Marketing Eye

These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war between you and your competition, it’s more effective to begin building a relationship with your audience to establish a sense of trust and thought leadership. You can do this with an effective content marketing strategy. A content strategy utilizes the content that your organization develops to achieve any particular business goals that you have in place, whether it’s driving brand awareness and engagement or pushing a new product. Below, we discuss how to develop an effective content marketing strategy to achieve your business goals.

Published in Marketing
Wednesday, 03 February 2021 13:57

The Importance of Conducting Market Research

Market research is the process where you gather information about your business’ buyer’s personas, target audience, and customers to understand how successful your product would be among these people. When you conduct market research for your organization, it allows you to meet your buyers where they are. This process gives you a better picture of what your buyers need, and how you can better address their unique challenges. Below, we discuss how to effectively conduct market research for your organization.

Published in Marketing
Wednesday, 27 January 2021 12:40

How to Build Your Brand on a Budget

Building your brand is an instrumental part of developing your business. Without this foundation, your organization will lack the voice, value, and customer awareness that will set you apart from your competition. While it might seem that branding efforts are an expensive venture, it doesn’t have to be! You don’t have to spend a ridiculous amount of money to build a memorable, recognizable brand. Below, we discuss some budget-friendly ways that your business can develop a better brand identity.

Published in Marketing
Wednesday, 20 January 2021 14:23

How to Develop a Customer Referral Program

Word-of-mouth marketing is a tried-and-true tactic, used for years before the entire world went digital. While there isn’t much space for word-of-mouth campaigns in a digital world, some tactics are still effective for generating leads and building brand awareness. A customer referral program is a powerful tool built to attract new leads to your business that are a good fit for your brand and your products. With a program like this, you can ensure that you are getting the right people's attention. Below, we discuss how to build an effective customer referral program.

Published in Marketing
Monday, 18 January 2021 17:05

Hotline IT Pty Ltd

Published in Portfolio
Monday, 18 January 2021 16:56

3 Point Capital

3Point Capital are a financial services firm specializing in residential and commercial property transactions. Operating out of Sydney, 3Point Capital have worked hard to develop a reputation for excellent brokerage and top-class customer service. Despite this, their previous marketing efforts failed to fully leverage their brand offering within their market.

Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarized the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.

The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.


3 Point Website

3 Point EDM

3 Point Brochure

3 Point Billboard
Published in Portfolio
Friday, 08 January 2021 12:48

How to Show the Value of Your Brand

As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the value that your brand and product line give your customers, providing a clearer picture of why they should make purchases. It’s all about showing them that your products are practical, functional, and useful to their daily processes. Below, we discuss elements of value-based marketing that your team should implement.

Published in Marketing

Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year.

Published in Marketing
Tuesday, 22 December 2020 16:27

Standard Access | Building Services

Standard Access are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.

Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.

Access BROCHURE

Access CARD

Access EDM1

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Published in Portfolio
Tuesday, 22 December 2020 16:12

Stacey Moran - Political Campaign

Stacey Moran is a homeware buying and product management specialist, mother and Stonnington local who ran for local council election for Stonnington Council’s South Ward in October 2020. Stacey is a strong advocate for decreasing housing rates, quick and transparent local government responses, better park maintenance and reviving Chapel Street.

Marketing Eye was able to introduce Stacey’s vision to the Stonnington community by creating and executing a customised marketing strategy. Our expert marketing consultants were able to create a fully functional SEO-optimised website and signage to put a face on the Stacey Moran brand. We were also able to host virtual events in light of COVID-19 to solidify Stacey’s presence as a credible candidate.

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Published in Portfolio
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