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The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why

Aside from the fact that I arrived in Las Vegas and was quickly whisked away right up to the hills overlooking Las Vegas to the home of a former NFL player and his wife for champagne, lobster and views that would make anyone envious, the #AdobeSummit is the most exciting event in any marketers calendar.
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Reputation in Today's Workforce

The workplace used to be treated with reverence, even when deciding to leave it to pursue other opportunities. The typical exit followed a protocol of courtesy between the employer and employee. That isn’t the trend anymore, and many younger workers will even treat previous companies with spite prior to leaving.

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One question that stops marketers in their tracks

As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.
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The best performing marketing teams have these things in common

At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.
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Business road blocks that stop you reaching your potential

There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our knowledge, but the ever changing dynamics that come with it.

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How To Choose The Right Email Marketing Platform

The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business? 

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AdWords, Are they right for your business?

For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.

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The Millennial Connection...What's Your Story?

Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed, and this is going to change your brand one way or the other.

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