Marketing Eye

10 Tips for a Successful Content Marketing Strategy

It is almost impossible to say how important it is to have a strong social media marketing plan. Content strategy is based on the media that your company creates; this can consist of visual or written content. Content is the piece of your marketing plan that continuously expresses what your company is, why you are the leading specialist within your industry, and why your target audience should purchase a product and/or service from your company. Here are some tips on how to craft a successful content marketing strategy.

 


Tip #1:  Understand who your target audience is

Examine who your audience is; ask yourself some simple question such as:

  • What’s their age group?
  • Where are they located?
  • What is their job title?
  • What is their annual income?

The list can go on and on but asking yourself these questions will help you better identify your target audience.


Tip #2: Stay consistent on your social media channels

In order to generate more traffic to your website and social media channels, your company needs to understand how important it is to continually be reaching out to your viewers; creating a content calendar to help jot down your thoughts and planning your post on each social media platform will help your company be more persistent on its social media channels.


Tip #3: Pay attention to your analytics

A successful content marketing campaign is dependent on their statistics, you always want to optimize your content in every way possible. Being consistent in examining your analytics will help you start noticing patterns based off of your posted content. This will help you create an improved plan to get your company better results.  


Tip #4: Create flawless content

Make sure you are double-checking or even triple-checking everything that you write and post on your social media channels, email campaigns, or any printed materials you are giving to your potential clients. People are not going to read your post if there is terrible grammar errors or even spelling mistakes. There are many free editings services such as Grammarly or EssayGeeks to ensure you are making no mistakes.


Tip #5: Stay on top of your industries’ news

Creating great content means that you understand your target audience, but you also need to know what is going on within your industry. Make sure you are regularly monitoring the new trends and news that is happening within your industry. This will help you evolve your company with current trends which will benefit your potential buyers.


Tip #6: Craft content that reveals your brand’s voice

For each and every post, ask yourself these questions. What does this post say about my company’s business? Is this related to my companies’ industry? Will this be in the interest of my target audience? Does this post follow my company’s values? These questions can help guide you in cultivating your brand’s voice when sharing your content with your viewers.


Tip #7: Create a personal connection with your audience

To have your target market want to buy a product and/or service from your company, you need to be informative, entertaining,  relevant, honest, and consistent.


Tip #8: Network with others

Get in the habit of networking with different people or even companies by seizing every opportunity that is handed to you; spend time on your social media networks and check out who are the leaders of your industry and follow them. Once you do that, you can easily connect with them by commenting on their post or having one-on-one conversations with them.

Tip #9: Optimize all of your headlines

Bad headlines lead to poor results; when you are trying to have successful content, encourage your audience to click on your link and spend valuable time understanding, watching, or reading your material.


Tip #10: Repurpose your best old content

Re-using your old content is easier than creating brand new content; of course, you can’t just post the same content again, but making variations to your old content will help you connect with your viewers.


The great thing about content marketing strategies is that you can target towards a specific audience and engage with your core consumer market, in a way you could have not potentially reached them before. Social media channels are a two-way channel to help communicate, monitor your competition, but most importantly increase your sales; by implementing these 10 tips, your company will be able to maximize your search traffic and your personal brand.



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