Marketing Eye

Displaying items by tag: sales

Friday, 26 October 2018 09:14

5 Things every smart marketer does

Smart marketers are not the one's that get the highest grades at University or even the one's that have completed their Masters Degrees. They are the one's that get results for the company's that they work for and know that by thinking outside the box, they will find pearls of wisdom that may alude their marketing counterparts.
Published in Marketing
Tuesday, 12 June 2018 13:02

How to Swiftly Close B2B Sales

One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, and they want to weigh all their options.

Published in Marketing
Thursday, 31 May 2018 11:36

The Key to Being a Successful Sales Rep

It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.

Published in Marketing
Thursday, 01 February 2018 16:44

5 Huge Content Creation Mistakes You're Making

You get it, posting content is crucial. But make no mistake, the kind of content you are posting is essential to your business’s success. Quit posting content that isn’t going to benefit you- stop making these content marketing mistakes!
Published in Marketing
Thursday, 14 September 2017 17:00

Solutions Versus Services

How many times have you been called up or emailed about someone trying to sell you on their “services”? Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, so let’s take a look at why:
Published in Marketing
Tuesday, 12 September 2017 17:01

Training your Sales Team like the Army

Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive.

The training serves 3 purposes:

1.       Skills

2.       Team communication

3.       Adaptability

Published in Culture
Saturday, 26 August 2017 08:03

The sales hangover - do you have one?

What a huge week it's been in client acquisition. We are not sure whether summer is officially over and everyone is ready to capitalise on their businesses opportunities that lay in front of them for the rest of the year, or they simply know they need marketing, and are calling the first company that comes up on Google.
Published in Marketing
Tuesday, 22 August 2017 15:43

Become A Master of Frame Control

Have you ever gone into a sales pitch and started using old techniques like the age-old SPIN selling tactic to close the deal? I can remember growing up and watching all those old movies from the 80s that featured "go getters" in suits screaming out to each other "Always Be Closing!". 
Published in Entrepreneurship
6 minute read

I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!

Published in Social Media
So, a young guy applies to be the Director of Sales and Marketing for a fast growing startup in the Fintech space. His name is John Doe. He had experience as a sales manager and he wants to test the waters in the fast-moving environment of the startup life. He’s a natural born salesman. He’s very charismatic and outgoing and seems to just say “yes” to every opportunity he comes across. So, John doesn’t think twice when taking on new challenges. He applies to that job with the prospects of huge earning potential and a great learning experience. When he gets called in for his interview, the entire team loves his energy. The hiring manager pretty much makes up their mind the minute he leaves that they’ll offer him the position.

Published in Management
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