Expert Marketing Blog - Page 43

The Marketing Eye is all about supporting our veterans. In fact, I’m a veteran myself! After serving a tour in Iraq I pursued a career in sales and marketing and I haven’t looked back since. The Army gave me the experience I needed to be able to compete with the best in the private sector. And you can bet that I used every resource that was available to me when I started out.

A first world problem for sure, but it is one I see regularly as an entrepreneur and one who travels widely around the world.

We all work hard. I don't have children, but I see a lot. I have opinions, just like most, but there is some substance in my opinions because I have been around for a long time.

Parents work hard to build their businesses and wealth. They do so because mostly, they didn't grow up with the wealth that they would have liked, or perhaps they just want to live a better life.

They accumulate wealth, and with that comes big houses, flash cars, holidays in the South of France and skiing in Aspen, and so on.

Having the ability to communicate succinctly is crucial in all areas of life, and if a message can be said in one sentence rather than a paragraph, why not choose the former?

In reality, it is easier said than done. Maintaining professional communication requires constant practice and puts oneself in uncomfortable situation, just like everything else. One of the great ways to hone this skill is to avoid the usage of filler words, such as “uh”, “um”, and “like.” We all do it, yet it takes conscious efforts to exercise professionalism. Let’s take a closer look:

If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to steer away from selecting people just like you, or like another person who you rate as being a good marketer on your team. The reason is simple; a strong, competent, successful marketing team has to have a mixture of personalities that collaborate, support, encourage, nurture and push each other to reach their full potential both individually and as a team.

While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.

Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. 

If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.