Marketing Eye

Did You Really Mean It?

Nurturing quality leads and maintaining good client relationships is almost a job of its own, especially considering how difficult it can be at times. I think we all know that burning bridges is a foolish idea, no matter how right it feels to give them a piece of your mind. That’s a slam dunk, no-brainer, gimme-putt in the business world today, but is that enough? If we avoid burning bridges, can we consider it a job well done?

Renowned author J.K. Rowling penned that “indifference and neglect often do much more damage than outright dislike”, and that is just as much true at Hogwarts as it is at the office. The only course of action to take must then be to show gratitude, respect, and benevolence towards those that you come into contact with. The simplest way to do this with the biggest impact: handwritten thank you notes. These notes demonstrate intentionality and can build favor among potential clients that could not work things out with you in the moment. Here are four tips that can help secure new business by simply grabbing pen and paper.

Mention A Memorable Encounter

Writing generic thank you notes is so much worse than not writing one at all. If it looks scripted, it’s probably scripted. By centering the thank you note on a particular instance or event, you prove that this thank you note is truly unique. Quick Tip: Write like you talk so that your personality stamps the note with your personal touch.

Write Legibly

When thank you notes become difficult to read, people don’t read them. They either seem rushed or they seem like one note out of many that you have written. You likely have written many notes (and that is a good thing), but the value of the note is diminished when it is a gesture made to many people. Additionally, a thank you note is supposed to be a quick reminder or expression of gratitude, not a word scramble or puzzle. Quick Tip: Write out a rough draft if you have poor penmanship.

Don’t Write A Note If You Don’t Mean It

As I mentioned before, thank you notes lose their shine when you write too many notes. Please don’t finish reading this blog and then immediately enter your CRM software and hammer out thank you notes to everyone on the list. Not to mention, sending a multitude of thank you notes to an individual can make the notes seem like a task or duty on your part rather than reaching out to show genuine gratitude. Quick Tip: Space out those thank you notes so that they continually surprise your clients and so that they do not become expectations.

Master That Sign-Off

If you use the same sign-off that you use on your email, you may as well have sent an email. Changing up that final remark can help serve your purpose, whether that is to check in on them, thank them, or whatever the case may be. Quick Tip: Don’t use a simple “Thanks” when you can break the norm with “Gratefully”.

Thank you notes are a simple, yet effective way to show interest for clients and partners. Best of all, thank you notes can be kept to serve as reminders on tough days, and your words will mean even more then than they did at the moment you sent them. With marketing, sometimes it is the little things that can go a long way. Sometimes, the little details can be left out and forgotten, which is why everybody needs a Marketing Eye. Let us help you with the little details. Contact us today for more information at 404-626-8070 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

Written by Tyler Burch an Intern at Marketing Eye Atlanta

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.