Marketing Eye

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How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of marketing has the best outcome for your business. We came up with some pros and cons of both digital and traditional marketing to decide which produces the greatest outcome for your company. 

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Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied. 

We have probably read the first few paragraphs and decided that if anyone gets back to you, you might read a bit more or of course, ignore the email (or in-mail) and move on.

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In this digital age, we’re often looking for new ways to keep occupied, especially now more than ever with the pandemic. We, like many, decided to give TikTok a go. At the start of 2020 alone, TikTok was downloaded 315million times, which set a new record for the most installed app in such a short period! Today TikTok has had more than 2 billion downloads, with over 689 million active users, and is only getting bigger as the days go on.

This is one of the many reasons why your business should start using this giant social media platform (if not already) to generate new leads, connect with customers and develop a stronger brand presence. 

Here are a few reasons why your company should be using TikTok as a part of your marketing strategy. 

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Electronic direct mail (EDM) is a form of a digital marketing strategy that businesses implement to promote products/services to a list of customers who are opted-in via email. This is a great way to get your message across to a large audience effectively and efficiently. EDM marketing campaigns are a cost-effective way to create conversations and build brand loyalty. Your business wants to ensure that the EDM’s in which they are sending out is done in a way that gets people interested in your product. There were 319 billion emails sent in 2021, and the number is only projected to increase in the upcoming years. So, it is extremely critical that your business is making EDM’s a factor in their marketing campaign.

To see results, your EDM must stand out from the competing emails in which the user receives. You must ensure that it entices the recipient to open, read, and act upon the email. Here are some tips on how you can create an EDM that is both engaging and successful.

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Boosting your SEO is a key factor when it comes to your business and its success. Ensuring that your website lands on the first page of a Google search is what your focus should be devised to. Typically, when people make a Google search, they are not interested in the links beyond the first page as they are perceived as less reliable and relatable. In fact, about 4.8% of users make it to page 2, and even less beyond that, meaning that roughly 90% remain on the first page only. This means your business must stand out among competitors and be on the first page to increase both your business’ website traffic and sales.

We put together 5 effective SEO ecommerce strategies that your business can implement to ensure you increase your SEO and the subsequent benefits of this.  

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We've watched Emily In Paris, Younger and The Bold Type - all of which are good viewing particularly if you are in marketing. While they do not exactly tell you what a marketing role is like in today's current business environment, they certainly touch on how innovative and creative ways of doing things can turn something that is mundane into an incredible marketing success.
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The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so previously.

“The Great Resignation” is one of the most topical conversations for business owners in the past 6 months, and for good reason. Without employees, we don’t have a business.

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The new concept of the “Metaverse” is almost impossible to wrap your head around. With various new technologies and platforms coming onto the market every day, keeping up with the newest ones is becoming progressively more difficult. Movies such as “Ready Player One” and “The Matrix” have already defined “the metaverse” for moviegoers and the endless interactive possibilities this new virtual territory could entail. These movies display to their audiences that anything that one can imagine, can be created in the metaverse.

Allowing us to establish extended experiences from our real lives. The parallel divide between real and metaverse life, once a futuristic dream, is coming to life right in front of our eyes. Yet the question is, are the marketing, communication, and design industries ready for such a drastic change in the way we consume media and technology? 

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October 28 was the day that Facebook CEO Mark Zuckerberg announced to the world his plan to rebrand his company under a new name: Meta. This change signals the company’s intention to become a controlling powerhouse in the Metaverse. While you may not have known much about the Metaverse previously, now is the time to learn as its effect on marketing will have ripple effects throughout the entire industry. Given the ability of the Metaverse to combine the real and the online world, it will change the way that consumers behave. Consequentially, this will change the way that they both consume and respond to content marketing. Before we discuss the effects on marketing, let’s talk about what the Metaverse actually is.

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Firstly, what does the anatomy of the perfect marketing team look like in 2022? There should be a team leader, strategist, content creators, web designer, PR expert and social media marketer. Appoint individuals in your team to these positions to guarantee your team is organized, efficient and effective in achieving your marketing goals of 2022. Secondly, ensure all team members are well-versed in social media skills and specific trends coming into the new year. 

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What Is a Marketing Strategy and Why Is it important?

Firstly, a marketing strategy refers to the goals the company needs to achieve through its marketing efforts. Specifically, the strategic stage of your campaign involves your marketing team deciding what your overall business purpose is; why you are running this campaign. Elements of a marketing strategy include ‘what offering you will deliver, who you will deliver it to, how you will deliver it and who your competitors are’. Fully understanding and reminding your marketing team what your strategy entails is an essential element to running a successful marketing campaign.

Now that we have outlined why it is essential that your marketing team perfects your strategy, why is 2022 the best year to perform this? 2022 has been deemed the ‘new world’ ensuing from the global pandemic. Covid-19 has irrevocably altered the marketing and business sector, and the values your company should present to customers.  Lockdown and isolation caused ‘emotions to run high’ which in turn placed an importance on personal interactions with brands.  During a time of such uncertainty, the humanization of brands was comforting to consumers.

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As 2021 comes to an end and 2022 is just around the corner, brainstorming ways to make your business's marketing strategy a standout in the new year is crucial. If you have ever spent any time in the world of marketing, you know that the trends and strategies are constantly changing and evolving, as keeping up with today’s technologies continues to be the biggest challenge. So, as we prepare for the new year, here are 10 ways your company can implement the best marketing trends into your strategy for 2022. 

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If you’re anything like me, this year has flown before your eyes and now it’s almost 2022. As we approach the end of 2021, the holiday season is slowly creeping up on us all. For some, this is a time full of festivity, but for others, the thought of the new year approaching is all too much.

This season brings about great opportunity for businesses to employ marketing endeavors before the new year. The planning stage however is short, giving little opportunity to organize what will happen and when it will happen.

Holiday retail sales in 2020 reached $789.4 billion in the US, despite the pandemic and between 2018 and 2020, grew by over $66 billion. These numbers are set to continue to grow during 2021, as online shopping demands increase, rising by 6.4 million between 2019 and 2021.

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Today, most people begin their information journey using major search engines. Industry research suggests that most users only clicked on sites that appeared on the first page of the search results. You can imagine for many businesses, appearing in the top search engine results has become increasingly important.

What is SEO?

Search engine optimization (SEO) is a process that manipulates website characteristics and incoming links to help improve a site’s ranking in a search engine. There are many tools and techniques used in the optimization process, such as Black Hat and White Hat.

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According to Statista, the US will have an estimated 301 million smartphone owners in 2022. The number of smartphone users will continue to rise as smartphone ownership is significantly higher across advanced economics such as the US, Australia, South Korean, and Japan.

Mobile devices are closely embedded into our daily lives. What once was seen as an exclusive form of telephone service is now a staple item for every individual. When Steve Jobs walked the stage at the Macworld Expo in January 2007, he introduced the world’s first all-touch interface, the iPhone. Who knew that the iPhone would become a key driver in the smartphone revolution? Ultimately, transforming how websites are being built and used.  

Here is why a mobile-friendly website is becoming more important: 

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