During the beginning stages of launching a product brand image, key brand messaging is extremely important! A brand is a company's face to the world. It can very frustrating in the initial stages of a product launch, because you just want to go ham all at once! But dont do it, remember ‘Patience is a Virtue’.
Here is how you know your brand is on it’s way to becoming amazingly successful:
(If NO? Then you should be doing this)
- Clear Messaging - Your business has a clear key messaging guide complete with a unique value proposition (UVP), brand character and persona, key benefits, key messages, tagline, elevator pitch, and boilerplate.
- Innovative Brand Image and Style Guide- Your logo is fresh, clean and up to date! WordArt days are long gone. You have a brand style guide complete with logo, color palette, usage rules, typefaces, email signature, and business cards.
- Consistent Collateral- All your collateral is consistent with your style guide rules and copy clearly represents your key messaging guide.
- Reputation- You always go above and beyond for your consumers - if you royally screwed up, acknowledge and correct the issue at hand immediately.
Remember sometimes it’s best to take a step back before diving head first.