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Infoactiv is a tailored end-to-end eWaste management solution organisation that provides free e-Waste pick-up and recycling services for a variety of organisations. Infoactiv’s scope of business is built around providing value-added solutions to organisations that deliver significant financial, brand and environmental benefits.
Marketing Eye worked with Infoactiv to produce a collection of whitepapers aimed at educating readers on sustainable waste management and the methodology Infoactiv adopts. Additionally, we worked to develop and design a full range of marketing collateral. Redesigning the website worked to strengthen the organisation's brand identity. Furthermore, we helped to deliver a print strategy that included informative business cards and magazines to enhance the brand's competitive advantage and provide key information in regards to sustainable waste management practices.
Homestone is a leading importer, retailer and wholesaler of high-quality natural stone products. Specialising in the supply of the highest quality materials and products sourced from Australia and the world, Homestones clients include developers, architects, interior designers, pool builders and the public.
Marketing Eye was engaged by Homestone to design and develop their new website. This website provided Homestone with a successful digital presence in which customers are able to view their products and services online. The website helped to further generate brand awareness and develop itself as a strong leader in the industry. Furthermore, we developed business cards to increase buyer acquisition.
Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input they have on their industry is taken very seriously. Positioning yourself as a thought leader is easier said than done, as it requires an omnipresent presence online. If you’re looking to grow your business through thought leadership, there are a few things to keep in mind.
Creating content is all about giving your audience digestible pieces of information that are relevant and beneficial for their needs. The best content marketing works to educate your audience while generating leads that will hopefully convert to sales. What your team needs to decide is how to present that content. While marketers may debate as to whether gated content is beneficial or not, it truly comes down to how your company leverages the content you create. Gated content can be valuable; it just needs to be used correctly.
Growing businesses typically feel an immense amount of strain on a day-to-day basis, particularly when it comes to marketing. There are simply not enough hours in the day to tackle all of the bigger picture tasks that your company requires while maintaining a consistent marketing cadence. In some cases, businesses have marketing departments that either lack the staff, resources, or workforce to carry out any sort of comprehensive marketing campaign. If your business is struggling to put together a practical marketing approach, it might be the perfect time to consider outsourcing your marketing needs. An outsourced marketing department can support the needs and vision of your business, allowing you to focus on generating revenue and growing your business. Below, we have some specific suggestions on what types of marketing work well when outsourced.
The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s essential to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.
Effective marketing always puts the customer first. While your previous marketing efforts might have focused on the “what” and the “why” of your product, this approach isn’t nearly as effective as it used to be. If your company is hoping to improve its marketing efforts, you need to build relationships with your customers. Below, we have some tactics for establishing the kinds of relationships with your customers that will improve your marketing tactics and grow your business.
FanQuest Nation exists to increase visibility to select fandoms in the film, television, and cosplay spaces, with a distinct focus on the horror genre. Based in Atlanta, Georgia, FanQuest hosts exclusive, signature events (live and virtual) that are built to bring people together and share in an unforgettable experience that immerses attendees in a featured genre. Along with providing unique and memorable engagements for guests, FanQuest is seeking to build a fellowship across the FanQuest Nation community. After the global pandemic hit in 2020, FanQuest developed an ingenious plan for virtual movie nights to create a sense of community at a time when people needed it most.
Marketing Eye has worked with FanQuest to refresh its online brand and improve engagement across their social media channels. Marketing Eye updated the logo for FanQuest, redesigned FanQuest's business cards, and developed a social media strategy to improve their digital presence and increase engagement.
Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.
Sales and marketing have undergone numerous changes throughout the past decade, especially as these efforts have moved into the digital space. While sales and marketing use a different approach, each department is working towards the same goal: generating revenue. In order to improve your digital sales tactics, your company should be prepared to adapt some digital marketing tactics to streamline this process. Selling in a digital space is all about converting your audience into new buyers, whereas digital marketing focuses on establishing relationships with that audience. If your company is hoping to drive revenue in a digital space, you need to combine your digital selling and digital marketing efforts to leverage more sales.