When people ask what my management style is, I often find this a hard question to answer. I am almost never "there" and we have had in place until two years ago a CEO, so there was never a reason for me to be actively involved in day-to-day management or leadership. In the past two years, we have focused on a flat management style where no-one really has a boss but they have a "coach" or person to go to with a title of State Manager whenever they feel the need to for normal administrative purposes or if they feel they are looking for leadership.
Read more about: Your way is not the only way: management styles → Expert Marketing Blog - Page 54
I totally agree with this. When I first started Marketing Eye, I built it from a perspective that there was no global player in SMB marketing. While this makes perfect sense, it didn't reach the pit of what I really wanted to achieve as a business person, or a leader for that matter. I also had not thought it through.
"I was doing something from a very real, a very honest place, so I think that's why I was able to build an audience," said Gwyneth Paltrow to Fast Company in a recent interview posted on Facebook.
Is anyone else as excited as I am about how much Atlanta is becoming a major city not just because we are home to fortune 500 companies, but also due to the fact that we are now a major innovation hub?
I am literally jumping out of my boots and my team is going crazy with ideas, innovation and creativity with absolutely no sense of boundaries - and I love it!
Read more about: Atlanta is just about to get much bigger and better... here's why → I am literally jumping out of my boots and my team is going crazy with ideas, innovation and creativity with absolutely no sense of boundaries - and I love it!
We often find ourself short staffed as our company is growing at a fast pace. We feel as though we are constantly in catch up mode, yet somehow we deliver for our clients and continue to produce work of a high standard.
Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.
I am a strong believer in culture and finding the right fit when it comes to hiring employees. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.
Read more about: A few mistakes we make when hiring people → Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.
I am a strong believer in culture and finding the right fit when it comes to hiring employees. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.
"Every day do something that will inch you closer to a better tomorrow"
Inspiration is something everyone needs and admires.
I've been terribly inspired of late. It all started with the beautiful and hugely talented Kristina Karlsson sending me a gift pack of inspirational products from her Kikki.k range.
Read more about: 20 Instagram accounts that will inspire you → Inspiration is something everyone needs and admires.
I've been terribly inspired of late. It all started with the beautiful and hugely talented Kristina Karlsson sending me a gift pack of inspirational products from her Kikki.k range.
I am completely and utterly commitment phobic on every topic. I won't lie it is the truth.
So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
Read more about: Finally, my commitment phobia has been put to rest → So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
If you are an entrepreneur, and not a someone who thinks that you are always right, then you would realize just how many mistakes you make - usually on a daily basis.
We are human and mostly we shrug it off and learn from them.
Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.
10 Mistakes that many entrepreneurs make:
Read more about: 10 big mistakes entrepreneurs make → We are human and mostly we shrug it off and learn from them.
Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.
10 Mistakes that many entrepreneurs make:
As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
Read more about: Why you should outsource your marketing team → As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
I never shy away from disclosing what it is that I am looking for in this life. I am the first one to call out anyone pretending to be happy alone as a single person, because seriously, life is so much better when you have someone in it to share the highs and lows with you.
Read more about: 10 things I'm looking for in a partner → The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only.
Back in my fathers generation, one bad egg would not have crippled a business, though in these times it would. And so how the world has changed.
Read more about: People before strategy; a question you have to decide on → Back in my fathers generation, one bad egg would not have crippled a business, though in these times it would. And so how the world has changed.
There isn't a leader in the world that isn't driven. They may not be driven by the same things, but they are still very much driven by something that is extraordinary and takes them to a place where they know that failure is not an option.
Read more about: Determination to keep going is critical to success → 
I export marketing services. I started a few years back when I decided to expand Marketing Eye into new markets. The most suitable market after much research was America, so I did what any buddying entrepreneur would do and I completed a market research study to make sure that if I started a business there, it was not set up to fail.
Read more about: The reality of international export → 
I'm a part-time leader in Atlanta. Actually, less than a part time leader - I am here when I can be but mostly I am running around the world doing other "stuff".
Our brand in Atlanta is growing. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.
It's not by accident that we have grown our business here and it can largely be attributed to a few things:
Read more about: Employees that step up to the hiring process, own the business → Our brand in Atlanta is growing. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.
It's not by accident that we have grown our business here and it can largely be attributed to a few things:
It has been a couple of years since I first stepped foot in Atlanta, Georgia, to open Marketing Eye and I have to say its been one of the most exciting and rivetting experiences of my life.
For years, Marketing Eye stayed with the same brand messages and continued to push through to the market key points that we believed were different to what everybody else was saying and doing.
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
Read more about: Why you should reimagine your business → The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.