Marketing Eye
An unusual, yet remarkable thing happened to me, yesterday. I saw someone through their eyes. I saw first-hand their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realize.
Published in Mellissah Smith
Who would have thought 10 years ago that Atlanta would be named amongst the top technology hubs in the world? Certainly not me, and for good reason. While Georgia Tech is renowned for producing the best technology developers in the US, they don't often stay here. They head to Silicon Valley, Tel Aviv, New York or Rotterdam. Basically, they go where the money is and the innovation is just part of everyday life.
Published in Marketing
Consulting firms these days are a dime a dozen and range from freelancers through to large multinationals.
Published in Marketing
Friday, 03 August 2018 11:38

Entrepreneur Insomnia

Last night I slept for roughly two hours. I laid in bed for hours and hours tossing and turning, thinking about a whole heap of things.
Published in Entrepreneurship
Thursday, 02 August 2018 11:34

Be at the Forefront of Marketing Technology

I once had to hire a law firm. At the time I didn’t have a lot of money to throw around. After all, I was growing a business and every cent count

Published in Marketing
Thursday, 26 July 2018 11:13

We Could Learn From Millennials

Has anyone else fallen in love with the television show "Younger"?
Published in Marketing
Thursday, 21 June 2018 10:35

Never give up trying

Nearing another birthday, I am reflecting on how my journey has evolved over time. It certainly has been interesting to say the least, and one that I would not change a single bit.
Published in Marketing
Tuesday, 12 June 2018 13:02

How to Swiftly Close B2B Sales

One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, and they want to weigh all their options.

Published in Marketing
Thursday, 31 May 2018 11:36

The Key to Being a Successful Sales Rep

It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.

Published in Marketing
Not long ago, content, influencer, and social media marketing were introduced to the industry and quickly transformed the way businesses reach their target audiences. What was once a new and unique way to build brand awareness is now an overly crowded space full of noise.
Published in Marketing
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