Marketing Eye

Displaying items by tag: sales

As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.
Published in Marketing
The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously.
Published in Marketing
Wednesday, 20 February 2019 12:38

The Best Sales People Are Introverts

There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms. 

Published in Management
Friday, 26 October 2018 09:14

5 Things every smart marketer does

Smart marketers are not the one's that get the highest grades at University or even the one's that have completed their Masters Degrees. They are the one's that get results for the company's that they work for and know that by thinking outside the box, they will find pearls of wisdom that may alude their marketing counterparts.
Published in Marketing
Tuesday, 12 June 2018 13:02

How to Swiftly Close B2B Sales

One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, and they want to weigh all their options.

Published in Marketing
Thursday, 31 May 2018 11:36

The Key to Being a Successful Sales Rep

It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.

Published in Marketing
Thursday, 01 February 2018 16:44

5 Huge Content Creation Mistakes You're Making

You get it, posting content is crucial. But make no mistake, the kind of content you are posting is essential to your business’s success. Quit posting content that isn’t going to benefit you- stop making these content marketing mistakes!
Published in Marketing
Thursday, 14 September 2017 17:00

Solutions Versus Services

How many times have you been called up or emailed about someone trying to sell you on their “services”? Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, so let’s take a look at why:
Published in Marketing
Tuesday, 12 September 2017 17:01

Training your Sales Team like the Army

Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive.

The training serves 3 purposes:

1.       Skills

2.       Team communication

3.       Adaptability

Published in Culture
Saturday, 26 August 2017 08:03

The sales hangover - do you have one?

What a huge week it's been in client acquisition. We are not sure whether summer is officially over and everyone is ready to capitalise on their businesses opportunities that lay in front of them for the rest of the year, or they simply know they need marketing, and are calling the first company that comes up on Google.
Published in Marketing
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