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Expert Marketing Blog - Page 50

Life Of An Entrepreneur Often Means That We Have To Keep Moving

Life Of An Entrepreneur Often Means That We Have To Keep Moving

I don't really like speaking at "all women" conferences. I am definitely not a gender specific person. I think every person is equal and should be treated likewise.

In fact, I think men now have it harder than women. With all of these mandates that say women should hold 50% of the positions on boards, many will now be overlooked even if they are better qualified, with more experience and capable of bringing more to the table.

But the fact of the matter is, many women have been overlooked for years. It's kind of pay back time - but I am not sure society is doing it right.
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Is It Time For A New Profile Picture?

Is It Time For A New Profile Picture?

Picture this: You’re downloading a new app. You hit the “get started” button and you’re asked to enter your name, birthday (so you can receive a ‘Happy Birthday’ text of course), and email address. You move on to the next step. Now, you’re asked to upload a profile picture. 15 minutes of life pass you by, and you’re still scrolling through your gallery trying to find the perfect picture. The one that shows you from the waist up, with good lighting, and highlights your best features. Why do we this? Because we grew up hearing the adage A picture is worth a thousand words, and we don’t want to say the wrong thing.
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Hey Marketers, Step Your Game Up!

Hey Marketers, Step Your Game Up!

“Success doesn’t just come and find you. You have to go out and get it.” –Kushandwizdom.


Marketing is evolving and changing everyday. We at Marketing Eye can’t stress enough about how it is important it is to keep educating yourself as a marketer. It is especially important in this new age with technology popping up left and right, and rising generations that are driven solely by the digital universe. We understand the challenge and we want to help you, so below are a few ways to help you step your game up as a certified badass marketer.
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Referrals

The Power Of Referrals

In this day and age, consumers are constantly bombarded with advertisements in the streets, on television, and on their smartphones too. Businesses understand it is becoming increasingly difficult to capture the attention of consumers and build trust through mass emails and cold-calls.

Thankfully, there is a way to combat the struggle of gaining consumers’ trust without breaking the bank: a referral program.
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Twitter Changes!

Twitter Changes!

I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that originated so tweets could be text messages, is just one of them. Anyone that spends their time trying to fit everything in 140 characters with a link, an image, and appropriate hashtags, is going to appreciate the 140 character loophole.
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From Failure, We Learn To Be Successful

From Failure, We Learn To Be Successful

From falling, we remember how to pick ourselves up and keep on walking. In life, we are a bunch of complex creatures, and whether we admit it to ourselves or not, we have many ups and downs on our road to our next destination and beyond.I've had a pretty amazing life. I know that I have been privileged in so many ways; phenomenal family, great loyal long term friends, new friends and great loves. In many ways, I was prized with a place on the podium.

But with that comes a lot of 'stuff' and not all of it is great. As a child I remember being a bit of a silent dreamer. You know the one who never really tells anyone what their dreams are, and keeps them all to themselves. I had good friends then, and many are still the same friends that I have now. They have seen me evolve from a shy child, to an adult comfortable in her own skin.

I've failed more times than I can remember. 
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Stay Out Of The SPAM Folder!

Stay Out Of The SPAM Folder!

So you are planning on sending out an email campaign. You have been very focused on writing your copy, creating the perfect design and you are finally satisfied that it will receive an AMAZING click through rate and a TERRIFIC open rate. What if the email never reaches your audience’s inbox? They will never get to see all your beautiful work. :(

We all get spam.
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American Businesses

America’s Businesses, Always Changing

The American dream, something the world wants and everyone can have…. or well used to be able to have. Times have changed. Little mom and pop places are being replaced with huge corporate businesses like Walmart and Publix. Even little restaurants are falling behind to the national expansions of places like Chili's and LongHorn. They can still be found though, you might just have to look harder than you imagined.
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Why Egomaniacs Have To Have The Last Word

Why Egomaniacs Have To Have The Last Word

Do you know someone who always has to have the last word in a conversation or an argument? Everyone has come across this type of person and knows how frustrating or plain sad it is when you see it.

Having the last word is closely associated with ego. Egomaniacs always have to have the last word. It gives them a feeling of power, as if they immediate draw all of the power of the person they are communicating with and become powerful due to it. 
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What Is The Number One Killer Of Reputation?

What Is The Number One Killer Of Reputation?

Who are you? Do you really know? Do you know what you stand for? What do people think of you?

Your personal brand is everything to the people that count, and means nothing to those that don't.

I always wonder why people try to be someone else when their true self is beautiful inside and out. Why some pretend, while other's have a comfort in their own skin that exudes a brand that has connection, meaningfulness, and realism.
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Are You Still Marketing Without A Strategy?

Are You Still Marketing Without A Strategy?

It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No.

So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.
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