Marketing Eye

Displaying items by tag: content

Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Published in Marketing

Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.

Published in Marketing

In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use! 

Published in Marketing
Friday, 11 January 2019 16:02

Rebrand or Refresh? That is the Question.

Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?

Published in Marketing
When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been implemented successfully. They want to listen to stories. This is why case studies are invaluable in educating customers and increasing conversions.
Published in Marketing
Decoding SEO is more complicated than ever, and if your company relies solely on organic traffic, you might be in trouble. There is an online battle for space in Google search results, and if you aren’t aware, you will lose.

Published in Marketing
One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive.

More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.
Published in Marketing
Tuesday, 13 December 2016 16:52

What You Need to Know About Snapchat Marketing

How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it can be for their company.   

Published in Social Media
Friday, 05 August 2016 13:23

There's Money In A Good Email List

An organically grown email list is key to a strong online presence. However, asking for someone’s email address can be tricky. I had personal experience requesting email addresses in a store and people treating me like I requested exclusive access to their first born child’s naming rights. Anyway, users are reluctant to just give out their email address when they first step foot on your site. They want to be certain they enjoy your content and find value in it. Below I will include a short list of useful lead gen tools to capture emails but first let’s go over a few polite ways to ask for users’ emails.
Published in Marketing
Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:
Published in Marketing
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