Growing pains. Those awkward moments as you learn what does and doesn’t work in the journey to maturation. Every company has them. But it’s how you use them to your advantage that sets your business apart. That’s where growth marketing comes into play and companies like Airbnb, Dropbox, Mint, and Uber can all vouch for its success.
Expert Marketing Blog - Marketing - Page 22
Read more about: Growth Marketing and How to Use It →
It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses are sometimes the most compelling stories of all.
The digital marketing industry is in an era of constant change. What may have worked for you six months ago no longer works today. Keeping up with the Joneses when it comes to marketing may seem like an impossible task, but if you're extremely passionate (like the team at Marketing Eye) you incorporate market research into your everyday routine. Below is a list of 3 digital marketing trends we feel will disrupt the digital marketing industry in 2019.
At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting.
Atlanta prides itself on being a commuter city. Our team is constantly in traffic, even on Sunday’s. So what do we do to pass the time? Marketing Eye Atlanta has put together a list of our top five marketing podcasts we’ve found throughout the years. Whether you commute like us, need something to listen to at the gym, or just want to learn a little more about the industry during your lunch, one of these podcasts are bound to fit your interests as a marketing professional.
Like any company, Marketing Eye Atlanta realizes that we need to reinvent ourselves to keep things interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much differently than before.
Content is King. This phrase is a marketer’s bread and butter. But what about consistency? It’s important to pull branding through across every user interface. Think about big companies like Apple and Google. When you see an iPhone, you know it’s an Apple product. The Gmail app has the same look and feel as the desktop version. Why is this important? It lets consumers know that from platform to product, the website, and logo, it’s all the same brand. Same colors. Same functionality.
The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment.
The tide turns from time to time - that's a fact. When a business is doing incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.
Reinventing your marketing team should be something all companies do on a yearly basis. Keeping everyone on their toes, but more importantly, encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red on your balance sheet.
As technology advances, so does the tools marketers have at their disposal. The days of analog marketing are dwindling as faster, more efficient technology comes online. So where does a marketer begin looking?
Every top-notch marketer knows that as good as they may be, will never know it all. It is impossible. Marketing is changing every day. Reading the sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.
Here is a list of things that brilliant marketers do that really make them stand out from the rest.
Read more about: How to be a Top-Notch Marketer in an Ever-Changing Industry → Here is a list of things that brilliant marketers do that really make them stand out from the rest.
I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.
New York, New York... if only you didn't excite me so much! After 20 years or so traveling to New York often throughout the year, I am without a doubt the most excited person that has ever landed. I feel like a child in a candy store, except the store is seriously large and even if I stayed there a lifetime, I would never get to experience everything it has to offer.
Read more about: The fast-pace, resilience and incredible thrill of being an entrepreneur → 
Consulting firms these days are a dime a dozen and range from freelancers through to large multinationals.
Read more about: The top marketing strategy consulting firms in Atlanta →