I remember sitting in my first college business class, smirking with amusement as my overly sarcastic professor pointed at the projected powerpoint with unexpected animation, “Guys! This is it! This is the beautiful key to life!”
Expert Marketing Blog - Marketing - Page 20
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With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing.
Sensitive information flows through online mediums that never would have even been digitized a decade before. The lack of proper security in place by uninformed individuals who upload their sensitive data and an increase in security breaches can both lead to serious repercussions.
It’s no shock to anyone that we live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry,
The Common Question
My family, friends, acquaintances, and random strangers are always asking me about what exactly marketing is and what marketers do.
All too often, they’ll ask, “It’s just advertising, right?” or, “Marketing and public relations are pretty much the same, isn’t it?”
With increasingly minimalist design becoming more popular in this post-modernist era, visual branding has a shrinking range of tools to use to convey a message. One that remains unwaveringly relevant is the use of color theory in design. According to research conducted by The Institute for Color Research, people make subconscious judgments about a product within just 90 seconds of initial viewing, and between 62-90% of that assessment is based on color alone. Its use as a tool for expressing meaning to audiences is undeniable, but how best to go about it?
Every good digital marketer and content writer know that copy, headlines, and engaging content are an essential part of any successful marketing campaign. Each of those things is important, but, what if paying attention to the small stuff, like the tiny piece of copy next to the credit card field or the phrasing of a specific link could convert your hesitant visitors into confident leads & buyers? Great marketers are the ones that understand the importance of microcopy and the significant impact those tiny little words have on conversion rates and customer loyalty.
Smart Insights website has recently conducted a survey and there are three areas of marketing that have come up trumps: content marketing, artificial intelligence and machine learning.
Read more about: Did you know that content marketing and artificial intelligence are the two most important parts of your marketing strategy? → 
We’re halfway into the first month of the beginning of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.
Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.
In an ideal world, the journey from prospect to a loyal consumer would be a straight shot: see your product, purchase your product, use your product, repeat.
It’s the beginning of the new year and if you’re like me, you’re already struggling to maintain your resolutions. This is the case for countless individuals across the world. Why? Mainly due to a lack of planning and execution. The same issue exists for business owners and managers. Let’s take a look:
In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use!
Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?
Have you ever been on a jog or in a cycling class, and suddenly you have a really brilliant, creative idea? In addition to being physically fit, the effects of exercise on your mind are multi-faceted, and creativity is just one of the benefits.