5 Signs You're Falling Behind in Marketing

You are Using Outdated Marketing Tactics

This might be a no-brainer, but strategies that worked 10 years ago, will not work today and only make your company look obsolete.  Unless you are a business that deliberately targets an older audience who does not use any form of digital media, marketing investments in print media should be limited.  For example, buying ads in print media is expensive, reaches a limited number of people, imprecisely targets your ideal customer, and has a low return on investment. 

Your Competitors Outrank You on Search Engine Results

It is not enough to have an online platform, you must be able to directly reach your customers, or else your competitors will be reaching for them! Consumers are becoming increasingly reliant on online platforms. In fact, 87% of shoppers begin their search online when considering products to buy.  That is why it is vital you understand how you appear online and that you are taking steps to improve it.  

Search Engine Optimization (SEO) is key to increasing the visibility of your business.  SEO involves making your site rank as high as possible on search engine platforms when someone types in a relevant keyword. The higher the ranking, the more people will view your website and will more likely lead to sales. For specific tips on how to improve SEO ranking follow this link.

Maintaining a high SEO PageRank is vital given that 80% of all traffic is directed to the first page, with the click-through rate of the first results earning approximately 31% of all traffic.

Not Developing Marketing Across Multiple Channels

It may be easy to simply run one Facebook page to contact customers, but in doing so, this is severely limiting a variety of business opportunities. Businesses that use 4 or more digital platforms outperform companies that use 1 or 2 channels, by 300%. The benefits gained from employing multiple channels are virtually endless. You can enjoy improvements in how your customers perceive you, target specific customer demographics, effectively collect data for analytics and simultaneously employ an "always-on" marketing approach. Whether it be through social media, paid advertising, or email marketing, the greater number of channels you employ, the more traffic you can direct towards your website to generate greater sales.

Failing to Use Data Analytics

Clive Humby, UK Mathematician and architect of the Tesco Clubcard, a loyalty rewards program, is famously quoted for saying that "Data is the new oil". 

With the rise of data analytic software such as Google Analytics and HubSpot analytics, the use of big data does not have to be exclusive to big Fortune 500 giants.  If you are not using data analytics to inform your marketing strategies, you are missing out on the following benefits.

• Cost reduction
• Efficient decision making
• Opportunities to personalize customer experience
• Segment your customers

The use of data analytics allows you to gain much more extensive insight into the needs, motivations, and hidden patterns of your direct customers.

Data analytics can be overwhelming due to its technical nature, but to help we’ve outlined the 6 Digital Marketing Metrics Your Business Needs to Understand.

Not Investing in Marketing Technology Sooner

Just like with the way of manufacturing, marketing is becoming increasingly automated, making it easier for companies to outsource marketing data analytics to generate marketing strategies. On average, 51% of companies are using marketing automation. The question is, do you want to be part of the other 49% who are not?

Businesses that invest in marketing technology will reap the benefits of their marketing campaign's success.  Moreover, 63% of companies using marketing automation actually outperformed their competitors who failed to do so.   Not only does marketing automation cover data analytics, but it also includes features such as live chatbots, automated social media postings, personalization of email campaigns, just to name a few.

Companies such as Robotic Marketer employ a data-science-driven marketing strategy technology platform that transforms your own company data, into an actionable marketing strategy.  In doing so, cutting precious time and costs from your own operations.  Get an edge over your competitors by investing in marketing technology today.

Keeping up with what seems like an ever-changing marketing landscape can be intimidating.  However, it doesn’t have to be. For more information on how you maximize your marketing strategy for your business, contact marketing experts for more help.