Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer
The core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of marketing tools to choose from is stupefying. Here weshare eight tried, trusted and trending ways to market your events:
Mellissah is a global leader, marketing expert, author, writer, public speaker and technology innovator. She is the Founder and Managing Director of Marketing Eye, which she’s taken from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine and the Founder of The World Incubator.
You’ve been working in marketing for over 20 years, and there has been a lot of innovation during this time within the industry. What has been the most defining moment for you?
Published on The Age on November 5, 2014 and written by Sylvia Pennington.
It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?
Money may make the business world go round – but hot on its heels comes trust; the belief that the person we're dealing with is honest and will act in good faith. Most of us like to think of ourselves as "trustworthy" – but what does it actually mean and how do we go about convincing others that we merit the description?
Marketing Eye has been selected for the 2014 Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program.
Each year, the Cave Creek Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Cave Creek area a great place to live, work and play.
A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox…
Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. The soul of your business is so much more. It's living and breathing every single second inside every…