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You might have heard about SMART goals and are familiar with the term. But do you actually know how to apply the method and make it worthwhile to yourself? SMART goals are tools that guide you to clarify your aim, analyze and identify rooms for improvements, and make it real. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

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Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world that is full of businesses that are optimising their digital exposure that are financially equipped.

Even though these challenges are quite strenuous, non-profit organisations are quite passionate and driven by the causes they support that feel much bigger than themselves.

Marketing in an over-populated digital world isn’t easy, but we will be going over five marketing strategies to help non-profits build exposure.

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For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.

While you are 414% more likely to be successful with a documented marketing strategy in place according to CoSchedule.com, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.

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The marketing industry has been abuzz with “digital marketing” in recent years. Everyone is talking about it but what exactly is digital marketing? Digital marketing is a tool that marketers use to reach the target audience via digital mediums in a more effective and cost saving manner.

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Broadening your knowledge in the field of marketing is important especially if you’re a budding marketing professional. There is a lot to learn when it comes to marketing, and most of us feel that a degree from an esteemed university is the only way to learn. But what if we tell you, that there are other ways in which you can understand more about marketing and its branches?

While pursuing a degree from a university is a great feather to add to your cap, we have put together a list of some of the best ways to improve your marketing knowledge outside of the university.

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Marketing and sales are two distinct services within a business, and their roles are clearly defined. They are often seen as separate departments, but they share some similarities, and do have some overlap that cannot be overlooked. In any organization, one of the keys to success, and perhaps also one of the biggest challenges, would be to get the marketing and sales team to be on the same page and work closely together. It may sound like a simple task to achieve, but there are often conflicts due to different perspectives on marketing budgets and its effect on sales performance.

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Businesses across industries are trained to tackle different problems daily. Employees inherit problem solving skills; however, they may approach issues in diverse methods. Similarly, accounting firms face a unique set of challenges that they must overcome head on to achieve their business goals.

A growth mindset is the idea that you view challenges as something to overcome. You view any obstacle as something to learn from, something that you can defeat with hard work. The idea behind a growth mindset is that by virtue of seeing challenges and failures as learning opportunities and chances to improve, you increase the likelihood of success by believing that you can overcome the obstacle. If you fail at something you may just give up and never try again, but if you see it as something that you can beat with enough work then you will want to try again until you succeed.

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Many reasons contribute to the rapid growth in the E-Commerce space, with Covid-19 being the main one. According to Forbes, in 2021, e-commerce sales account for $870 billion in the US, a 14.2% increase over 2020 and a 50.5% increase over 2019, representing 13.2% of all retail sales in 2021. The changes in consumer behavior in the past few years are driven by the stay-at-home policy as well as the fears of the spreading pandemic, bringing customers from brick-and-mortar stores to online stores. The convenience of being able to shop anywhere and anytime, and get it delivered to your doorstep without having to go to the store has influenced customers’ purchasing behaviors. However, the e-commerce industry is always changing and businesses continuously aim to improve their customer experience to enhance their shopping journey.

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Are you starting a business and want it to grow? You have to build a Customer Relationship Management (CRM) system to manage customer relationships. Building an effective CRM system is not an easy matter. In addition to finding customers, this system must also be able to keep customers loyal to a business.

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Email marketing campaigns can be one of the most effective strategies available to marketers. However, if your marketing emails are left unopened in the inboxes of your recipients then they aren’t doing anything to help your business. By utilizing proper email marketing techniques and practices, you can increase the chance people will open your emails and therefore see your message and possibly click on and engage with the product you are marketing.

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Your best asset…customer loyalty. Customers create purpose for brands and determine what they do and rather them depending on you, we the brand depend on them. Attracting customers is possibly the hardest part of running a business. However, being able to keep them around is even more difficult. For businesses to create customer loyalty and satisfaction, they must understand what this truly means.

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One of the most significant parts of a marketing strategy nowadays is social media, and there is no escaping it. Gone are the days of solely relying on traditional marketing, especially if you are a small business just starting up. If you want your business to reach out to as many audiences as possible, social media is your best bet for helping.

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