Marketing Eye

Wednesday, 28 September 2022 01:30

Marketing Objectives for IT Integrators

In the events of the digital era, Information Technology (IT) has been an ever-growing sensation at an exponential rate.

Within the year 2020, the IT industry had grown by 3.7%, reaching a value of $5.2 trillion.

For IT firms to grow as a business, they must focus on capitalizing on this opportunity.

According to wordstream, "Marketing objectives are actionable targets designed to provide not just overall direction, but clear and specific actions." 

Published in Marketing

A marketing plan includes various marketing strategies across different channels to achieve the goal of your business. Most people don’t understand the difference between a marketing plan and a marketing strategy. A strategy will help you to set and achieve your goal, while a plan will help you achieve and evaluate your goal. Choosing the right strategy should be your priority in making a winning marketing plan. 

Published in Marketing
Friday, 16 September 2022 01:55

The must-see marketing plan sample

A winning marketing plan guarantees that organizations can clearly visualize their marketing strategies and avoid piecemeal implementations. A successful marketing plan can be instrumental in achieving your marketing goals, as it contains various marketing strategies that work together across different channels. This plan will be a road map for the strategy and tactics you will implement to promote a new product or your business. 

Published in Marketing

You might have heard about SMART goals and are familiar with the term. But do you actually know how to apply the method and make it worthwhile to yourself? SMART goals are tools that guide you to clarify your aim, analyze and identify rooms for improvements, and make it real. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Published in Marketing

Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world that is full of businesses that are optimising their digital exposure that are financially equipped.

Even though these challenges are quite strenuous, non-profit organisations are quite passionate and driven by the causes they support that feel much bigger than themselves.

Marketing in an over-populated digital world isn’t easy, but we will be going over five marketing strategies to help non-profits build exposure.

Published in Blog

Many reasons contribute to the rapid growth in the E-Commerce space, with Covid-19 being the main one. According to Forbes, in 2021, e-commerce sales account for $870 billion in the US, a 14.2% increase over 2020 and a 50.5% increase over 2019, representing 13.2% of all retail sales in 2021. The changes in consumer behavior in the past few years are driven by the stay-at-home policy as well as the fears of the spreading pandemic, bringing customers from brick-and-mortar stores to online stores. The convenience of being able to shop anywhere and anytime, and get it delivered to your doorstep without having to go to the store has influenced customers’ purchasing behaviors. However, the e-commerce industry is always changing and businesses continuously aim to improve their customer experience to enhance their shopping journey.

Published in Marketing
Monday, 30 May 2022 23:40

10 Tips to Boost Your EDM Open Rate

Email marketing campaigns can be one of the most effective strategies available to marketers. However, if your marketing emails are left unopened in the inboxes of your recipients then they aren’t doing anything to help your business. By utilizing proper email marketing techniques and practices, you can increase the chance people will open your emails and therefore see your message and possibly click on and engage with the product you are marketing.

Published in Marketing

Your best asset…customer loyalty. Customers create purpose for brands and determine what they do and rather them depending on you, we the brand depend on them. Attracting customers is possibly the hardest part of running a business. However, being able to keep them around is even more difficult. For businesses to create customer loyalty and satisfaction, they must understand what this truly means.

Published in Marketing
Monday, 16 May 2022 22:40

5 ways to optimize your SEO

With more and more businesses moving online it’s important to stay up to date with the tactics that are available so that you can compete in the digital age. Search Engine Optimization ( SEO refers to optimizing the content and data on your website to make it appear higher on the results from search engines like Google. Luckily SEO isn’t too complex and can be easily implemented once it is understood. Effective use of metadata, creating engaging content, using web analytics, optimizing performance, and having a mobile friendly site are some of the ways that you can start optimizing your online presence.

Published in Marketing
Thursday, 03 February 2022 16:02

Safeway - Consumer Products

As one of the largest grocery chains in the US, Safeway is proud to be a part of local communities, and our customers can always count on us for great prices on the freshest produce and meat, plus thousands of everyday lower prices down every aisle. With options for stores and delivery, Safeway caters to its customers, providing outstanding customer service.

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Published in Retail Marketing
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