Marketing Eye

Monday, 23 November 2020 13:57

Why Your Blogs Are Failing

Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.

Published in Marketing
Friday, 20 November 2020 14:30

How to Improve Your Webinars

Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always pay off the way we want it to. There’s a huge difference between good webinars and bad webinars, and it usually boils down to how much work was done in the planning and writing stages. Below, we have some considerations for making sure that your next webinar is great.

Published in Marketing
Wednesday, 18 November 2020 13:23

What You Need to Create Your Brand

Building the brand of your organization is one of the most important parts of starting a business. Your brand will give your organization an identity that makes your business memorable and encourages your customers to buy-in. For a lot of consumers, branding is a major deciding factor when they are making a purchase. There’s a lot of things to consider when building a brand, and it usually requires a lot of A/B testing to get things right. Below, we have four of the most important elements to consider when building a brand.

Published in Marketing
Monday, 16 November 2020 12:38

What Your Landing Page Needs

A landing page is specifically designed to encourage visitors to convert to a lead or a customer, making it a powerful component of your digital marketing strategy. The biggest obstacle to utilizing a landing page for your lead generation strategy is enticing visitors to put their information into your lead forms. What can your company do to get your audience's information? Below, we discuss 4 best practices for building a landing page.

 

Published in Marketing

Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment of the sales and marketing departments are often dysfunctional, struggling to convert leads and generate revenue. Below, we discuss how you can know when your marketing and sales departments aren’t aligned.

Published in Marketing
Thursday, 05 November 2020 13:03

How to Build a Better Lead Generation Strategy

Are you treating customers like leads? Today’s customers are not interested in partnering with a company that will treat them like another number. The customer journey needs to be optimized to include everything your audience needs, whether that’s educational content, product demonstrations, or access to your sales team to discuss what they need. First, you need to develop a stronger lead generation strategy that will draw leads and provide value to where they are. Below, we have four ways to build a better lead generation strategy. 

Published in Marketing
Thursday, 29 October 2020 12:30

How to Successfully Nurture Leads

Nurturing leads is one of the biggest responsibilities marketers have in their relationship with the clients. While the process can look different each day, it’s important to develop an approach that works through A/B testing and studying analytics. By developing a deeper understanding of what your audience is looking for, you can begin to truly nurture the relationship from the first point of contact to the conversion. Below, we have four tips for nurturing leads.

Published in Marketing
Tuesday, 27 October 2020 12:09

How to Prove Your Marketing ROI

Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return on investment is, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.

 

Published in Marketing
Friday, 23 October 2020 14:33

How to Prepare for the Future of Marketing

What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes a huge difference in preparing for the future. As we begin to transition into a 2021 state-of-mind, take the time to establish what your marketing priorities should be and what steps you can take to meet each priority in the years to come.

Published in Marketing
Wednesday, 21 October 2020 14:43

What a Strong Logo Needs

When you are building a business from the ground up, there is a lot to consider. It’s easy enough to focus on how your company will turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

Published in Marketing
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