Marketing Eye

Displaying items by tag: atlanta



Influencer marketing is when brands partner with key influencers to increase their brand awareness in specific target audiences by utilizing their platform of influence such as Twitter, Facebook, YouTube, LinkedIn, Snapchat, Instagram, TikTok or their blog.
Published in Marketing

Why is every high in life followed by a low? And every low, well, followed by another low.

Is the universe only meant to test us or is our journey paved out in stone long before we actually embark on it?

These are questions that I have asked myself in the past few hours, and while I don't have an answer, I know that there is only one way to think.

Published in Mellissah Smith
Tuesday, 20 August 2019 16:29

Why salespeople fail miserably

The other day, an entrepreneur I know shared with me why he had been so successful in business of late. Apparently, the penny dropped and he realised that by having no cap on commissions, he was able to empower some of his sales people to make millions of dollars each year. By having some sales representatives that were super successful and motivated by money, he attracted other people who wanted to learn from them and achieve the same goals. In 3 short years, his business went from a two million dollar operation to a $100 million dollar business.

The experiences that taught us the biggest lessons

Published in Marketing
Being bold is one thing, but being brave enough to tell it how it is is another.

We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Published in Marketing
Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were looking for.
Published in Marketing
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Published in Management
Monday, 01 July 2019 16:44

Marketing just got a whole lot harder

Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any which way you please and this is something that most ethical marketers struggle with.
Published in Marketing
Wednesday, 10 April 2019 08:15

How to manage the 'office affair'

Given that we spend so much of our time in the office, it's no wonder so many relationships start while getting coffee in the office. Most companies have policies on how to conduct a relationship with an office colleague or client, but what they don't often cater for is the fact that there is a time frame where you are in no-man's-land. 
Published in Culture
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Published in Marketing
Smart Insights website has recently conducted a survey and there are three areas of marketing that have come up trumps: content marketing, artificial intelligence and machine learning.
Published in Marketing
Page 1 of 8