No one can deny that a first impression can make a big difference. As highly visual creatures, people judge things based upon what is presented to them. When considering sending a swag box to your customers, don’t underestimate the potential to strategically use the box to shape the recipient's perception of your brand. Packaging is a golden opportunity that can’t be neglected if you want to impress your audience, which is especially important when your organization is solely based online and doesn’t have many touchpoints that can influence the customer’s buying journey.
Management
The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so previously.
“The Great Resignation” is one of the most topical conversations for business owners in the past 6 months, and for good reason. Without employees, we don’t have a business.
Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created?
When trying to identify whether or not someone is a sociopath, it's harder than you think. We are all human and we all make mistakes - that's a fact. We all display different traits at different times, that has even the most observant of us all wondering whether we too could be inflicted by different mental health issues that taint who we are.
But the reality is much simplier than that. A good sales person spends their lives manipulating people to buy from them. Their ability to manipulate is second to none, so are they are sociopath? The answer isn't so simple.
Being a sociopath is a mental condition in which a person has a long-term pattern of manipulating people, exploiting them and/or violating the rights of others.
There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our knowledge, but the ever changing dynamics that come with it.
There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms.
Smart speakers have been the must-have device in homes for quite some time since its introduction in 2016. According to Digital Music News, 1 out of every 5 Americans owns at least one type of voice-activated speaker.
2018 is the year of positivity for me. I have consistently looked at every situation in a 'glass half full' way, and am navigating my way through the year with the energy and respect that each year deserves.
I came here with little or no expectations, just a desire to try something new. From there, and the people I met, something ticked. For many Atlanta appears from the outset to be quite sleepy, but once you cut through the leafy streets, and the urban sprawl, there is so much more depth.