Marketing Eye

Wednesday, 28 September 2022 01:30

Marketing Objectives for IT Integrators

In the events of the digital era, Information Technology (IT) has been an ever-growing sensation at an exponential rate.

Within the year 2020, the IT industry had grown by 3.7%, reaching a value of $5.2 trillion.

For IT firms to grow as a business, they must focus on capitalizing on this opportunity.

According to wordstream, "Marketing objectives are actionable targets designed to provide not just overall direction, but clear and specific actions." 

Published in Marketing

Public Relations (PR) is a term all of us have heard of. We have seen it come into play when marketing agencies use it as a strategic communication tool to attract audiences. It is ultimately the forefront of marketing, forming businesses a path towards the construction of marketing approaches. However, it seems that marketing agencies do not prioritize PR, and they in fact neglect it. Even though PR focuses more on traditional media rather than new media, it still is crucial in this contemporary day and age. PR helps to set a foundation for brands to express their unique selling point and encapsulate brand stories to appeal to consumers. This is to not be confused for advertising, as they are two different things. Overall, PR is the best for brands to stand out and optimize your marketing strategy to the fullest.

Published in Blog
Monday, 05 September 2022 02:49

What the Future of Marketing Might Look Like

“The future is made of the same stuff as the present.” The French philosopher Simone Weil quoted this in the early 20th Century. But unfortunately, this statement is unrelatable in today’s world, where science has moved so far ahead that new products are innovated at every moment. Besides, we as humans have always been fascinated by the prospect of what lies in the future. Whether it’s the launch of a new cell phone or a new AI-driven electric car, we as humans have always looked forward to adapting to recent trends of the future.

Published in Marketing
Tuesday, 30 August 2022 22:04

Why Your Marketing Plan Isn't Working?

Generally, all businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact. Marketing is a cumulative effort, and a unified plan maximises the value of every campaign towards a cohesive strategy.

A marketing plan identifies your target audience, the most effective channels on which to engage with them, and analytical insights to guide future strategy. Marketing plans do not always produce instant results – therefore, they are a crucial aspect of a business plan and should be given a considerate amount of attention.

Published in Blog

The first step to marketing a business is setting it up. If your business is ready for service, you’ve already crossed the first hurdle, so congratulations! Getting a business of the ground is no easy feat, especially if you have limited knowledge on some of the practical areas of making a business successful. Quite often even the most brilliant ideas face roadblocks in execution. This is where having a well-thought-out marketing strategy saves the day.

Published in Marketing

You might have heard about SMART goals and are familiar with the term. But do you actually know how to apply the method and make it worthwhile to yourself? SMART goals are tools that guide you to clarify your aim, analyze and identify rooms for improvements, and make it real. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Published in Marketing
Tuesday, 02 August 2022 14:41

Foresee Consulting - Consulting

Foresee is a capital project portfolio management consulting firm with extensive on-the-job project management and project controls experience and a passion for technology. We revolutionize the delivery of projects by implementing state-of-the-art work environments where project teams communicate and collaborate through structured workflows designed to address each client’s preferred project delivery approach. Foresee is also affilated with 4C Innovations which provides Cura™ Forecasting. CURA™ Forecasting is a purpose-built solution that consolidates relevant cost data from one or more source systems to address complex enterprise forecasting requirements and achieve many organizational objectives.


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Published in Professional Services

For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.

While you are 414% more likely to be successful with a documented marketing strategy in place according to CoSchedule.com, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.

Published in Blog

The marketing industry has been abuzz with “digital marketing” in recent years. Everyone is talking about it but what exactly is digital marketing? Digital marketing is a tool that marketers use to reach the target audience via digital mediums in a more effective and cost saving manner.

Published in Marketing

Broadening your knowledge in the field of marketing is important especially if you’re a budding marketing professional. There is a lot to learn when it comes to marketing, and most of us feel that a degree from an esteemed university is the only way to learn. But what if we tell you, that there are other ways in which you can understand more about marketing and its branches?

While pursuing a degree from a university is a great feather to add to your cap, we have put together a list of some of the best ways to improve your marketing knowledge outside of the university.

Published in Blog
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