Marketing Eye

Thursday, 09 September 2021 12:13

Why volunteering is good for business

On Monday, I volunteered to an organization called Open Hands in Atlanta. My intention was to use the public holiday wisely and by giving back, it was a good start.

It’s kind of like making your bed each morning. If you do that, it’s one less thing you have to do in the day, and when you return in the evening, you see the fruits of your labor.

Published in Entrepreneurship

A marketing teams productivity requires individuals and teams within a business to work efficiently and effectively to optimize output. When marketing teams are productive, they are highly motivated, full of energy, invest in training and development and in general manage their time and environment in a way that produces the best results.

Published in Blog
Thursday, 22 July 2021 09:08

Unlocking your marketing potential

Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living.

The biggest challenge they face is execution.

Sound familiar?

Published in Blog

When hiring a B2B marketing consulting firm, there are many things to consider, especially if you are seeking a successful outcome.

The first is simple. Is the B2B marketing consulting firm experienced? Have they been in the marketing consulting game for a long-time or are they are new entry to the market?

Typically, if the company has been in the market for a long time, they know what works and what doesn’t and are not forced to trial how receptive clients are to their methodology on you. Basically, you want them to have a tried and tested methodology from a customer facing perspective and how they go about developing marketing strategies and solving your business marketing challenges.

Published in Blog
Friday, 11 June 2021 17:12

Bob Muscat

Bob Muscat is a leadership author, coach, speaker and former Fortune 50 executive. For 18 years, Bob has specialized in reinventing businesses, taking unloved product lines and making them simple, thoughtful, and highly successful enterprises. He is the founder of Muscat & Company, which delivers workshops to help business leaders focus their business, and get the results they want as soon as possible. Marketing Eye worked with Bob Muscat recreate collateral and refresh and create new website content to better represent the brand.

Bob Muscat Small 1

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Published in Portfolio

Finding new clients through word of mouth is no longer ideal for gaining new clients and growing your business. There are more current strategies that could help increase your business and attract new customers. The marketing tactics listed below should be implemented to increase your business.

Published in Blog

These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war between you and your competition, it’s more effective to begin building a relationship with your audience to establish a sense of trust and thought leadership. You can do this with an effective content marketing strategy. A content strategy utilizes the content that your organization develops to achieve any particular business goals that you have in place, whether it’s driving brand awareness and engagement or pushing a new product. Below, we discuss how to develop an effective content marketing strategy to achieve your business goals.

Published in Marketing
Friday, 08 January 2021 12:48

How to Show the Value of Your Brand

As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the value that your brand and product line give your customers, providing a clearer picture of why they should make purchases. It’s all about showing them that your products are practical, functional, and useful to their daily processes. Below, we discuss elements of value-based marketing that your team should implement.

Published in Marketing

Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year.

Published in Marketing
Monday, 16 November 2020 12:38

What Your Landing Page Needs

A landing page is specifically designed to encourage visitors to convert to a lead or a customer, making it a powerful component of your digital marketing strategy. The biggest obstacle to utilizing a landing page for your lead generation strategy is enticing visitors to put their information into your lead forms. What can your company do to get your audience's information? Below, we discuss 4 best practices for building a landing page.

 

Published in Marketing
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