Marketing Eye

Displaying items by tag: content

Thursday, 12 September 2019 14:39

Building Your Company LinkedIn Page

Does your company have a LinkedIn page? If so, how often is it updated? LinkedIn might be the first impression that people have of your company, and a great LinkedIn page makes a really good impression with any potential leads that might be looking for your information. Consider LinkedIn as an extension of your website, making sure all the information is clean, up to date and understandable. Below, we have four elements that will your company’s LinkedIn page look professional and inviting to prospective leads.
Published in Marketing
Wednesday, 04 September 2019 12:17

How Marketers Can Impress CEO's

Interacting with your CEO can be stressful sometimes. Whether they are an easy person to talk to or not, it’s understandable to get a flustered around them now and then. Impressing them is a whole different thing entirely! Of course, you want to do well at your job, and a good relationship with your CEO is a vital part of that. But how do you go about impressing your CEO, someone who has likely seen every different approach to any given problem? Below, we have five steps to show your CEO that you have the initiative to perform and produce results.

 

Published in Marketing
Tuesday, 06 August 2019 09:51

Basics of Business Blogging

Attracting legitimate customers will take time and effort. We’re talking about the type of customers who genuinely want to incorporate your brand into their lives, and quite possibly, stay for the long haul. Fortunately, a great time and place to begin is today in the exact spot where you’re sitting.

Published in Marketing
Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were looking for.
Published in Marketing
Monday, 01 July 2019 16:44

Marketing just got a whole lot harder

Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any which way you please and this is something that most ethical marketers struggle with.
Published in Marketing

In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It started with the Amazon Alexa. The original intention and purpose of these products are to assist in the lives of the user with the abilities to make to do list, play music, and a multitude of other features, all by the sound of your voice. While this is a beautiful addition to our lives, it is even better to see just how close to advancements to the integration of artificial intelligence into the marketing industry.

Published in Marketing
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Published in Marketing

Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.

Published in Marketing

In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use! 

Published in Marketing
Friday, 11 January 2019 16:02

Rebrand or Refresh? That is the Question.

Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?

Published in Marketing
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