Marketing Eye

Management

Dumb things that people do when they leave an organisation

After three and a half years, a person who only had been promoted to marketing manager in the past year in Atlanta, had decided to move on. I was relieved. She had asked to play a more senior role in the organization and given that we are all for ensuring that people reach their full potential and achieve their goals, we set some key milestones and gave her the reigns.
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10 Easiest Ways To Live An Awesome Life

Like most people, I have had my good times and bad. There are experiences that I would rather not have had, and others I wish I could have over and over again.

2018 is the year of positivity for me. I have consistently looked at every situation in a 'glass half full' way, and am navigating my way through the year with the energy and respect that each year deserves.
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Stay Professional

Every business will have their share of unprofessional hirings, some worse than others. It’s only natural given the job market nowadays and the workforce. Young professionals, not just Millennials, truly don’t understand the value of their name and public representation. Although none of us are like Odell Beckham, recognized everywhere he goes. On the contrary, here are a few reasons why you should take every job seriously:
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I'm feeling nostalgic about Atlanta

Waking up today, I have to say, I am feeling quite nostalgic about Atlanta and all it means to me over the past 5 years.

I came here with little or no expectations, just a desire to try something new. From there, and the people I met, something ticked. For many Atlanta appears from the outset to be quite sleepy, but once you cut through the leafy streets, and the urban sprawl, there is so much more depth.
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How To Get The Most From Your Team

Ideally, it would be great to have a talented team in-house to take care of all of your needs. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due to the quality of work. We see it with all of our clients, people are spread thin, working on too many projects..so what’s the fallout of this?
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Does IT Matter for Most Marketing Departments?

Back in 2003, Nick Carr wrote an article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was labeled a heretic and blasphemer. It seems we live in a day and age where assumptions about IT run rampant. Ever since a young Intel engineer named Ted Hoff, back in 1968, found a way to put the circuits necessary for computer processing onto a tiny piece of silicon, the business world has dubbed IT as the backbone of commerce. And there’s no doubt that this assertion rings true in many ways since it spurred a series of technological breakthroughs—desktop computers, local and wide area networks, enterprise software, and the Internet.

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Why Big Data and Atlanta go Together

There are a lot of countries that are investing in big data centers, including Ireland, UK, and the Netherlands. But it’s the US that has an incredibly fast-growing market for big data as due to its great infrastructure, connectivity, and low corporate tax rates. Most of the well-known data centers in the US are located in northern Virginia, New York, Silicon Valley, Dallas, Chicago and Los Angeles. However, Atlanta is jumping up in rank with its 13,000 tech companies.

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When the founder comes back to manage the business, sometimes there's a shock!

Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.

It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.
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Why John Doe Failed at Sales AND Marketing

So, a young guy applies to be the Director of Sales and Marketing for a fast growing startup in the Fintech space. His name is John Doe. He had experience as a sales manager and he wants to test the waters in the fast-moving environment of the startup life. He’s a natural born salesman. He’s very charismatic and outgoing and seems to just say “yes” to every opportunity he comes across. So, John doesn’t think twice when taking on new challenges. He applies to that job with the prospects of huge earning potential and a great learning experience. When he gets called in for his interview, the entire team loves his energy. The hiring manager pretty much makes up their mind the minute he leaves that they’ll offer him the position.

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The team is everything, and if you are not on it - get out now!

By all means be competitive, but never be the person who leaves someone else behind just to win. 

After listening to the most fascinating man I have ever had the privilege of listening to on team work yesterday, I am completely empowered to bring my team to one level, together and with the same philosophies of a Navy Seal Team.

In fact, I bought some copies of two books today; No Easy Day and No Hero, from a former Navy Seal, hoping to inspire change.
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Do you reward bad behavior? Sometimes you actually do.

In life as a normal rule, I do not reward bad behavior and have spent a lifetime being disappointed by people because of it. But the truth of the matter is that sometimes, you have to, and as painful as it is, choose not to be the one to set the example. You have to make a choice to let something make you or others miserable or to move on gracefully.

When we reward bad behavior a few things happen:
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If You Want a Good Employee, Look at their Parents

With a growing business there are pains, and sometimes things happen that are beyond our control.

Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.

In the recruitment process, we have received a lot of applicants, though honestly, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. With the quality of applicants in June last year was much higher than the quality we are receiving today.
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Now Hiring: Graphic Designer at Marketing Eye Atlanta

Happy 2016! As Marketing Eye Atlanta kicks off the New Year, We realize that it is time to expand on our wonderful journey towards greatness! No, but really... Marketing Eye Atlanta is looking for a Graphic Designer to work alongside the amazingly talented Art Director, Brandon Reviere!

Throughout this past year Marketing Eye Atlanta has had some of the most amazing experiences, namely through our fantastic co-workers and inspiring clients. They never cease to amaze us with their insights, perseverance and determination to kick goals straight in the ass. 

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22 Percent of New Recruits Leave Within 45 Days of Starting

There are so many ways in impress a new recruit when you are on boarding them in your business, but if you thought you had just got a handle on it, then you might want to read a little further.

22 percent of new recruits leave within 45 days of starting, with a staggering 16 percent that leave within the first week. They leave because their expectations (or yours) has not been met. There were lies told in the job interview by either party or the on-boarding process was nothing short of terrible. The reality is we all can do better - and will, if we keep up to date with the rest of the market.

We all know the cost of recruiting new people to the fold, and how expensive it is to lose a good employee, so if we find someone that is a good fit, make sure they know it from every experience they have with your firm.
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