Tag: marketing eye
Marketing Graduate in Atlanta
As a new marketer in Atlanta, it's a very different world to explore career options. While it is exciting to be starting a career as a marketing graduate or marketing co-ordinator, it can be very daunting. What you have learned at University may not be as applicable to your career as you first thought.
Over the years, Marketing Eye has been most successful hiring graduates who have a few marketing internships under their belt. The reason being is that they have the opportunity to see real life examples of a marketing career. Typically, it is more fast paced than you think it will be, there are always deadlines and to be honest, it's not for the faint hearted. It certainly isn't a day in the life of an actor on The Bold Type or Younger. For a start, no-one talks about things that can get you in trouble with HR, and day drinking went out in the 90's.
Rethinking Whether You Should Have an Internal Marketing Team
Building a successful marketing strategy is essential for business growth, but the question of whether to maintain an in-house marketing team or outsource to an agency is becoming increasingly complex. With escalating overhead costs, advances in AI-driven marketing tools, and agencies offering fixed-fee models, many businesses are rethinking their approach to marketing in 2025.
How Personalization Helps Businesses Truly Connect with Customers
Understanding the Voice Search Shift: Strategies for Marketing Agencies
As voice-activated devices become an integral part of daily life, consumer search behaviors are evolving. Voice search is set to account for a significant portion of all search queries, presenting both challenges and opportunities for marketing agencies. This blog explores the growing significance of voice, its implications for SEO approaches, and practical insights for agencies to enhance their clients’ online visibility in a voice-first environment.
What Does a Marketing Consultant Do That Provides ROI?
A marketing consultant is a professional who assists businesses in improving their marketing strategies, enhancing their brand visibility, and ultimately driving growth. Companies hire marketing consultants to gain specialized expertise and develop tailored strategies for achieving their marketing goals. The consultant’s role often extends beyond advising, as they help implement and optimize marketing efforts to ensure a strong return on investment (ROI). This article will explore the key activities a marketing consultant performs to deliver measurable ROI, outlining how their work adds significant value to a business.
Why is Team Building in a Work Environment so Important?
At Marketing Eye, we prioritize teamwork because it directly impacts productivity, innovation, and overall success. This emphasis on collaboration allows us to consistently deliver exceptional results for our clients. However, effective teamwork doesn't develop overnight—it requires time, effort, and nurturing to truly flourish. This is where team building plays a crucial role.
Unlocking Measurable Marketing Success with Marketing Eye's Expertise in Performance Marketing
In an era where every marketing dollar counts, businesses are increasingly seeking strategies that offer not just visibility but tangible, measurable results. Performance marketing has emerged as the solution, characterized by its data-driven approach and payment models directly tied to specific actions. Marketing Eye is at the forefront of this movement, offering expertise and implementation services that help businesses harness the full power of performance marketing.
The Art of A/B Testing: Optimizing Campaign Performance
A/B testing serves as the foundation of effective marketing, enabling data-driven decision-making that can revolutionize campaign outcomes. With 81% of marketers utilizing A/B testing to enhance conversion rates, its importance for campaign success is undeniable. Our mission is to simplify the intricacies of A/B testing and provide you with practical insights to harness its power effectively.
Developing Your 2024 Atlanta Marketing Strategy Using AI Platform Robotic Marketer
Atlanta's business environment has changed in the past decade making it harder for companies to stand out. As we approach a new year, it's time for Atlanta’s small to medium sized businesses businesses to think about their marketing strategies for 2024.