Monday, 16 May 2022 22:40
5 ways to optimize your SEO
With more and more businesses moving online it’s important to stay up to date with the tactics that are available so that you can compete in the digital age. Search Engine Optimization ( SEO refers to optimizing the content and data on your website to make it appear higher on the results from search engines like Google. Luckily SEO isn’t too complex and can be easily implemented once it is understood. Effective use of metadata, creating engaging content, using web analytics, optimizing performance, and having a mobile friendly site are some of the ways that you can start optimizing your online presence.
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Marketing
Wednesday, 02 March 2022 14:45
Why Mobile Optimization Content is Vital
Technology is constantly evolving in this day and age, therefore remaining at the forefront of it is imperative to the success of any business. Ensuring that your content is optimized for mobile use is a key part of achieving this. Consumers are no longer willing to work through convoluted websites that are not designed for mobile phones, particularly when they can simply just move to a competitor who has focused on optimizing their content. With over 6 billion people owning phones worldwide, it continues to prove to be the best way to access consumers. Here are a few of the reasons why optimizing your content for mobile is vital.
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Marketing
Thursday, 11 November 2021 13:58
The Importance of Good Content Writing for SEO
It takes a great deal of effort to increase organic search visibility and rankings. If you want to optimize the amount of traffic attracted to your website, you need to get smarter with your content.
The problem faced by marketers is how to effectively increase search engine rankings whist being innovative in the way they do so.
Search engine optimization (SEO) and content marketing are usually considered as two separate entities, when in reality, they are very much interconnected and complement with each other. Understanding how to incorporate the two and how they can work in harmony with one and other is the first step in addressing search engine ranking.
So, what is search engine optimization (SEO) content writing, and why is it important? Read more to find out:
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Marketing
Monday, 11 January 2021 17:25
Marketing Communications Manager roles in Atlanta
It's a new year, and many marketers are seeking to take their careers in marketing to the next level. Marketing Eye Atlanta has an incredible opportunity for a marketing communications professional to work across multiple clients and industries, while at the same time developing their skills in marketing consulting. Working closely with the Atlanta-based team, this role is diverse, content-driven and will help the successful candidate with developing skills in digital marketing and technology platforms associated with marketing performance.
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Marketing
Friday, 20 November 2020 14:30
How to Improve Your Webinars
Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always pay off the way we want it to. There’s a huge difference between good webinars and bad webinars, and it usually boils down to how much work was done in the planning and writing stages. Below, we have some considerations for making sure that your next webinar is great.
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Marketing
Thursday, 29 October 2020 12:30
How to Successfully Nurture Leads
Nurturing leads is one of the biggest responsibilities marketers have in their relationship with the clients. While the process can look different each day, it’s important to develop an approach that works through A/B testing and studying analytics. By developing a deeper understanding of what your audience is looking for, you can begin to truly nurture the relationship from the first point of contact to the conversion. Below, we have four tips for nurturing leads.
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Marketing
Wednesday, 07 October 2020 12:51
How Your Customers Can Generate Brand Awareness for Your Company
Growing your business isn't easy, especially during a period of economic challenges. With all of the challenges that businesses face daily, it's important to utilize all of your available resources to generate interest. Leveraging your customer's experience is an excellent way to build brand awareness and generate engagement with new prospects and leads. Below, we have four ways to leverage your customers to grow brand awareness.
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Marketing
Monday, 05 October 2020 14:17
How to Identify Your Target Audience
Whether you are selling a product or a service, it’s intended for a specific group of customers or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.
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Marketing
Wednesday, 30 September 2020 15:35
How to Improve the User Experience on Your Website
What is the user experience on your website like? Today’s users are looking for a website that is informative, modern looking, intuitive, and easy to use. If your website doesn’t perform the way it should, it will negatively affect your brand awareness and engagement. Below, we have four tips to make your website more user-friendly for your audience.
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Marketing
Tuesday, 29 September 2020 12:41
How to Optimize Your Email Campaigns
Email campaigns might seem like an outdated marketing method, but they are a tried and true method of connecting with your audience. While perfecting the content and design elements is an essential part of creating an email campaign, it’s more important to understand how to succeed.
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Marketing