Tag: marketing - Page 14
Wondering How to Launch Your New Product? Here’s How!
Launching a new product is daunting in a world of digital marketing. There are endless opportunities, and therefore it is important that you feel confident when advertising your brand identity and product. Perfect your marketing plan by ensuring you are reaching your target audience via email marketing, utilizing the power of social media, writing blogs to inform customers and boost SEO’s regarding your product.
THE VALUE OF GOOD BRANDING
Investing in good branding is imperative to the success of any business in 2021. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.
Below is a list of five of the many values that a good branding strategy will provide your business:
DIGITAL MARKETING IS KEY TO USER EXPERIENCE
Having a positive user experience is a vital part of every business’s success story. User experience can be defined as the understanding of user needs to help create products and provide meaningful experiences to customers. Customer satisfaction is key for the adequate growth of your business, since it generally can help a business create more revenue and see growth. One of the most important ways to have a message reach your audience is by publishing content that is engaging, but also offering direct value.
The Importance of Good Content Writing for SEO
It takes a great deal of effort to increase organic search visibility and rankings. If you want to optimize the amount of traffic attracted to your website, you need to get smarter with your content.
The problem faced by marketers is how to effectively increase search engine rankings whist being innovative in the way they do so.
Search engine optimization (SEO) and content marketing are usually considered as two separate entities, when in reality, they are very much interconnected and complement with each other. Understanding how to incorporate the two and how they can work in harmony with one and other is the first step in addressing search engine ranking.
So, what is search engine optimization (SEO) content writing, and why is it important? Read more to find out:
Why You Should Have Videos in Your Marketing Campaign
What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in achieving sales. In the digital era, it is essential for businesses to be up-to-date with the most effective and successful forms of marketing trends. Video marketing is expected to be a permanent trend and therefore essential marketing technique for your company’s tool kit. Research exposes that 74% of consumers that view an online video explaining a product end up purchasing it. It would be impractical in the digital era to not include videos in your marketing campaign.
How Finance Services Are Using Email Marketing
There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.
New Marketing Recruits That Do This Excel
When hiring a new marketing professional in your organization, you must think a little differently. The same can be said about the marketer you are hiring.
High performing marketers have certain traits and a mindset conducive to success. What that looks like is more similar than you may think.
While it may be scary starting a new role and learning the ropes, it can also be your biggest opportunity to star in a show that you take center stage.
How to on-board a new marketing hire
How accounting firms fail at marketing
IS THE RAPIDLY CHANGING WORLD OF MARKETING GIVING YOU FOMO?
With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes.