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Small Business Marketing

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The importance of Small Business Marketing

Make your business known 

Nowadays, with over 30 million small businesses in the country, standing out from the crowd isn’t as easy as just having a great product or providing an excellent service; you’ve got to have a strong marketing strategy. An effective marketing strategy is one that lets the public know about your business - enhancing your brand recognition and increasing the chances of brand recall when they decide who to purchase from. This means putting your small business on the map! 

As a small business trying to build your customer base, there’s nothing more important than getting the word out and promoting your brand. It’s crucial to recognize that these efforts extend to a commitment to excellent customer service, which will help raise and develop high-quality expectations from your business. 

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Transform your SEO keywords strategy

Transform your SEO keywords strategy

When’s the last time you’ve searched on Google and clicked beyond the first 10 websites, or even the first results page? Keywords that are most relevant to a potential customer’s search will lead your business to their vision (or search results page) first.

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AdWords, Are they right for your business?

AdWords, Are they right for your business?

For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.

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How Can Great Branding Increase Sales?

How Can Great Branding Increase Sales?

We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

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The Cost of Real Marketing Is Less Than You Think

The Cost of Real Marketing Is Less Than You Think

Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?

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Creating Marketing Strategies with a Tight Budget

Creating Marketing Strategies with a Tight Budget

Working out of the Atlanta Tech Village, I have ran into loads of companies that are operating off of a shoestring budget with limited capital to spend on marketing efforts. Sometimes, even the thought of using paid advertising makes a small business owner shutter. Mainly because owners aren’t necessarily marketers, and there’s a lot of uncertainty around the return on investment. However, there’s a number of ways that a small business can leverage digital marketing by spending very little and targeting exactly who their customers are.

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Not on Snapchat? After This New Update, You Should Be.

Not on Snapchat? After This New Update, You Should Be.

2 min read

Snapchat just released a new update that allows for users to open up what they are calling a “Snap Map”.

This new feature is going to be huge for local businesses for a host of different reasons. Number one being that users can now look up stories by location. This means that if your company is streaming stories, a potential client of yours that’s nearby can open up their snap map and tune in.

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Why Outsource?

Why Outsource?

What are some reasons why you would shy away from looking into an outsourced marketing firm? Is it cost? Is it a bad experience previously? Or is it simply not trusting anyone outside the confines of your business?

Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.
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Walk Before You Run

Walk Before You Run

Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
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A Beautiful Ad Isn't Enough

A Beautiful Ad Isn't Enough

You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key parts to drive best practice advertising.
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Add A Quiz To Your Site Or Social Media Platform

Add A Quiz To Your Site Or Social Media Platform

You may have noticed, people live on their devices, I know I feel like I’m missing an arm without my cell phone. 82% of buyers research you online before they take action, be it buying your product or service or calling you to schedule a demo. This means your digital presence has to be up to snuff.

There are lots of great ways to help generate leads through your website. Having someone opt in by giving you their “almighty” email address can be very powerful. Previously we posted about subscribe boxes and pop up email collection apps but there are tons of ways to get someone to opt in and make it fun at the same time. One of my favorites is a quiz.
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The Importance Of Knowing Your Audience

The Importance Of Knowing Your Audience

Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
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The Not So Lost Art of Storytelling

The Not So Lost Art of Storytelling

Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.
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