Marketing Eye

"Digital transformation" refers to how corporations implement technological changes across their operations. We need digital transformation because it improves data collection, aids in resource management, facilitates the delivery of a more satisfying experience for customers, and yields insights into customers grounded in complex data.

Published in Blog

Digital transformation is how a company integrates digital technologies into all business areas, fundamentally changing how it delivers services or products to customers. Living in the digital era, companies utilize innovative digital technologies to make cultural and operational changes to cater to changing customer needs. 

Published in Marketing
Wednesday, 07 September 2022 02:51

Marketing Objective Examples That are Must-Haves

Clear and measurable marketing objectives are crucial in the overall marketing planning and strategy. They provide a roadmap of well-defined actions to get your team and the company across the finish line.

Published in Marketing

The first step to marketing a business is setting it up. If your business is ready for service, you’ve already crossed the first hurdle, so congratulations! Getting a business of the ground is no easy feat, especially if you have limited knowledge on some of the practical areas of making a business successful. Quite often even the most brilliant ideas face roadblocks in execution. This is where having a well-thought-out marketing strategy saves the day.

Published in Marketing

Marketing and sales are two distinct services within a business, and their roles are clearly defined. They are often seen as separate departments, but they share some similarities, and do have some overlap that cannot be overlooked. In any organization, one of the keys to success, and perhaps also one of the biggest challenges, would be to get the marketing and sales team to be on the same page and work closely together. It may sound like a simple task to achieve, but there are often conflicts due to different perspectives on marketing budgets and its effect on sales performance.

Published in Blog
Thursday, 09 September 2021 12:13

Why volunteering is good for business

On Monday, I volunteered to an organization called Open Hands in Atlanta. My intention was to use the public holiday wisely and by giving back, it was a good start.

It’s kind of like making your bed each morning. If you do that, it’s one less thing you have to do in the day, and when you return in the evening, you see the fruits of your labor.

Published in Entrepreneurship

A marketing teams productivity requires individuals and teams within a business to work efficiently and effectively to optimize output. When marketing teams are productive, they are highly motivated, full of energy, invest in training and development and in general manage their time and environment in a way that produces the best results.

Published in Blog
Thursday, 22 July 2021 09:08

Unlocking your marketing potential

Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living.

The biggest challenge they face is execution.

Sound familiar?

Published in Blog

When hiring a B2B marketing consulting firm, there are many things to consider, especially if you are seeking a successful outcome.

The first is simple. Is the B2B marketing consulting firm experienced? Have they been in the marketing consulting game for a long-time or are they are new entry to the market?

Typically, if the company has been in the market for a long time, they know what works and what doesn’t and are not forced to trial how receptive clients are to their methodology on you. Basically, you want them to have a tried and tested methodology from a customer facing perspective and how they go about developing marketing strategies and solving your business marketing challenges.

Published in Blog
Friday, 11 June 2021 17:12

Bob Muscat

Bob Muscat is a leadership author, coach, speaker and former Fortune 50 executive. For 18 years, Bob has specialized in reinventing businesses, taking unloved product lines and making them simple, thoughtful, and highly successful enterprises. He is the founder of Muscat & Company, which delivers workshops to help business leaders focus their business, and get the results they want as soon as possible. Marketing Eye worked with Bob Muscat recreate collateral and refresh and create new website content to better represent the brand.

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Published in Professional Services
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