Marketing Eye

Displaying items by tag: digital marketing

Thursday, 10 October 2019 13:54

Why Digital Marketing Works

Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. To keep up, we need to have an acute understanding of what digital marketing is, how it works, and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.
Published in Marketing
Wednesday, 07 August 2019 16:45

How to star in your own podcast

You’ve heard a great podcast and have an idea to lead your own. If you are unfamiliar with the podcast realm, here’s a short overview of how to star in your own podcast and get started.

Published in Entrepreneurship
Wednesday, 07 August 2019 08:53

Transform your SEO keywords strategy

When’s the last time you’ve searched on Google and clicked beyond the first 10 websites, or even the first results page? Keywords that are most relevant to a potential customer’s search will lead your business to their vision (or search results page) first.

Tuesday, 06 August 2019 09:51

Basics of Business Blogging

Attracting legitimate customers will take time and effort. We’re talking about the type of customers who genuinely want to incorporate your brand into their lives, and quite possibly, stay for the long haul. Fortunately, a great time and place to begin is today in the exact spot where you’re sitting.

Published in Marketing

Sales Reps in the Business to Business space are always looking to find ways to work smarter, not harder. Looking for more creative ways to source leads, better ways to set those quality appointments to ultimately close them. Video Marketing has been a part of marketing strategies for years, but now it is making its way in the sales cycle. In the digital age, we live in reps are sending emails to prospects daily, whether completely cold or in response to an inquiry. Instead of that multi-paragraph, bulleted, formal and quite frankly dull email they are simply attaching a quick 2-3min video introducing themselves, their company and where they can add value. Implementing Video Marketing in prospecting emails adds value to your sales team by: 

Published in Marketing
Thursday, 28 February 2019 16:43

Is Machine Learning Changing Digital Marketing?

With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing.

Published in Marketing
Friday, 22 February 2019 14:40

Why Simple In Marketing Is Gold

It’s no shock to anyone that we live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry, 

Published in Marketing
Friday, 08 February 2019 09:42

Microcopy: Tiny Words with a Huge Impact

Every good digital marketer and content writer know that copy, headlines, and engaging content are an essential part of any successful marketing campaign. Each of those things is important, but, what if paying attention to the small stuff, like the tiny piece of copy next to the credit card field or the phrasing of a specific link could convert your hesitant visitors into confident leads & buyers? Great marketers are the ones that understand the importance of microcopy and the significant impact those tiny little words have on conversion rates and customer loyalty.

Published in Marketing
Are you tired of posting blogs on your business’s website and not receiving hits? Sick of sending newsletters and not getting high open rates? It is stressful to put your heart and soul into something you write and have no one read it. There is one thing you should always think about before writing - everything you write must be written with a purpose.
Published in Marketing
Want to know our secrets and what tools we use to drive conversions, boost search engine optimization, digital marketing, and social media? Below are some of our favorite marketing tools will help guide you and your business on the path towards success.
Published in Marketing
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