Marketing Eye

Marketing Eye Videos

Keep up to date with the best marketing insights, tactics, and ideas with Marketing Eye. Each week, we will discuss a different topic on marketing, business and entrepreneurship.

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Prioritize Professional and Personal Goal Setting

Join Marketing Eye founder, Mellissah Smith, with Marketing Eye’s Morgan Doyle and Strategy to Revenue’s Robert Fox on personal and professional goal setting. Learn the importance and value that setting both personal and professional goals will have on both areas of your life. Find an accountability mentor or colleague, to make sure you’re achieving those goals and that you’re continually setting the bar higher for yourself. Watch the video to become a goal achiever.

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Attracting and Empowering Employees

Ensure the best for your recruits by perfecting your on-boarding process. Is the salary number your only utilized tool for benefit negotiation? Learn what candidates are looking for and how to best utilize other negotiation options, such as remote work, paid time off, etc. Secure the candidate to employee lifecycle for your business with optimized negotiation tactics and accurate candidate offers. Watch our video discussion to learn best practices.

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Sales Enablement

Sales professionals are key assets to your business goals, so how do you best utilize them to guarantee an ROI? Strategy to Revenue’s Robert Fox brings experienced insight into sales enablement and how to best develop your sales team to advance their skills. Learn about key tools and resources, to increase your sales team’s efficiency and ultimately drive success for your business in this video.

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Onboarding A New Hire Can Be A Huge Success or A Huge Mess

Onboarding can be a dicey process. How do we screen candidates to ensure that they are a right fit for our company? It is no easy process; however, we can be methodical in our approach to searching for new employees. It’s imperative that we use the right aptitude tests to survey their skills and have personable conversations to ensure they fit with the company culture. Watch as founder Mellissah Smith and Robotic Marketer Director Steven Jackson dialogue about the importance of the on-boarding process.

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Developing an Overarching Game Plan for Your Business

RAMS All-time Rushing Leader and Robotic Marketer Director, Steven Jackson, joins us to discuss how forming a game-plan can prepare our business for success. See key insights and strategies that your team can implement so that it is ready for the future.

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How to Reset Your Business for 2020

2020 is on the horizon. Instead of scrambling to prepare for Q1 you should reset your business. Watch founder Mellissah Smith and Marketing Manager Morgan Doyle discuss tactics to give your business a head start for the new year. Plan for the unexpected and utilize the full potential of a strategic marketing plan.

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Is Your Business Optimizing Its Marketing Strategy?

A marketing strategy should be a key component of every marketing tactic. Is this video we’ve created a strategic emphasis on content marketing strategy. What areas should you be focusing on? What channels are building your business and what channels need to be cut? Find out this and more as we discuss various topics behind content marketing strategies.

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Why a Marketing Strategy is Necessary for Your Business

Last week we covered the importance of the content you are delivering to your target audience. This week we’ve taken a step back to explore the broader framework of marketing strategies. How are they different from a marketing plan? Find out this and more as we detail the importance of marketing strategies and how you can implement them in your business.


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How to Keep Up In The Age of Video Marketing

Video marketing is an invaluable resource in our marketing strategy. People today are spending a third of their time: watching online video content. If we are keeping our target audience in mind that means we must be migrating toward this platform. Watch to see how large corporations and small businesses alike can pursue customers through video marketing.

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Practices To Consider When Implementing An Email Marketing Campaign

This week we continue to explore various concepts within content marketing strategies. Join Marketing Eye’s Morgan Doyle and Robotic Marketer’s Michael Banks as they explore the intricacies of email direct marketing (EDM). Today email marketing is a direct channel of communication with consumers and if properly measured, its insights can be used to improve audience engagement. Learn about best practices for the design, language and format of email marketing campaigns. Implement it as a key component in your strategy today.

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Benefits of Outsourced Marketing

Join Marketing Eye's Morgan Doyle and Strategy to Revenue's Robert Fox, as they discuss the intricacies of outsourced marketing. The benefits of outsourced marketing are endless. Among many benefits, outsourcing can lighten the internal load of your team and proves to be more cost-effective that other methods of delegation. For a higher ROI and cost-effective approach, listen to more about the benefits of outsourcing your marketing department.

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2019 Is Almost Gone But ...

As 2019 winds down, how are you preparing for 2020? There are plenty of things that are going to change going forward, but it’s incredibly important to stay ahead of the curve when it comes to your marketing efforts. 2020 will see more automation, video content and plenty of other new techniques available to marketers.

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How To Build Your Brand As A Thought Leader

Join this week’s conversation on thought leadership with Morgan Doyle, Steven Jackson, and Mellissah Smith of Robotic Marketer. There are plenty of thought leaders out there, but what does it mean to be a thought leader? Thought leadership can encompass several things at once. Whether it’s success and stature or passion and energy, all that matters is that they provide value to their audience.

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Marketing Your Business Through The Corona Crisis

Join Marketing Eye’s Mellissah Smith and Morgan Doyle, as they discuss the impacts of Coronavirus on businesses, and how businesses need to adapt their marketing strategies in times of crisis. Life as we know has changed drastically, and now more than ever businesses need to step up their marketing and communications game both internally and externally to get through the storm.