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By Ian Lloyd Neubauer, published in CEI.ASIA

Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer

The core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of marketing tools to choose from is stupefying. Here weshare eight tried, trusted and trending ways to market your events:

Mellissah Smith shares her story.

Mellissah is a global leader, marketing expert, author, writer, public speaker and technology innovator. She is the Founder and Managing Director of Marketing Eye, which she’s taken from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine and the Founder of The World Incubator.

You’ve been working in marketing for over 20 years, and there has been a lot of innovation during this time within the industry. What has been the most defining moment for you?

Published on Shortpress written by Sylvia Pennington.

American entrepreneur Elon Musk is the driving force behind Tesla Motors, the electric car startup named in honour of iconic electrical engineer and physicist Nikola Tesla.

Superlative branding and marketing have seen Tesla’s offerings develop extraordinary cachet since the 2008 launch of its first vehicle, the sleek and sexy Tesla Roadster.

So what lessons can small business owners take from the Tesla marketing playbook?

FOR IMMEDIATE RELEASE

MELBOURNE, 22 July 2015 – Marketing Eye, Australia’s leading small to medium B2B marketing consultancy, has announced the launch of Marketing Eye magazine, a quarterly print and digital magazine for a new class of marketing executive who cares deeply about marketing and the stories behind it. 

“Marketing Eye magazine fills a void in the marketplace with depth, humour, and an unwavering respect for marketing, lifestyle and entrepreneurship,” says company founder and publisher Mellissah Smith. 

“Created for the modern, discerning executive, Marketing Eye magazine plays on every entrepreneur’s desire to examine and highlight the brands, products, marketing tools and trailblazers making an impact in the marketing world today.” 

FOR IMMEDIATE RELEASE
March 11, 2015

Dallas, TX –  International marketing consultancy firm, Marketing Eye, has launched in the Dallas, Texas area with Tracy Moore heading its operations.

Marketing Eye focuses heavily on technology, manufacturing, professional services and health sectors, and works with more than 100 companies, leveraging proprietary and select software to power marketing department efficiencies. It is also known for using a disruptive approach to outsourced marketing.

Their model is simple – your company gets an outsourced marketing department for a fixed annual fee. Marketing Eye’s marketing department solution includes all graphic design, web, search engine optimization, application of marketing automation, public relations, lead generation and social media.

“Marketing Eye’s model is customized and structured -- providing companies with an outsourced marketing model, aimed at catapulting your company’s growth through effective marketing solutions,” said Tracy Moore, Regional Manager, Marketing Eye.  “Our aim is to take companies that are ready to take the leap from being a small business to a medium sized one, and develop an effective and translatable marketing strategy aligned with business goals.”

Published on The Age on November 5, 2014 and written by Sylvia Pennington.

It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?

Money may make the business world go round – but hot on its heels comes trust; the belief that the person we're dealing with is honest and will act in good faith. Most of us like to think of ourselves as "trustworthy" – but what does it actually mean and how do we go about convincing others that we merit the description?