Marketing Eye

Displaying items by tag: marketing - Page 10

Sunday, 22 January 2017 17:39

The top employee perks outweigh salary

Having the benefit of being part of a global entrepreneurial friendship group, made up mostly from people through my travels around world, I am always interested in different models in which employees are remunerated or attracted to an organization.

What works well for one company, may not for another. The big corporate beast can be a lure and it can also deter the best talent - depending on what is most important to any particular individual. If you want to know what keeps employees in the game, and on your team, it may in fact be something that you did not realize.

Start-ups and small businesses
Published in Culture
I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good at, they share. What they can improve in, they ask for mentoring and coaching. Basically, people who are in touch with their own capabilities and are self-starters.
Published in Marketing
Monday, 09 January 2017 10:57

What Can Disruptive Do For You?

Has your company ever hit a roadblock where it seems as if it has peaked in its’ performance? There are a multitude of causes for this to happen to businesses. The following will show you how to keep the ball rolling and drive your business beyond the conceived limits:
Published in Culture
Watching from afar, but being in the thick of it all at the same time, the US election has taken a toll on our perception of what is going on, and what we need to do moving forward.
Published in Management
Thursday, 22 December 2016 12:35

How to create an energetic office culture

What is there to not love about America? I am blessed with a life of travelling backwards and forwards from Australia to Atlanta, meeting amazing people and having a team of individuals in my office that are very talented and uber cool.
Published in Marketing
Sitting in the Atlanta office, with the weather outside mild compared to other years, I am looking at the view with a new perspective.

We run an international marketing firm, but so what? What does that actually mean? The last few days in the office before the end of the year are the best days in which to look back at the year you have just had and think about the year ahead. What are you going to do differently? How are you going to stand out from the crowd? What is going to keep you and your team motivated? What road blocks do you envisage coming up and how can you get around them before they become a problem? What changes are you making to your business?
Published in Marketing
Wednesday, 14 December 2016 13:22

Everyone Thinks They Are A Marketer

Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.

Here are 3 reasons why you should not let this happen to your business:

Published in Marketing
Tuesday, 13 December 2016 16:52

What You Need to Know About Snapchat Marketing

How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it can be for their company.   

Published in Social Media
Monday, 12 December 2016 13:36

What To Expect In 2017

With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that 2017 will bring just as many, if not more, changes.

Key things to look out for in 2017:
Published in Marketing
Step 1: Develop a Brief

Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.
Published in Marketing
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