Marketing Eye

Entrepreneurship

Take the Chance - Why you Shouldn't Quit Before you Even Start

I was told (by someone I have the utmost respect for) to forget about developing Robotic Marketer. This is theworld's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "but why should I?". I truly believe that I can do anything I set my mind to - and I'm right. 
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The untethered soul of your business

Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. 

The soul of your business is so much more. It's living and breathing every single second inside every single person who works for you and determines the energy that people get when they interact with your business, and your people.
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If Jeff Bezos Paid Tax At The Same Rate As Everyone Else, America's Education and Health Issues Would Be Solved

This week's publicity stunt by Jeff Bezos, the CEO of Amazon is nothing short of an award winning, revenue generating, share price drive guaranteed to ensure that less educated people who cannot see through this manipulative PR stunt, go out and either buy shares or purchase on Amazon ultimately making Jeff Bezos richer.
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Atlanta's New Rule for Small Business That No One is Talking About

Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around the previous restrictions of crowdfunding in the state.

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Marketing Managers Should Be Taking Notes From Amazon's Purchase Of Whole Foods

I’m pretty sure Jeff Bezos is a genius. I mean when the guy was 3 years old he would take a part his crib in protest so that he could sleep in a real bed. At a young age, he built everything from robots, to crafts, to toys. Even today, he’s building a 10,000 year old clock (if you don’t know what it is check it out!).

And that clock symbolizes something much more than just a cool little weekend hobby the billionaire tech guru works on during weekends. It symbolizes his perspective of time. And that perspective transcends into his business decisions. Bezos said this in an interview about his clock:

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Top 100 Influencers in Entrepreneurship in the world

Am I an entrepreneur first, or am I a marketer?

I'm sitting at the Qantas Lounge at the Melbourne International Airport ready to board another flight to Los Angeles. I am a tad tired. 2.15am wakeup wasn't my best work, but sometimes excitement does get the best of me. Travelling for me, is exciting and part of the bigger adventure. I get to meet people that inspire me, shock me and sometimes join me on my journey as a friend, client or person "I just know".

Meeting people when you are an introvert is completely and utterly out of your comfort zone, and I know the value of being outside your comfort zone. It's one of the best things that can happen, especially if you are an entrepreneur.
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5 Ways you can be a more successful entrepreneur in 2017

It's almost time to clock off for the year, and start a new one. Are you ready? In Chinese custom, they clean their houses and life so that they can start a new year fresh. In business, it's not too different. If you really want to make the most of the new year, finish off everything that hasn't been completed and clean your house and find a new way of doing business in 2017.

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There is no glass ceiling, well no more than there are women who are stopping other women from reaching the top

As an entrepreneur, I have found that being a woman has been hugely advantageous to our business and continues to drive our business to new heights as it opens more doors than it closes.

While I have experienced inequality, and yes it has come from men, but overall, it is women that are more likely to hold other women back - and that is fact in today's society.
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