63% of marketers say generating leads is their biggest challenge, so why did you let your website go?
So many companies are in-facing and forget to look from the outside looking in. They continue to do what they have always done, and don't change when their customers demand it. I took the liberty yesterday of going through Atlanta company websites and realized why so many companies are ringing and saying that they need leads. Their marketers are all in the same boat as leads is the biggest challenge that marketers face too.
Here are 5 ways in which to drive leads through an effective, branded website:
Look and feelMake sure your website clearly communicates your brand and the culture of your business. If you have an out-dated website and you sell the latest in technology, then you are out of luck. No-one is going to want to buy from a company that professes to know technology but doesn't have a website worth visiting. Use images that are clean, depict what you do as a business and the audience who will be visiting the website. Keep ample space from your logo to any content or images, to ensure that you create 'white space' that makes your brand stand out.
The layout needs to be easy to navigate, read and respond to. Too much clutter or text that is too small, will just make your bounce rate higher. In a matter of seconds, the visitor to your website will make a fast decision about your company; do they like your brand, do they relate to your brand and is this company worth buying from or investigating further.
Your website needs to say what you do in a way that resonates with the visitor. Some websites don't have enough content on them and therefore do not give the visitor enough information to make them want to know more or speak to someone from your company. Other's don't actually say what they do because they try to be too clever with words.
Good content is all about understanding your customer and making sure that what product or service you provide speaks to them. Remember each page should have at least 300-400 words, sub-headings and a call to action.