Marketing Eye

Expert Marketing Blog - Marketing - Page 23

A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox TV. The politically inspired television show is one of the best I have seen, with a substantial cross-section of panellists, all with a point of view that resonates with the audience.

Should you take up a new opportunity or not?

Read more about: Should you take up a news opportunity or not?

Being a business executive is not easy.
You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed to the bottom of your to-do list for the sake of efficiency.

While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.

Read more about: Top 5 Multitasking Methods
Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.

When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.

Read more about: Quick Tips for Killer Content Marketing
So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?


Read more about: Ditch the What, Find the Why
In this day and age, there are so many brilliant ideas out there it can feel overwhelming. What is the key to staying ahead of the game and leading the pack in terms of innovation? While some may argue that it can all be attributed to generous funding or technological advancements, the real key is a creative toolkit for insight generation.  

Read more about: These 4 Innovative Ideation Methods are a MUST