, and I have just come back from a few days looking into the operations of the Vanad Group in the Netherlands.
It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
Read more about: Expanding into Europe: Taking the Next Logical Step → It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
How often have you received an automated text from your Telcommunications company, when you could have actually done with some personal service? In telecommunications, where SMS, VMS and social media platforms have taken hold of the way we communicate, it seems that some businesses have lost their personal touch. For those with a customer-centric or client focus, a lack of customer service can be highly detrimental.
It goes without saying then, that the most successful businesses are the ones who utilize new communication tools to their advantage, but never forget that the people they serve are just as important as the technology supplied. RD Direct is one such company: a telecommunications business that knows how to communicate.
Read more about: How to Achieve Best-In-Class Customer Service → It goes without saying then, that the most successful businesses are the ones who utilize new communication tools to their advantage, but never forget that the people they serve are just as important as the technology supplied. RD Direct is one such company: a telecommunications business that knows how to communicate.
Happy 2016! As Marketing Eye Atlanta kicks off the New Year, We realize that it is time to expand on our wonderful journey towards greatness! No, but really... Marketing Eye Atlanta is looking for a Graphic Designer to work alongside the amazingly talented Art Director, Brandon Reviere!
Throughout this past year Marketing Eye Atlanta has had some of the most amazing experiences, namely through our fantastic co-workers and inspiring clients. They never cease to amaze us with their insights, perseverance and determination to kick goals straight in the ass.
Read more about: Now Hiring: Graphic Designer at Marketing Eye Atlanta → Throughout this past year Marketing Eye Atlanta has had some of the most amazing experiences, namely through our fantastic co-workers and inspiring clients. They never cease to amaze us with their insights, perseverance and determination to kick goals straight in the ass.