Marketing Eye

Expert Marketing Blog - Entrepreneurship

As a natural stage in every woman's life, menopause brings about various physical and emotional changes. For women in leadership positions, understanding and adapting to these changes is crucial not only for their well-being but also for maintaining their effectiveness and empathy as leaders. Let us look at some proven ways to identify the signs that menopause is affecting you as a leader, what changes to make, and how to lead with purpose and educate your team while taking responsibility.

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If you've been told that based on Myers Briggs you have this or that type of personality, you may think that you have derived at an answer to why you are the way you are. After all, many entrepreneurs fall under an A-Type personality profile or at least that's what many of us have thought. A little birdy gave me an insight into the brilliance that is Cognitive Behavioural Therapy and I am absolutely compelled to share.
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I was told (by someone I have the utmost respect for) to forget about developing Robotic Marketer. This is theworld's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "but why should I?". I truly believe that I can do anything I set my mind to - and I'm right. 
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Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. 

The soul of your business is so much more. It's living and breathing every single second inside every single person who works for you and determines the energy that people get when they interact with your business, and your people.
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