Tag: marketing

The Gold Standard in Atlanta’s Marketing Websites

Inbound marketing has transformed the way businesses in Atlanta approach their online presence. A high-performing website is the linchpin of this strategy, acting as a 24/7 representative, working tirelessly to convert visitors into loyal customers. With over 20 years of experience, the importance of having a website that doesn't just sit there, but actively drives results, cannot be overstated.

In 2015, few anticipated the extent to which Donald Trump would revolutionize American politics. Known primarily for his larger-than-life persona as a real estate mogul and reality television star, Trump’s presidential run was initially met with skepticism by political elites and pundits. However, Trump’s candidacy resonated with Americans frustrated by “business-as-usual” politics, and he quickly cemented himself as a leader whose campaign, messaging, and persona contrasted sharply with the traditional political mold.

Trump’s first presidential campaign broke all the rules—eschewing traditional “polished” political presentation for an outspoken, often controversial, approach that captured national and global attention. His slogan “Make America Great Again” became a rallying cry for millions, imbuing his brand with a distinct, patriotic, and populist message that promised a new era of prosperity for the United States.

A marketing consultant is a professional who assists businesses in improving their marketing strategies, enhancing their brand visibility, and ultimately driving growth. Companies hire marketing consultants to gain specialized expertise and develop tailored strategies for achieving their marketing goals. The consultant’s role often extends beyond advising, as they help implement and optimize marketing efforts to ensure a strong return on investment (ROI). This article will explore the key activities a marketing consultant performs to deliver measurable ROI, outlining how their work adds significant value to a business.

Social media has become a major marketing platform for many businesses in 2024. With it, the importance of influencer marketing has grown immeasurably. Previously hiring influencers meant enlisting celebrities for TV advertisements. Today, influencers span across all social media platforms varying in followers, size, and audience. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is projected to reach $24 billion by the end of 2024, more than tripling since 2019.

Atlanta, a busy and bustling hub of digital creativity and entrepreneurship, boasts a vibrant community of marketing influencers who are shaping the future of the industry. These thought leaders are simply masters in their fields. They are also continually inspiring professionals locally and globally with innovative strategies and valuable insights.

Here are the top 10 marketing influencers based in Atlanta you should follow to stay ahead of your competition.

Companies are constantly seeking ways to optimize operations and reduce costs as the business scene gets more competitive by the day. For many, the marketing department is a critical area where efficiency and cost-effectiveness are key factors, especially when resources are limited or when economic pressures demand budget cuts. Outsourcing becomes a compelling solution in such situations, offering flexibility, access to specialized expertise, and significant cost savings.

Here’s why outsourcing your marketing efforts can be a strategic move if you are looking to reduce costs without compromising on quality.

The digital age has brought in numerous digital advertising channels, each with its unique audience, dynamics, and potential for impact. Maneuvering this complex terrain requires precision, insight, and agility – qualities that Artificial Intelligence (AI) brings to the modern marketing strategy.

In an era where content is king, the efficiency and sophistication of content marketing strategies have become a handy tool for businesses aiming to capture and engage their audiences. The advent of Artificial Intelligence (AI) in content marketing isn't just an upgrade; it's a revolution, reshaping the narrative from Washington, D.C., across the globe.

With the marketing sector experiencing rapid shifts, reaching your target audience and raising awareness about your cause is crucial for any non-profit organization. But working with a tight marketing budget can make things challenging to compete with larger businesses for online visibility.