LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016.
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
There’s been a lot of discussion lately around LinkedIn’s new updates. Ever since Microsoft purchased the B2B platform back in late 2016, feature changes have spurred many debates. One such debate has been around increasing the audience size of professionals that use the social site.
LinkedIn has received a pretty bad rap over the past few years. The number of users signing in to their profiles dropped significantly, which is something Microsoft is trying to address after their $26.2 billion acquisition of the giant B2B social platform.
I can barely contain my excitement. I can’t tell you how many times I’ve had great videos to share with my LinkedIn network, but haven’t been able to post them until today!
That’s because LinkedIn just released its newest update by allowing users to directly upload video to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
Simply put, social media is powerful because it brings people together. It’s like a party that never ends. And its social media that has completely changed the way people come together in the “real world”. Arab Spring back in 2010 illustrated the power of this online forum by revolutionizing revolution. The ALS water bucket challenge in 2014 spread like wildfire, leading to over $115 million donation dollars. Even Haiti was bombarded with millions of donations after they were hit with a 7.0 magnitude earthquake due to the virality social media can create. These events are obviously extreme in nature, but they prove my point, that social media can be a powerful tool to bring people together.
Just recently, a scientific study claimed that there’s a linear association between the number of social media platforms young people use and whether or not they show symptoms of anxiety and depression.
The journal, Computers and Human Behavior, points out that they surveyed nearly two thousand young adults using the Patient-Reported Outcomes Measurement Information System. The study revealed something that I think most would assume.
Facebook knows where you live, and they’re willing to sell that information.
That’s right, Facebook has recently announced that they will be rolling out ad space that targets whole families, or specific people within a household. This is something every marketer is going to swoon over once they’re ready to go live.
I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!
I was sitting in a Sports Clips just the other day and, as usual, I was waiting there in the sitting room for 5 hours. While contemplating whether or not to endure another day looking like I had a mop on my head, I looked up and saw ESPN featuring the USA vs Canada rugby match. It’s kind of a proud moment when rugby gets national exposure like that. Although NBC has been airing rugby matches ever since 2009 in the US, ESPN has marginalized the sport behind basketball, baseball, and football.
How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it can be for their company.
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.