At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.
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Expert Marketing Blog - Marketing - Page 19
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline.
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The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously.
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In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.
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The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business?
I remember sitting in my first college business class, smirking with amusement as my overly sarcastic professor pointed at the projected powerpoint with unexpected animation, “Guys! This is it! This is the beautiful key to life!”
With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing.
Sensitive information flows through online mediums that never would have even been digitized a decade before. The lack of proper security in place by uninformed individuals who upload their sensitive data and an increase in security breaches can both lead to serious repercussions.
It’s no shock to anyone that we live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry,
The Common Question
My family, friends, acquaintances, and random strangers are always asking me about what exactly marketing is and what marketers do.
All too often, they’ll ask, “It’s just advertising, right?” or, “Marketing and public relations are pretty much the same, isn’t it?”
With increasingly minimalist design becoming more popular in this post-modernist era, visual branding has a shrinking range of tools to use to convey a message. One that remains unwaveringly relevant is the use of color theory in design. According to research conducted by The Institute for Color Research, people make subconscious judgments about a product within just 90 seconds of initial viewing, and between 62-90% of that assessment is based on color alone. Its use as a tool for expressing meaning to audiences is undeniable, but how best to go about it?
Every good digital marketer and content writer know that copy, headlines, and engaging content are an essential part of any successful marketing campaign. Each of those things is important, but, what if paying attention to the small stuff, like the tiny piece of copy next to the credit card field or the phrasing of a specific link could convert your hesitant visitors into confident leads & buyers? Great marketers are the ones that understand the importance of microcopy and the significant impact those tiny little words have on conversion rates and customer loyalty.
Smart Insights website has recently conducted a survey and there are three areas of marketing that have come up trumps: content marketing, artificial intelligence and machine learning.
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We’re halfway into the first month of the beginning of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.
Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.