The micro-blogging platform, Twitter, bombards users daily with the odd 500 million tweets and provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between.
Social Media
Hashtags have been around for years but were first introduced on Twitter in 2007. Since then, they have been a key way for your company to reach new audiences, increase awareness, and allow social media users to find and engage with content related to common themes or interests.
Social media has forever changed the way we market, by allowing us to reach audiences from all over the world. When it comes to marketing your business nowadays, you must ensure you are utilizing all social media platforms to their full advantage. 90% of marketers consider social media marketing to be important to their overall marketing strategy. Social media engagement is a great way to help you strengthen your customer relationships. Here are 5 tips your business can use to improve its social media engagement.
In this digital age, we’re often looking for new ways to keep occupied, especially now more than ever with the pandemic. We, like many, decided to give TikTok a go. At the start of 2020 alone, TikTok was downloaded 315million times, which set a new record for the most installed app in such a short period! Today TikTok has had more than 2 billion downloads, with over 689 million active users, and is only getting bigger as the days go on.
This is one of the many reasons why your business should start using this giant social media platform (if not already) to generate new leads, connect with customers and develop a stronger brand presence.
Here are a few reasons why your company should be using TikTok as a part of your marketing strategy.
 |
As a platform that was once used for sharing photographs with friends and family, the development of new technology globally has seen Instagram develop various new features throughout thelast few years. As the emergence of content marketing dramatically increased in the early 2010s, how we shared and produced content for social media similarly changed. As a platform whose original purpose was to enable us to share photos with those closest to us, how we use Instagram today is completely different. As an influx of businesses trying to find a new way to personally connect with their customers, Instagram created a feature that enabled users to purchase products without leaving the walls of the app, access we did not have just a few years ago. With the establishment of the shopping feature in 2017, companies that were once sharing their products online—through content marketing—were instead able to sell their products through the Instagram shop. By posting images of their products and being able to tag up to five products on a single image or video post, customers now have instantaneous access to items, brands and products without having to access the brand's website. As research was developed after the shopping feature was first introduced, Instagram found that 80% of people followed a business account in a global community of over 600M. |
No one can deny the phenomenal impact TikTok has left the social media landscape since its launch in 2016. It only took TikTok two years to become the most downloaded app on the Apple app store, taking over already established social media platforms such as Instagram and Facebook.
TikTok is perhaps most famously known for its dance challenges, with many TikTok users either creating their own dances or reposting trending choreography. Top influencers such as Charlie D'Amelio and Addison Rae have amassed millions of followers through posting their own dance videos on this app.
However, TikTok has always been much more than just a platform for dancing videos. With the level of engagement and influence, TikTok holds over its users, for marketers to ignore TikTok or label it as a mere 'trend', would be to neglect a monumental opportunity for growth and brand awareness.
Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.
Among those who have already hopped onto the Instagram train, many have seen dramatically
LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016.
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
Read more... →
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
(2 min read)
I'll have to admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
Read more... →
I'll have to admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
Read more... →
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
Am I the only one that receives messages on LinkedIn that are a mile long with tons of links and generic language that you know was just copied and pasted?
Probably not.
Read more... →
Probably not.
There’s been a lot of discussion lately around LinkedIn’s new updates. Ever since Microsoft purchased the B2B platform back in late 2016, feature changes have spurred many debates. One such debate has been around increasing the audience size of professionals that use the social site.
Read more... →
LinkedIn has received a pretty bad rap over the past few years. The number of users signing in to their profiles dropped significantly, which is something Microsoft is trying to address after their $26.2 billion acquisition of the giant B2B social platform.
Read more... →
I can barely contain my excitement. I can’t tell you how many times I’ve had great videos to share with my LinkedIn network, but haven’t been able to post them until today!
That’s because LinkedIn just released its newest update by allowing users to directly upload video to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
Read more... →
That’s because LinkedIn just released its newest update by allowing users to directly upload video to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.