Agriculture
Agricultural Marketing Requires A Different Strategy
While professionalism is key, it’s not everything. In fact, like any type of marketing, it’s all about the customer. What does the customer want to see, hear and feel when they receive a piece of marketing or branding that talks about your company and what you have to offer?
Our founder grew up in the country on a property outside of Charters Towers. From these humble beginnings, there is one thing that she has learned – it’s that transparency, honesty and follow-through is everything.
SOMETHING YOU NEED TO KNOW ABOUT FARMERS:
You see, farmers can see a “bullsh*t artist” when they see one. In fact, their radars are fairly spot on. But they still need products and services that many companies offer such as machinery, cars, staffing services, cattle yards and equipment, steel supplies, pumps, sheds, houses, fertilizer, grain, financial services, insurance and more.
When something looks expensive, it usually is. So investing too heavily in glossy marketing can sometimes backfire when talking to farmers, along with being too ‘WOKE’.
When marketing to farmers, you need a strategy
Marketing Eye is well-known globally for marketing strategy and planning. It’s something that we have built our business on. We have done marketing strategies for government organisations such as local, state and federal government, schools and training precincts. We have also done marketing for companies that sell professional services to farmers like legal, investments, accounting, bookkeeping, financial services and more.
However, what we are best known for is businesses that sell steel, pumps, sheds, fertilizers, grains, farming equipment, silos, machinery and horticultural services.
All of which, needs a strategy to be able to cut through the clutter and get in the hands of people on properties that make real decisions – fast.
CAPITALIZE ON MARKETING TO FARMERS
To market to farmers, it takes building trust and relationships. Attending field days, getting local press, and bush walking are all part of the parcel. Direct marketing still works well, along with advertising, brochures, website (and SEO), social media especially on Facebook and content marketing. They don’t mind the odd video too.
Marketing Eye provides companies with 6 and 12 month contracts to market to the agricultural industry starting from $2,000 per month. All of our services are in-house by full-time staff. There is no outsourcing to Asian countries, with a firm belief in employing locally.
If you are interested in working with a marketing agency that has worked extensively in the agricultural sector, contact us today.
You've taken your brand this far, now we will help you take it to the next level.
A Marketing Eye
Marketing Eye provides marketing services to startups and small to medium-sized businesses all the way through to large corporations. Our marketing consulting services are backed by the latest in marketing technologies, and a team of people in marketing, design, web, and communications.
Easy on-boarding process
We walk you through how you can get the most out of your outsourced marketing department. We show you what to expect and how to leverage our resources to improve your outcomes.
Awesome team experiences
Marketing Eye's team is talented and committed to giving clients the results they are looking for. We will work with you to achieve remarkable results, because your success is our success.
Technology
We use the best marketing technologies and spend countless hours researching new ways in which we can accelerate your growth.
1,000 Strategies
With our experience working on more than 1,000 marketing strategies, you will find a qualified team of professionals at your disposal.
Affordable Outsourced Marketing
We haven't changed our prices in 10 years because our number one priority is helping your business grow and giving you every opportunity to be competitive in a changing landscape.
Website and SEO
We'll ensure that your customers and prospects have every reason to buy from your business by creating the website experience you want for your brand. Also, our SEO techniques will help increase your website visibility and strengthen your online presence.
Marketing Eye Branding Portfolio
Kick Start Your Marketing Plan Today
Many entrepreneurs and business owners sit on their hands, but today, you have a choice to move forward.
- 12 Month Contract
- Dedicated Marketing Manager
- Branding
- Digital Marketing
- Activation & Support
- Marketing & Communication Strategy
- Comprehensive Marketing Workshop
- Market Research
- Marketing Objectives
- SWOT Analysis
- 30-40 Pages
- List of Key Recommendations
- Custom Website Design
- 8 Pages of Design User Interface
- Database Collation
- Content Management Systems
- Copywriting (400 words per page)
- 3 Sets of Changes