Marketing Eye

Tuesday, 20 September 2022 00:17

Why Your Marketing Strategy Does Not Work

Are you putting a lot of your business’s resources into marketing efforts and not seeing results? Or perhaps the results of your campaigns are not what you expected. Much to the disappointment of business owners, marketing efforts do not always hit the mark. In fact, quite often, they miss. Many businesses waste both time and money on marketing tactics that do not work, and this all comes down to the marketing strategy they’ve developed.

Published in Marketing

A marketing plan includes various marketing strategies across different channels to achieve the goal of your business. Most people don’t understand the difference between a marketing plan and a marketing strategy. A strategy will help you to set and achieve your goal, while a plan will help you achieve and evaluate your goal. Choosing the right strategy should be your priority in making a winning marketing plan. 

Published in Marketing

Public Relations (PR) is a term all of us have heard of. We have seen it come into play when marketing agencies use it as a strategic communication tool to attract audiences. It is ultimately the forefront of marketing, forming businesses a path towards the construction of marketing approaches. However, it seems that marketing agencies do not prioritize PR, and they in fact neglect it. Even though PR focuses more on traditional media rather than new media, it still is crucial in this contemporary day and age. PR helps to set a foundation for brands to express their unique selling point and encapsulate brand stories to appeal to consumers. This is to not be confused for advertising, as they are two different things. Overall, PR is the best for brands to stand out and optimize your marketing strategy to the fullest.

Published in Blog
Tuesday, 30 August 2022 22:04

Why Your Marketing Plan Isn't Working?

Generally, all businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact. Marketing is a cumulative effort, and a unified plan maximises the value of every campaign towards a cohesive strategy.

A marketing plan identifies your target audience, the most effective channels on which to engage with them, and analytical insights to guide future strategy. Marketing plans do not always produce instant results – therefore, they are a crucial aspect of a business plan and should be given a considerate amount of attention.

Published in Blog

Are you starting a business and want it to grow? You have to build a Customer Relationship Management (CRM) system to manage customer relationships. Building an effective CRM system is not an easy matter. In addition to finding customers, this system must also be able to keep customers loyal to a business.

Published in Marketing
Monday, 16 May 2022 22:40

5 ways to optimize your SEO

With more and more businesses moving online it’s important to stay up to date with the tactics that are available so that you can compete in the digital age. Search Engine Optimization ( SEO refers to optimizing the content and data on your website to make it appear higher on the results from search engines like Google. Luckily SEO isn’t too complex and can be easily implemented once it is understood. Effective use of metadata, creating engaging content, using web analytics, optimizing performance, and having a mobile friendly site are some of the ways that you can start optimizing your online presence.

Published in Marketing

Design thinking is a method used to solve human-related problems. It’s not about making a brand or a product look good in the eyes of the audience. Instead, it is a systematic approach to problem-solving that allows marketers to develop new and exciting ideas that speak to customers. 

Published in Marketing

Today, with a growing demand for various products and services, newer businesses are launching. These days, launching a business is easy. With the right tools, getting your first set of customers is smooth. However, once you’ve fallen into a routine as a business, you can't stay stuck. You have to think of the following steps to ensure your business thrives in a competitive market.

Published in Marketing
Wednesday, 16 March 2022 19:57

Tips for improving social media engagement

Social media has forever changed the way we market, by allowing us to reach audiences from all over the world. When it comes to marketing your business nowadays, you must ensure you are utilizing all social media platforms to their full advantage. 90% of marketers consider social media marketing to be important to their overall marketing strategy. Social media engagement is a great way to help you strengthen your customer relationships. Here are 5 tips your business can use to improve its social media engagement. 

Published in Social Media
Friday, 11 March 2022 00:04

Create a Custom Swag Box Today

No one can deny that a first impression can make a big difference. As highly visual creatures, people judge things based upon what is presented to them. When considering sending a swag box to your customers, don’t underestimate the potential to strategically use the box to shape the recipient's perception of your brand. Packaging is a golden opportunity that can’t be neglected if you want to impress your audience, which is especially important when your organization is solely based online and doesn’t have many touchpoints that can influence the customer’s buying journey.

Published in Management
Page 1 of 17