3Point Capital are a financial services firm specializing in residential and commercial property transactions. Operating out of Sydney, 3Point Capital have worked hard to develop a reputation for excellent brokerage and top-class customer service. Despite this, their previous marketing efforts failed to fully leverage their brand offering within their market.

Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarized the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.

The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.

Biosphere USA delivers a personalized approach to skincare, equipping you with a greater understanding of how to preserve your natural beauty. Biosphere believes that natural ingredients are the key to showcasing your natural beauty. With their consultative approach, Biosphere is committed to providing the skincare solutions you need. Marketing Eye worked with Biosphere to create new collateral and many lead generation and social media marketig campagins.

Eastern DataComm provides organizations with a cost-effective and streamlined solutions to suit their unique needs and challenges. With Eastern DataComm's technology, they equip cleints to meet the demands of tomorrow – seamlessly. Eastern DataComm's solutions go beyond the features and the capabilities of the products they install. They work hard to provide customer experience by delivering a complete turnkey solution to ensure smooth installations and full, coherent integration into your network. Marketing Eye worked with Eastern DataComm to develop a new website and new updated collateral to bring the brand to the forefront of their industry sector.

It's a new year, and many marketers are seeking to take their careers in marketing to the next level. Marketing Eye Atlanta has an incredible opportunity for a marketing communications professional to work across multiple clients and industries, while at the same time developing their skills in marketing consulting. Working closely with the Atlanta-based team, this role is diverse, content-driven and will help the successful candidate with developing skills in digital marketing and technology platforms associated with marketing performance.

Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year.

Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Integral to Tellus is their mission to contribute to be a safer and cleaner Australian company. 

Marketing Eye is working with Tellus to transform their website and overall branding.

As part of the website redevelopment, the key messaging was determined and communicated to the public across all channels to align all their rebranding efforts. Additional marketing assets were created as key tools of communication for events such as information brochures and annual reports. These documents highlighted the efforts of Tellus for their clients to see.

As a further extension of the marketing efforts, Marketing Eye developed branding for their cargo, which worked as a great visual promotional tool.

Greenwave Bioscience™ exists to elevate cannabinoid regulation to a science. Greenwave applies the science of their Bioscience Array Matrix™ (B.A.M.) and Greenbridge Wholesale™ certification tests to deliver quality, scalability, and reliability in hemp-derived CBD.

Greenwave needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced a revised website and created several lead generation social media campaigns.

FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights Marketing Eye developed a personalized strategy that consisted of new brand collateral and email marketing campaigns to increase brand awareness and increase lead generation.

Any business that is operating in 2020 deeply understands the need for flexibility and strategy to stay relevant with your audience. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far more significant harm than pushing your business out of its comfort zone. The best way to transform your business and change with the times is by implementing a digital marketing strategy. Digital marketing is the tool to take your business to the next level and keep up with your audience's expectations.