Expert Marketing Blog - Small Business Marketing

Businesses across industries are trained to tackle different problems daily. Employees inherit problem solving skills; however, they may approach issues in diverse methods. Similarly, accounting firms face a unique set of challenges that they must overcome head on to achieve their business goals.

A growth mindset is the idea that you view challenges as something to overcome. You view any obstacle as something to learn from, something that you can defeat with hard work. The idea behind a growth mindset is that by virtue of seeing challenges and failures as learning opportunities and chances to improve, you increase the likelihood of success by believing that you can overcome the obstacle. If you fail at something you may just give up and never try again, but if you see it as something that you can beat with enough work then you will want to try again until you succeed.

Entrepreneurs are essential in identifying what is missing in our everyday lives and then determining ways in which to satisfy those unfulfilled needs. But there’s no point in providing amazing products or services if no one knows about it!

Make your business known 

Nowadays, with over 30 million small businesses in the country, standing out from the crowd isn’t as easy as just having a great product or providing an excellent service; you’ve got to have a strong marketing strategy. An effective marketing strategy is one that lets the public know about your business - enhancing your brand recognition and increasing the chances of brand recall when they decide who to purchase from. This means putting your small business on the map! 

As a small business trying to build your customer base, there’s nothing more important than getting the word out and promoting your brand. It’s crucial to recognize that these efforts extend to a commitment to excellent customer service, which will help raise and develop high-quality expectations from your business. 

When’s the last time you’ve searched on Google and clicked beyond the first 10 websites, or even the first results page? Keywords that are most relevant to a potential customer’s search will lead your business to their vision (or search results page) first.

For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.