In 2024, updating your website for optimal Search Engine Optimization (SEO) is more crucial than ever. With evolving search algorithms and user behaviors, staying ahead in SEO requires a strategic and informed approach. Here are clear and concise tips for enhancing your website's SEO, based on insights from industry experts.
Expert Marketing Blog - Website Development
Read more about: How Your Website Needs To Be Updated For SEO In 2024 →
Today, most people begin their information journey using major search engines. Industry research suggests that most users only clicked on sites that appeared on the first page of the search results. You can imagine for many businesses, appearing in the top search engine results has become increasingly important.
What is SEO?
Search engine optimization (SEO) is a process that manipulates website characteristics and incoming links to help improve a site’s ranking in a search engine. There are many tools and techniques used in the optimization process, such as Black Hat and White Hat.
With the increase in content marketing and decrease in traditional marketing, many organizations struggle with finding new and innovative ways to increase website traffic. There are various different ways to go about increasing your website’s audience, but using old strategies over and over again can cause your business to see negative results. If you are looking to increase website traffic for your business, here are 10 methods that are proven to provide positive results.
So… you’ve put up a website and it’s beautiful. Everything moves smoothly, it has beautiful graphics, the message is tight, it’s mobile responsive, basically it’s perfect, but you have a big fat ZERO when it comes to traffic. Alright, maybe it’s not zero but with traffic so low it may as well be. Sadly, the internet doesn’t work like Field of Dreams, “if you build it, they will come,” there is so much more to it than that.
Read more about: 1st Results Page Or Bust On Google → 
What are you currently doing as far as lead generation? Once you have captured a lead, how are you nurturing them? Do you have a system in place to handle incoming leads? How are you getting your leads? These are all questions you need to answer when considering lead generation.
Read more about: How To Optimize Your Website For Lead Generation → 
Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing.
The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.
Read more about: How Do you Know If Your Website Is Performing? → The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.
I met a guy at the bar at Treetops Restaurant on Peachtree Road in Atlanta a few months ago. He had a hint of an Australian accent and in no time at all was talking to me about how we both derived from Australia and were embarking on business expansion.
Quite a smart man, he was fascinating in so many ways; his knowledge of the world, people, psychology, business and his story on how he had grown up and started doing what he does today. I would imagine him to be a highly successful businessman who commands the attention of everyone in the room.
Read more about: Before and After Website Design - start from scratch or work with what you have? → Quite a smart man, he was fascinating in so many ways; his knowledge of the world, people, psychology, business and his story on how he had grown up and started doing what he does today. I would imagine him to be a highly successful businessman who commands the attention of everyone in the room.
Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.
However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
Successfully revitalising a brand is every marketer’s dream but is no easy task, requiring persistence and hard work. Changing customer perceptions and providing clarity of the brand’s values is difficult, especially when it comes to transforming the target public’s entrenched mindset.
Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
Read more about: How building a new brand can revitalise your business → Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
I work in a very busy marketing agency.
Like mechanics who never fix their cars, we as marketers, are the last to market ourselves. As the owner and founder of Marketing Eye, I am the only person who makes time to ensure that our brand is somewhat visible and I do this in the most time efficient way possible.
Read more about: How to get your page ranking to drive sales : Atlanta → Like mechanics who never fix their cars, we as marketers, are the last to market ourselves. As the owner and founder of Marketing Eye, I am the only person who makes time to ensure that our brand is somewhat visible and I do this in the most time efficient way possible.
It is that time of year again, whether you like it or not, that small business owners need to review how their business is going.
Is your business ontrack to achieving the goals that you set out for your business to achieve in 2012? Is your brand where it should be? Are your leads inbound or outbound? Is your sales team performing?
If the answer is "no" to any of these questions, then it's time to start figuring out what you can change today to alter your outcomes of tomorrow.
The thought of travel right now has a major downside. It usually starts - and ends for that matter with airlines and lost luggage. I cannot remember how many times in the past 5 years that my luggage has gone awol. At least every second international flight. Given that I fly only with Oneworld and Delta Airlines these days, that says something.
Read more about: Websites that save lives → Case Study: BrightLine Solutions Atlanta
Marketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.
The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.
"Our brand and website were looking a bit tired and old – we had tried to update ourselves but we just didn’t have the know-how. We came across Julie and the rest of the team from Marketing Eye and things started happening right away! Within days we had a new brand direction, a new modern looking and useable web design and a solid marketing plan – exactly what we needed. Thanks for the direction!"
Read more about: The value of a good testimonial →