When US companies consider expanding into Australia, understanding the local market nuances becomes the key to securing significant market share. Businesses that aim to make a successful transition need to focus on everything from cultural differences to regulatory requirements. This blog aims to guide you through the process of launching in Australia effectively.
Expert Marketing Blog - Management
In a world where the competition is intense, mastering the art of productivity is the key to success. Whether you're a seasoned professional, a budding entrepreneur, or just starting your career journey, making the most of your 8-hour workday is crucial. Let us look at a few practical and actionable productivity hacks that can elevate your efficiency, focus, and overall work performance without making things overly complicated.
Nowadays, leaders face the perpetual challenge of motivating their teams to achieve their best. As we step into the new year, the importance of striking the right balance between recognition and challenges becomes increasingly vital. So, let's take a look at some actionable strategies to keep your employees motivated in 2024, considering the evolving market trends and expectations.
Developing the skills and performance of a marketing manager who may lack common sense can be a challenging yet rewarding endeavor. Here are ten tips to guide this process:
In the modern workplace that we are living in, a complex dance between employers and employees is unfolding—one that revolves around the enigmatic concept of entitlement. The notion of entitlement has sparked heated debates, with both sides arguing their perspectives fervently. But what exactly is entitlement, and how does it influence the dynamics between employers and employees? Let's try to get into the heart of this debate, unearthing context, examples, statistics, quotes, and psychological insights that promise to unravel fascinating "ah-ha" moments.
Currently, organizations face constant challenges in learning new marketing approaches, consistently devising impactful campaigns that make a mark and grow. Successful companies understand that the key to sustainable growth lies in aligning their internal elements effectively. One powerful tool that has proven its value in achieving organizational success is the McKinsey 7S Model. Developed by McKinsey & Company, this strategic management framework examines seven critical interdependent factors within an organization to create a cohesive and high-performing unit.
No one can deny that a first impression can make a big difference. As highly visual creatures, people judge things based upon what is presented to them. When considering sending a swag box to your customers, don’t underestimate the potential to strategically use the box to shape the recipient's perception of your brand. Packaging is a golden opportunity that can’t be neglected if you want to impress your audience, which is especially important when your organization is solely based online and doesn’t have many touchpoints that can influence the customer’s buying journey.
The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so previously.
“The Great Resignation” is one of the most topical conversations for business owners in the past 6 months, and for good reason. Without employees, we don’t have a business.
The past 18 months has been a blur for many of us, particularly if we have been working from home. Waking up each morning, brushing our teeth and hopping on a Zoom call usually takes us up until lunch. Then after a quick Netflix show and a few more Zoom meetings, it's time to try our skills in the kitchen.
Read more about: Will your new beard effect your ability to get that dream job? → 
Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created?
Since the start of COVID, so many things have changed about business and the way employees are working in their organizations. Leadership and management of employees' performance have been tested and new 'norms' have arrived in post-COVID employee performance measures especially when it comes to what makes a good employee.
Read more about: Post COVID - What makes a good employee → 
We've all encountered a sociopath whether we have realized it or not. Most of us have had the unfortunately task of realizing long after the storm has cleared that we've been played by a sociopath and we are left to clean up the mess.
When trying to identify whether or not someone is a sociopath, it's harder than you think. We are all human and we all make mistakes - that's a fact. We all display different traits at different times, that has even the most observant of us all wondering whether we too could be inflicted by different mental health issues that taint who we are.
But the reality is much simplier than that. A good sales person spends their lives manipulating people to buy from them. Their ability to manipulate is second to none, so are they are sociopath? The answer isn't so simple.
Being a sociopath is a mental condition in which a person has a long-term pattern of manipulating people, exploiting them and/or violating the rights of others.
Read more about: How to spot a sociopath in the workplace → When trying to identify whether or not someone is a sociopath, it's harder than you think. We are all human and we all make mistakes - that's a fact. We all display different traits at different times, that has even the most observant of us all wondering whether we too could be inflicted by different mental health issues that taint who we are.
But the reality is much simplier than that. A good sales person spends their lives manipulating people to buy from them. Their ability to manipulate is second to none, so are they are sociopath? The answer isn't so simple.
Being a sociopath is a mental condition in which a person has a long-term pattern of manipulating people, exploiting them and/or violating the rights of others.
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Read more about: Put your sales team on steroids with smart marketing → 
There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our knowledge, but the ever changing dynamics that come with it.
There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms.