Expert Marketing Blog - Page 45

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With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that 2017 will bring just as many, if not more, changes.

Key things to look out for in 2017:

Step 1: Develop a Brief

Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.

Still unsure of how effective your marketing efforts are?

Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.

Technology has revolutionized marketing and where it is heading in the next few months, let alone years, no-one knows.

But what I do know is that all of a sudden, we have forgotten something that is really, really important - and that is people are human and the human connection will never die.

Over the course of a year, Marketing Eye writes about 100 to 200 marketing strategies. They are integrated in approach, and incorporate the use of technology, data science, creative, and human elements. I recently was given a marketing strategy from another company that had done some work for a new client, and I literally threw it in the bin. It could be a strategy for any company, and all it did was talk about the technologies that the company needed to "buy" to achieve their goals.