Marketing Eye

In The News

Published on Cmswire written by Dom Nicastro.

Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe pushed an extension of the Open Data Initiative (ODI) partnership with SAP and their investment in Account-Based Experiences (ABX) with LinkedIn.
Published on Forbes written by Goldie Chan.

Networking at conferences is not always easy - it often feels forced, rushed or worse - completely unhelpful. To understand how to best network at a busy conference, I have tapped into 16 of the biggest and most creative speakers and conference attendees from my recent Adobe Summit trip.
Published on The Sydney Morning Herald written by Brooke Gibbs.

Australia Day advertising campaigns are fraught with danger as society becomes more politically correct and complaints soar, say industry experts.
By Ian Lloyd Neubauer, published in CEI.ASIA

Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer

The core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of marketing tools to choose from is stupefying. Here weshare eight tried, trusted and trending ways to market your events:
Mellissah Smith shares her story.

Mellissah is a global leader, marketing expert, author, writer, public speaker and technology innovator. She is the Founder and Managing Director of Marketing Eye, which she’s taken from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine and the Founder of The World Incubator.

You’ve been working in marketing for over 20 years, and there has been a lot of innovation during this time within the industry. What has been the most defining moment for you?
Published on Shortpress written by Sylvia Pennington.

American entrepreneur Elon Musk is the driving force behind Tesla Motors, the electric car startup named in honour of iconic electrical engineer and physicist Nikola Tesla.

Superlative branding and marketing have seen Tesla’s offerings develop extraordinary cachet since the 2008 launch of its first vehicle, the sleek and sexy Tesla Roadster.

So what lessons can small business owners take from the Tesla marketing playbook?

Published on The Age on November 5, 2014 and written by Sylvia Pennington.

It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?

Money may make the business world go round – but hot on its heels comes trust; the belief that the person we're dealing with is honest and will act in good faith. Most of us like to think of ourselves as "trustworthy" – but what does it actually mean and how do we go about convincing others that we merit the description?