Marketing Eye

Expert Marketing Blog - Page 43

What your marketing strategy for 2017/18 should address

What your marketing strategy for 2017/18 should address

Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. 

If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.
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Change it up, reinvent what you are doing and expand your market

Change it up, reinvent what you are doing and expand your market

My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan in highsight of the first quarter of this year.

I am inspired beyond belief and like many entrepreneurs, having the motivation to kick goals, climb any mountain and put on a brave face even though you may be scared shitless - is something that comes very naturally to me.
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Never, ever give up on your employees

Never, ever give up on your employees

I found myself recently in a situation where in any normal situation, you would fire an employee who was responsible for a particular function in the business, and did not perform and was not achieving results. More than that, while their attitude was fine, they didn't put in extra effort nor did they 'think' about what they were doing on a day to day basis.

No matter how much coaching or development that took place, nothing changed.
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Jealous that someone is climbing the ladder faster than you?

Jealous that someone is climbing the ladder faster than you?

They say that jealousy is a curse. I tend to agree. It hinders your judgement and affects your ability to see clearly - and that's just the start.

The green-eyed monster is a mental cancer (B.C. Forbes quote), and can be a huge culture killer, leaving employees that are affected by it disengaged and unproductive.
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Spanx is the number one coolest office in the world today

Spanx is the number one coolest office in the world today

I won't lie. I walked into Spanx yesterday and was completely and utterly in awe. Wow! Seriously, Wow! The wide hallways, the high ceilings, the writing on the wall, the pictures, the space, the innovation, the courtyard, the conference room and the kitchen - were a dream.

Sara Blakely is not only the youngest self-made female billionaire in the world today, she is also known widely as the nicest, kindest and most giving. On top of that, she is beautiful, has an unbelievable family and is changing the world, not just our figures when we put on a pair of Spanx to shape the areas we don't want the world to see.
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Why your marketing company's social media presence counts

Why your marketing company's social media presence counts

As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.

One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
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The team is everything, and if you are not on it - get out now!

The team is everything, and if you are not on it - get out now!

By all means be competitive, but never be the person who leaves someone else behind just to win. 

After listening to the most fascinating man I have ever had the privilege of listening to on team work yesterday, I am completely empowered to bring my team to one level, together and with the same philosophies of a Navy Seal Team.

In fact, I bought some copies of two books today; No Easy Day and No Hero, from a former Navy Seal, hoping to inspire change.
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Let's lose using the term 'millennials' and start using 'humans'

Let's lose using the term 'millennials' and start using 'humans'

I am the first to admit that at times I have wanted to tear my hair out over some of the behaviors of millennials. So much so, I have sworn over and over again to never hire another millennial only to find that my next recruit is in fact a millennial. Why? Because that person was the best person for the job at that point in time.

The things that have me so frustrated about millennials are:
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Did you make your last quarter sales figures - we didn't!

Did you make your last quarter sales figures - we didn't!

It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.

I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.
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Why 2017 Employee Retention Rates Are So Low

Why 2017 Employee Retention Rates Are So Low

The landscape and overall persona of our society has changed dramatically. Lately, businesses are searching adamantly for answers as it comes to employee retention. Business managers across the globe are seeing turnover rates rising higher and higher. Interns, employees, and prospective employees seem to be rather disengaged when it comes to their jobs. I can’t tell you how or where this started, but I can tell you how this is impacting the workplace.  
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Great Marketing Starts With The Team

Great Marketing Starts With The Team

Marketing has always been known as a shot in the dark at best, however, times are changing and so have our processes. If your marketing team or agency doesn’t have answers for your questions as to why or how you are doing something, it’s probably because they are not trained correctly. A properly trained team can make all the difference when it comes to strategic marketing.
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Why Use Custom Landing Pages?

Why Use Custom Landing Pages?

We often get asked by our clients “what is a custom landing page and why is it necessary?” There are many ways to approach advertising in the digital space, however having a custom landing page is the most efficient way to get the desired conversion rate or hard sale. Here are 3 reasons why you should always have a custom built landing page for every one of your digital advertisements:
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The Influence Of Young Talent

The Influence Of Young Talent

In 2017, the intricacy of using technology in any field has spiked dramatically. While we realize that it’s challenging for everyone across the board to stay on par with it, we understand that the younger generations definitely have a leg up on the other generations. Let’s take a look at why a young office, especially in marketing, can be a major game-changer and an asset in your competitive field.
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Reputation In The New Era

Reputation In The New Era

Advances in our online accessibility has changed the way we interact, shop, and go about our daily lives. Out of all of these advances, came one facet of the shopping and buying process, which is giving business owners a major headache, reviews. I’m sure every single one of us has filled out a review, so what is the full impact of reviews on businesses? Let’s take a look:
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