Step 1: Develop a Brief

Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.
How To Set Up A Successful Google AdWords Campaign

  • What is the goal of this Ad? Why are we running this Ad in the first place? What do we plan to accomplish?

  • What is our daily/monthly AdWords budget?

  • Who are we making this Ad for?

  • Where are our target audiences located geographically?

  • Are we focusing this ad on a specific or broad topic, or both?

  • What keywords do we plan to use? Are these keywords specific or vague? If vague, go back and come up with a new list of about 10 to 15 specific and more targeted keywords.

Step 2: Set Up a Gmail Account

You will need to create a gmail account. If you don’t have an account you will not be able to access Google Adwords. After you’ve created your gmail account you will be able to officially sign in

Step 3: Credit Card/Form of Payment

Enter your credit card information or other form of payment into your AdWords account. Do NOT “start first campaign” you will get stuck in the AdWords genie and never be able to escape until you create the campaign. This is fine if you are ready to start your campaign but if you want to do more research on your keywords then you won’t be able to.

Step 4: Write Ad Copy

Write Ad copy based off of the specific goals in your brief. Be sure your ad uses proper and targeted keywords and is clear and direct about what you are focusing on. For example: if you are talking about the Mini Cooper Countryman make sure your ad includes Countryman and not just Mini Cooper.

Step 5: Design and Develop a Landing Page

Designed landing pages should be a direct reflection of the specific ad written. The landing page should have at MOST 2 call to actions. You only want the visitor to take the action you talked about in the ad. If you give them too many choices they will be overwhelmed and bounce.

Step 6: Launch Campaign

After steps 1-5 have been completed your AdWords campaign is successfully ready to be launched.

Step 7: Monitor and Review

This last step plays a crucial role in maintaining a successful campaign. You must review the activity and performance of every campaign daily. When monitoring you will notice that some keywords are performing better than others. You will need to make adjustments in the keywords chosen to get the best Ad performance for your buck. After a month you should have a better idea of what size budget you will need to be spending to have the placement you desire (aka “1st page, #1”).

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Amber Perry

Marketing Executive, Amber Perry has over 4 years of marketing experience. She is a vibrant young lady who comes from a spirited military family where she experienced different cultures and from there her wanderlust grew. She is a graduate of The University of Georgia where she earned her degree in Advertising from the Grady College of Journalism and Mass Communication. This allowed her to take the menagerie of experiences and parlay them into a successful creative career with endless possibilities. Amber loves creating technology-driven marketing campaigns that deliver positive results to her clients at Marketing Eye

1 comment

  • adwords consultant

    You have written an excellent tips and effective tips that Do NOT “start first campaign” you will get stuck in the AdWords genie and never be able to escape until you create the campaign. Thanks for sharing this great informative article. I have got some unique information from this article.

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